Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Expanding a metadata schema is the quickest way to do this so that you can tag assets to reflect the source of their creation. Developing policies and guardrails.

Marketing 112

Marketing MarTech 112

Martech

MAY 24, 2022

Although their marketing applications are still growing, both these tools are already being used in many ways. While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. Both AR and VR find applications across many fields.

AutoMobile 136

AutoMobile Marketing Healthcare Manufacturing 136

Martech Series

AUGUST 19, 2022

Meta has been developing Metaverse concepts since the start. Meta is and will be developing 3D virtual worlds for players and users in real-time while maintaining their identity and payment history. Microsoft has started to put its efforts into developing a series of Metaverse applications on its Mesh Platform.

MarTech 101

MarTech Marketing Entertainment 101

Martech Series

OCTOBER 13, 2022

The report identifies ways publishers and developers can capture market share. Yet, the supply of top talent isn’t keeping pace with demand, an imbalance that is set to worsen as gaming studios lose developers to big technology firms. Companies will need to expand their M&A skills.

Entertainment 91

Entertainment Media MarTech Marketing 91

Martech Series

NOVEMBER 4, 2022

This tool comes at a time of intensifying online surveillance and increased frequency of hacks and breaches, offering developers the ability to shield their users from having personal identity information compromised. Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal.

Non-Profit 83

Non-Profit MarTech Marketing 83

Martech Series

JUNE 29, 2022

Marketing Technology News: Study Shows 20% Drop in European Ad Fraud Over Prior Year in TAG Certified Channels. AimeSpeech enables developers and users to synthesize natural-sounding speech with male/female voices and accents.

Education 75

Education MarTech Conversion Marketing 75

Digital Turbine

APRIL 10, 2024

Firstly, Kubernetes simplified infrastructure management, allowing us to focus more on development and less on maintenance tasks. By centralizing our project components and dependencies, we established a more cohesive and manageable development environment. But the moment we exposed the cluster to only 0.1% sys=0.00, real=0.04

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52

Martech

JUNE 15, 2023

This lets developers describe programming functions and have the GPTs create code to execute those functions. The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.”

MarTech 73

MarTech Media Marketing 73

Martech

APRIL 10, 2023

.” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels. “We’ve built this system,” he explained, “to take out this crazy concept of continuing to add point applications.”

Machine Learning 93

Machine Learning Marketing Shipping Fashion 93

Martech Series

NOVEMBER 18, 2022

Facebook Messenger can also converse with users, and the application holds genuine discussions with users rather than having them complete a form. As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Smart-Hub

APRIL 1, 2024

Placed through scripts or tags, they are usually used for advertising. In this case, cookies enable the chat application to remember the conversation history, which allows for a more convenient and personalized support experience. To keep cookies under control, a set of regulations was developed. Social sharing. Contact us !

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

MarTech 102

MarTech Audience Shipping Marketing 102

Martech Series

JUNE 28, 2022

This means knowing who, what, how, where and why consumers purchase a particular product or service, whether they’re offline/in-store or making an online purchase across multiple devices, browsers and applications. Marketing Technology News: Introducing ‘Relate’ by Namecheap: A Suite of Easy Tools to Power Small Businesses.

Advertising 69

Advertising Audience MarTech ROI 69

Martech

DECEMBER 22, 2022

From devices that they develop. Would that information be valuable to security application providers, security officers, the government or the private industry? This calculator was developed by the Financial Times and helps you to understand how valuable the information is that you possess. Develop a strategy for ROI .

ROI 114

ROI GDPR Marketing MarTech 114

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? While both aim to provide insights into the effectiveness of marketing efforts, they differ in their methodologies, scope and application. Attribution modeling.

Marketing 97

Marketing Machine Learning Conversion GDPR 97

InMobi

NOVEMBER 16, 2021

Additionally, InMobi streamlines the ad template with the right Video Ad tags, allowing seamless ad playback, thereby improving the overall viewing experience for the users." In just one year, RCTI+ developed two new features, namely Home of Talent (HOT) and Game, all of which can be enjoyed free, without any registration.

Entertainment 52

Entertainment Video Ads Impressions Audience 52

YieldBird

JUNE 27, 2023

In Europe, the primary limiting factor is the requirement for user consent to data collection, such as the EU Consent policy applicable to the EEA regions, as well as the need for localized language support. First, assess the expertise of the developers managing the platform. Compare the revenue share percentage offered by the SSPs.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

In Europe, the primary limiting factor is the requirement for user consent to data collection, such as the EU Consent policy applicable to the EEA regions, as well as the need for localized language support. First, assess the expertise of the developers managing the platform. Compare the revenue share percentage offered by the SSPs.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Martech Series

NOVEMBER 23, 2022

While the IGA Global Market Report indicates there is no universally applicable formula for maximising IGA revenue, iion has responded with an innovative hybrid strategy. We are excited to debut immersiion to the market. iion is a proud partner of gaming publishers like Games2win, Suji Games and Game Jam.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

JUNE 8, 2022

This gap in the advertising supply chain of identifiers has led to a new crop of identity players developing interoperable IDs with the promise to serve as the translation layer to bring together and unify disparate identifiers that a marketer may be used for targeting, personalization and measurement.

Audience 109

Audience Cookies Retargeting Marketing 109

Smart-Hub

FEBRUARY 16, 2024

SSP An SSP is a supply-side platform for website owners and app developers who want to monetize their inventory programmatically. Website Optimization It is also crucial for publishers to ensure the effective performance of their websites or applications. VAST to RTB”, “VAST to VAST”, “VAST To All”, and JS tags.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Digiday

DECEMBER 18, 2022

But this year, media and creative agencies continued to invest time and money into developing virtual and augmented reality, experimenting with immersive content and exploring other decentralized technologies. won media duties for multiple dental brands under the TAG – The Aspen Group umbrella. Figuring out the meh-taverse.

Media 65

Media Agency Retail Electronics 65

Lemonads

NOVEMBER 19, 2020

Understanding all of the elements that can affect your campaigns will allow you to develop a better strategy and ultimately yield higher revenue. From keyword research to meta tags and backlinks, you’ll get an introduction to common concepts as well as lifetime access to different resources including 8 hours of video, 40+ articles, and more.

Affiliates 52

Affiliates SEO Marketing Retargeting 52

InMobi

OCTOBER 19, 2012

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. Universally Unique Identifier (UUID) - Way for applications to create identifiers specific to that application.

Marketing 40

Marketing Ad network Cookies Advertising 40

Automatad Inc.

MARCH 31, 2022

The law is also applicable for publishers who control or process the data of at least 25,000 users and generate 50% of their gross revenue by selling this data to third parties. This way fraudsters can remove verification tags from delivered ads and reinsert them in poor quality ad slots on real devices to avoid detection of fraud. .

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Clearcode

JULY 27, 2022

Boosting customer support – When your customers call your company, your representatives can quickly identify their problem as they’ll have all the information about transactions, previous communications, actions on your website or mobile application, etc., appeared first on Clearcode | Custom AdTech and MarTech Development.

Communications 52

Communications Finance GDPR MarTech 52

Clearcode

FEBRUARY 10, 2022

In the future, websites may be able to provide their own topics based on meta tags, headers, or JavaScript on their websites. In the future, publishers will likely be able to use meta tags, HTTP headers, or JavaScript code to help the classifier identify topics included on publishers’ web pages. Source: Privacy Sandbox timeline.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

InMobi

APRIL 7, 2014

If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. A clear tag indicating this is an advert. PS: The steps mentioned here assume 1 Native ad in the entire application. or (0.5 - 0.7)

Impressions 52

Impressions Banner Display Advertising Real Estate 52

MobileAds

JANUARY 20, 2021

Additionally, 52% of mobile game developers admit that rewarded video ads are their most popular form of in-app advertising. The idea is that your application needs to offer a benefit to the watcher. Many ad platforms accept expandable ad units as third party tags. Rewarded Video Ads aren’t only for games. High engagement.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Ops Hero

OCTOBER 23, 2023

Foundation models, trained on large, unlabeled datasets and fine-tuned for an array of applications, are driving this shift. Artificial intelligence applications There are numerous, real-world applications of AI systems today. 1997: IBM's Deep Blue beats then world chess champion Garry Kasparov, in a chess match (and rematch).

Electronics 92

Electronics Shipping Healthcare Retail 92

Martech

MARCH 30, 2022

In a traditional or “coupled” CMS, the content delivery application (CDA) and content management application are connected or coupled. The coupled CMS approach makes it difficult to repurpose website content since your content delivery and content management applications are tied up with one vendor.

SEO 89

SEO Marketing MarTech ROI 89

Martech

SEPTEMBER 2, 2022

Knowing a CDP’s origin story gives you insight into: How the application is priced. If there’s a conflict, it can become a hidden cost in added development time and workarounds. But a CDP that doesn’t have a clean integration with an essential service might result in development or middleware costs.

MarTech 113

MarTech Marketing 113

Single Grain

MAY 10, 2023

Trend #1: Image Optimization Search engines are getting continually more sophisticated in their ability to understand image content, including alt tags and captions. Use relevant alt tags: Alt tags provide context to search engines about the content of an image. Use descriptive alt tags that accurately describe the image.

SEO 52

SEO Machine Learning Audience Marketing 52

Martech

FEBRUARY 1, 2022

These challenges, along with developments like the increased digitization of business brought about by the COVID pandemic and ever-heightened customer expectations, are some of the factors that have led to the rise of the DXP. In some cases, marketers are weighed down by the costs of licensing all of these disparate systems.

ROI 94

ROI MarTech Machine Learning Marketing 94

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. This is accomplished by providing each publisher with their unique “ ad tag ” script. Potential use of precise location info.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

JUNE 13, 2022

Do you ever feel like you’re stuck in a tag-generation rut? Like you’ve created all the possible tags for your ad unit, and now you just can’t think of any more? We’ll give you some tips on how to generate new tags, and show you some examples of how to use them. Well, have no fear! GPT settings.

Ad Inventory 52

Ad Inventory Cookies Ad Exchange 52

Single Grain

JUNE 25, 2021

The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” 5) The Development of New Ad Technologies. What Is the Privacy Sandbox?

Cookies 64

Cookies First-Party Cookies GDPR SEO 64