Martech Series

AUGUST 1, 2022

Media buyers and planners benefit from a one-stop experience that enables seamless alignment between campaign development, tagging, and reporting. As a result, they gain insights into campaign performance and access to delivery data for month-end reconciliation.

MarTech 93

MarTech Media Agency Advertising 93

Martech Series

JULY 15, 2022

To deliver personalization like this, it’s important to have a strong foundation of data science and to understand what personalization means. For example, dynamic segmentation allows you to leverage real-time behaviors and historical data, as well as to understand changing consumer behavior. Marketing Technology News: ID.me

ROI 92

ROI eCommerce Marketing MarTech 92

Martech

AUGUST 12, 2021

(Interestingly, this parallels similar epiphanies around customer data : if you want to leverage it, you need to wrangle internal processes and create a central management hub somewhere.). RSG Council members agreed that one of the first things any content supply chain business case should support is an enterprise taxonomy with rich tagging.

MarTech 115

MarTech Marketing Communications Agency 115

VideoWeek

DECEMBER 21, 2022

. “I think we’re getting to almost a tipping point within the advertising industry where it is either going to properly lean into climate science or be forced to, because we can’t argue with science; it’s not a point of view, it’s what’s actually happening. What do suppliers need to do?

Media 98

Media Advertising Impressions Agency 98

VideoWeek

JUNE 6, 2023

The initial phase looks to measure ads on the TV set, where 85-86 percent of SVOD viewing takes place, according to Barb’s data. The initial phase looks to measure ads on the TV set, where 85-86 percent of SVOD viewing takes place, according to Barb’s data. The expansion is due to be completed in 2024.

Audience 73

Audience Fashion Advertising Agency 73

Martech

JUNE 8, 2022

According to current data from StatCounter.com , Chrome makes up around 65% of the total share of consumer browsing, followed by Safari at roughly 19%. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. What do these changes mean to you? Well, let’s look at the numbers.

Audience 109

Audience Cookies Retargeting Marketing 109

Martech

MAY 11, 2022

Fortunately, organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Identify within that data the topics you are best positioned to address. You can read the full Nestle case study and an additional case study on Dumpsters.com in the Data Cube product guide.

SEO 86

SEO Food Audience Marketing 86

Ad Monsters

NOVEMBER 14, 2022

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. The idea here with our advanced data is to think contextually: how do we make ads that perform well for the environment that they’re in?

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. Unfortunately, there is no third-party data panacea.

ROI 93

ROI Control Group Audience Cookies 93

Digiday

JUNE 8, 2022

“CTV sort of lives in that middle ground, that Goldilocks world, and I think some advertisers may bring to it their legacy biases and their particular bent on things,” Nathan Hugenberger, CTO and evp of science at Known, said during a session on balance between brand and performance advertising on CTV.

Agency 66

Agency Native Advertising Ad Targeting Advertising 66

Monetize More

MAY 17, 2023

Deploying and creating an OTT platform ain’t rocket science. Once you decide to implement video ad units, MonetizeMore will generate video ad tags (these tags have all the data for an ad request). We also generate VAST tags from Google Ad Manager UI.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 3, 2022

Deploying and creating an OTT platform ain’t rocket science. Once you decide to implement video ad units, MonetizeMore will generate video ad tags (these tags have all the data for an ad request). We also generate VAST tags from Google Ad Manager UI.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Client ownership of first-party data.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

Brid.tv

AUGUST 19, 2022

Putting a video ad on your website is not exactly rocket science, but it does require a certain level of expertise in the industry. Configure the Player and Implement Your Ad Tags 5. On their end, publishers need to set up appropriate ad tags to allow the website to run ads. . Configure the Player and Implement Your Ad Tags.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Digital Remedy

JANUARY 11, 2023

consumers prefer watching ads and paying $4-$5 less for a streaming service versus paying for an ad-free plan with a heftier price tag. However, this price tag is considerably less than what the over-the-top streaming provider first projected at its launch—CPMs in the range of $65-$80. Obtain more granular data in real-time.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Digiday

OCTOBER 13, 2022

The company’s internal content tagging teams have been enlisted “to find those natural breakpoints so that we can deliver the ad in the least obtrusive point,” Peters said. data on household income and purchase histories from third-party data providers as well as advertisers’ own lists of customers’ email addresses.

CPM 69

CPM Viewability Advertising Ad Targeting 69

Martech

JUNE 3, 2022

Tools Covered: Google Tag Manager, Google Data Studio, Constant Contact and many more. in Marketing curriculum equips students with big data, digital media, social and mobile marketing, and quantitative analysis skills, among others. Program Recognition: LinkedIn Learning Certifications. Fees: Monthly membership at $39.99/month

Marketing 106

Marketing SEO Conversion Rate Conversion 106

Martech

MAY 24, 2022

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. In fact, it debuted in the 1950s with Morton Heilig’s Sensorama and has been a staple of science fiction since the early 1930s.

AutoMobile 136

AutoMobile Marketing Healthcare Manufacturing 136

VideoWeek

MARCH 10, 2023

Also this week, TikTok unveiled a new data security regime nicknamed Project Clover, in response to regulatory pressure from both sides of the Atlantic. The ‘Series’ feature allows creators to make collections of videos available for purchase, eventually providing the company a new revenue stream when it starts taking a cut.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

JANUARY 20, 2023

“We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. in 2021,” the company said in a filing with the US Securities and Exchange Commission.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

DECEMBER 8, 2023

It will however likely be an attractive proposition for brands both due to its reach (Amazon says it expects to reach 115 million monthly viewers in the US alone) and Amazon’s shopper data which will be available for targeting and measurement. Premier League Fetches Record £6.7 billion deal.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Digiday

JANUARY 11, 2023

Given the economy’s impact on advertising revenue, are you pushing back larger tentpole events or product launches until the second half of the year to give the sales team more lead time to secure sponsorships and to give advertisers more breathing room before asking them to spend a high price tag? However, its U.S.

Media 67

Media Audience Entertainment Advertising 67

Martech

MARCH 23, 2022

The second question we have to ask is whether we can collect the data needed to measure effectively. The further up the marketing operations funnel, the more challenging measurement becomes from a data availability perspective. These systems provide robust data that tells us what’s happening on those channels.

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

OpenX

AUGUST 15, 2023

That’s a promise we make to our employees, publishers, brands, agencies, DSPs, data providers, the planet, and ultimately, consumers. Any OpenX buyer can opt-in to OpenX’s BIDs product to receive their log-level data and granular insights into their programmatic campaigns.

Media 52

Media Header Bidding Non-Profit Impressions 52

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

GDPR 52

GDPR Cookies Ad Tech Agency 52

Martech Series

DECEMBER 12, 2022

. “Marketers have struggled with inconsistent and siloed methodologies for measuring social media campaign effectiveness,” said Yannis Pavlidis , VP, Data Science and Analytics, DISQO. Traditional industry normative data sets only benchmark top-of-funnel brand metrics.

Media 80

Media Brand Lift SEO MarTech 80

Martech

AUGUST 18, 2021

Brand safety technology is so crude it harms news publications ,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. There is no straightforward way of avoiding invalid data,” said Sharma said.“There The reason? Keyword blocking.

Ad Server 124

Ad Server Impressions Ad Exchange Banner 124

Single Grain

DECEMBER 30, 2019

Here are some tips to boost your SEO with video: Use an engaging thumbnail image to persuade people to click on the link and watch your video: Add accurate schema tags to allow search engines to better understand your video content and rank it accordingly in the search results. Trend #8: Data Will Be the Future of SEO.

SEO 139

SEO Pop-Up Conversion Marketing 139

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 118

Marketing Machine Learning GDPR Healthcare 118

Single Grain

DECEMBER 9, 2019

To understand neuromarketing, let's first take a look at what neuroscience is: “Neuroscience, also known as Neural Science, is the study of how the nervous system develops, its structure and what it does. You may have heard it being called consumer neuroscience or decision science. Get A Free Consultation. What Is Neuromarketing?

A/B Testing 126

A/B Testing Click Through Rate Marketing Audience 126

Single Grain

JANUARY 10, 2024

Platforms like Google Ads and Microsoft Ads (formerly Bing Ads) are popular for PPC campaigns, offering targeted advertising based on user queries, demographics, and other data. PPC is particularly effective for specific campaigns, like product launches or seasonal promotions, and provides valuable data on keywords and user behavior.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. Nowadays, companies have the data, but they are lacking data analytics experts who can obtain insights from the available data for better decision-making.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

NOVEMBER 27, 2019

For example, the query “who is the father of science?” is broken down via syntax analysis into individual parts such as: Who tag = pronoun. Is tag (singular present number) = singular. The tag = determiner. Father tag (noun number) = singular. Of tag = preposition. Science tag = noun.

Machine Learning 87

Machine Learning SEO Conversion Marketing 87

VideoWeek

JANUARY 27, 2023

The project, which is a collaboration between Tech Lab, supply chain carbon measurement company Scope3 and sustainability coalition Ad Net Zero, will create a standard for sharing data on carbon emissions through programmatic supply chains.

Ad Tech 59

Ad Tech Media Ad Server Agency 59

VideoWeek

SEPTEMBER 8, 2023

Top Stories MRC to Investigate YouTube Over Co-Viewing Data and Adalytics Scandal The Media Rating Council (MRC) is planning to audit YouTube in light of its controversial plans to trade on its own co-viewing data, and allegations by Adalytics that the Google-owned company has been selling fraudulent inventory.

Agency 52

Agency Media Communications Public Relations 52

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. More publishers have come to rely on data-driven personalization than ever before, with usage rates climbing over the past five years. Key findings.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68