Clearcode

SEPTEMBER 7, 2022

But will the programmatic advertising industry treat it as a temporary trend, or will it stay with us for a longer time? A report published by fifty-five calculated the total emissions for a mock digital advertising campaign came to 323 tons of CO2eq, which is roughly the annual carbon footprint of 16 American citizens. Good Publicity.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Basis

JULY 19, 2022

What does it all mean for political advertisers? That’s not to say there won’t be an election week spending bonanza, but given the number of Americans who are likely to vote early, candidates and causes advertisers will need to spread their dollars out over the weeks (or even months) prior to Election Day to reach early voters.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. Flagship advertisers are unconvinced. These moving parts created a slew of issues, as Digiday reported.

Advertising 57

Advertising Ad Tech Impressions Viewability 57

Ad Monsters

FEBRUARY 15, 2023

Since their email touches every aspect of their digital identity, publishers and advertisers, have access to a robust data set on the consumer. Balancing Monetization and Data Ethics AB: Many publishers and advertisers worry privacy regulations will hinder revenue growth. How does it comply with privacy and data ethics?

Cookies 98

Cookies Audience Impressions Retail 98

Lemonads

SEPTEMBER 9, 2021

While programmatic advertising brings a wide range of advantages over traditional promotion channels, this type of online technique is not perfect. At lemonads, we specialize in uniting top publishers with leading advertisers, so we know firsthand how a transparent environment can impact the performance of all stakeholders across the board.

Advertising 52

Advertising Ad network Impressions Media 52

All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Public Relations 52

Public Relations Agency Advertising Media 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

TechCrunch Ads

JUNE 15, 2022

Today, Pinterest is opening up this new format to its advertisers with the launch of its new “Idea Ads.” In addition to today’s public launch of the new ad format, Pinterest also introduced a new paid partnership tool. With the tool, creators can tag their brand partners directly in their content.

Brand Awareness 101

Brand Awareness Impressions Audience Advertising 101

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 68

Ad Tech Demand Side Platform Non-Profit Viewability 68

Digital Ad Blog

JUNE 30, 2023

Optimize Your Website for Search Engines Optimizing your website’s content, headings, meta tags, and keywords are just some of the SEO techniques that can improve how search engines interpret and rank your website. Influencers can advertise your company, share your content, and urge their followers to visit your website.

Audience 52

Audience Display Advertising SEO Education 52

Lemonads

OCTOBER 29, 2021

The ads.txt movement is a project spearheaded by the Interactive Advertising Bureau or IAB and it was developed to improve transparency in programmatic advertising interactions. If the tags match on both publisher and distributor, then the traffic being purchased is legitimate. How Do Ads.txt Files Work?

Affiliates 52

Affiliates Ad network Impressions Advertising 52

InMobi

APRIL 27, 2023

With a hefty $69 billion price tag (based on the publisher’s net cash value), the acquisition would have been the largest in history. The CMA shared further insight into their ruling in a public Twitter thread , stating, “Cloud gaming needs a free, competitive market to drive innovation and choice.

Marketing 97

Marketing Advertising 97

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

VideoWeek

NOVEMBER 4, 2022

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. RTL Revenues Up 18 Percent Despite TV Advertising Dip. Top Stories. Channel 4 Sale Plans Set to be Scrapped.

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Agency Media Entertainment Ad Tech 52

All About Advertising Law

JUNE 19, 2017

It is also no secret that advertisers, agencies and influencers alike are often confused about how to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials. The tag will appear directly underneath the user’s Instagram handle in the post or story, where the location tag is currently placed.

Media 53

Media Public Relations Banner Education 53

Digiday

APRIL 24, 2023

“Sustainability” is one of the latest buzzwords in ad tech with it driving many of the public talking points on the contemporary conferences circuit as marketers attempt to define themselves as purpose-driven. The carbon offset system has a problem because it’s saying that ‘you’ve got permission to emit carbon,” he said.

Ad Tech 44

Ad Tech Banner Media Impressions 44

Gods of Advertising

FEBRUARY 9, 2015

Successful yes but it created a virus… Public service campaigns authorized by state or local governments tend to veer quickly into the slow-witted lane, especially when they pertain to driving safety. Next time you see or hear a public service spot funded by your government listen for the tag line.

Agency 63

Agency Advertising Marketing 63

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. But this growth was largely driven by subscription revenues, which were up by 12.9

GDPR 52

GDPR Ad Tech Media Finance 52

All About Advertising Law

JULY 5, 2023

The revised definitions state that “endorsements” might include tags and “likes,” depending on the circumstances. The Guides state that it is a deceptive practice for advertisers to purchase or create indicators of social media influence and misrepresent these in advertising. Material connections. Purchasing “likes.”

Public Relations 52

Public Relations Affiliates Audience Advertising 52

VideoWeek

DECEMBER 21, 2022

Hot on the heels of COP27, the Conscious Advertising Network (CAN) convened for its Conscious Thinking Live Event to discuss responsible advertising, “wokewashing”, and the social and economic imperatives of sustainable media planning. Consumers are really good at spotting when an advertiser is being utterly disingenuous.

Media 98

Media Advertising Impressions Agency 98

MNTN

AUGUST 17, 2022

As we get further into the second half of the year, the state of streaming has continued to evolve, for advertisers and streamers alike. . While these shifts in pricing may incite groans from customers watching their streaming costs increase, advertisers stand to benefit. The prices, and the inventory, are increasing.

Entertainment 98

Entertainment Ad Inventory Advertising Audience 98

Digiday

SEPTEMBER 16, 2022

Here’s the rundown on how and why each platform has pulled back from social commerce, and whether this feature will ever catch on with advertisers. The challenge with purchasing outside social apps is advertisers’ inability to form consumer profiles. According to Chinese publication 36Kr, Douyin achieved ¥22 billion ($3.15

Pop-Up 82

Pop-Up Manufacturing Affiliates Retail 82

Martech Series

JANUARY 18, 2023

Marketing Technology News: Advertising through Economic Uncertainty. “As These capabilities also improve sentiment analysis and the application of smart tags to reduce the effort needed for researchers to analyze data. As the business world faces continued uncertainties, business agility is critical.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

MNTN

JUNE 10, 2022

up almost two-fold in the last year, the new price tag seems fitting. Advertisers won’t want to miss out on growing sports audiences watching on CTV, especially considering these insights from MNTN Research : . With the broadcasting contract up for renewal, F1 owner Liberty Media wants to raise the fee to $100 million per year.

Media 52

Media Audience Marketing Advertising 52

InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. What do these specifications do, and how do they help programmatic advertisers? However, in practice, these properties are wrongly populated or simply omitted by most of the advertising systems.

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

InMobi

MAY 29, 2018

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Digiday

OCTOBER 9, 2022

After all, it was the platforms and ad tech vendors that were in headlines for data snafus, not advertisers. In September alone, prominent advertisers Zillow, Expedia, Chewy.com and Lowe’s were hit with lawsuits for allegedly breaching privacy violations in the U.S. Time, as ever, makes fools of everyone.

Ad Tech 63

Ad Tech Marketing Advertising Media 63

InMobi

MAY 14, 2014

To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. Native advertising is being hailed as the latest black of the mobile advertising industry and everyone who is anyone is putting out the word on their capabilities.

Native Advertising 52

Native Advertising Advertising Banner Ad network 52

Ad Wisey

JUNE 27, 2022

The company, which now offers ad automation solutions for Facebook, Instagram, Youtube, and Google, plans to use the new funds to integrate with more advertising platforms with the highest potential for the fast-growing DTC brands, such as TikTok, Pinterest, and Twitter, before raising Series A later this year. The post Adwisely announces $1.5M

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

Digiday

APRIL 16, 2023

News publishers have been given the short end of the stick when it comes to the programmatic advertising space for the better part of a decade. If an RFP comes through, there will always be an indication of what is and what is not permitted, or what is expected [by the advertiser]. That seems counterintuitive.

Media 60

Media Education Audience Advertising 60

VideoWeek

DECEMBER 8, 2023

Advertisers Waste Over One-Third of Programmatic Spend in ANA Report Advertisers could be wasting at least one-third of their programmatic spend, according to the Association of National Advertisers’ (ANA) latest supply chain transparency report.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

FEBRUARY 16, 2024

“After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

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Marketing Media Entertainment Agency 52

AdvertiseMint

NOVEMBER 3, 2023

Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources. Definition Earned Media? It’s a harmonious dance.

Media 52

Media SEO Marketing Audience 52

Brid.tv

JANUARY 19, 2023

OTT vs. CTV Advertising — What Is Better for Publishers How to Get Started With OTT and CTV Choose an OTT Monetization Model That Fits You Content Licensing Is a Must Protect Your Content Find the Best OTT Platform for Your Needs Get Started With Brid.TV OTT advertising is rapidly gaining popularity with advertisers as well!

Entertainment 52

Entertainment Advertising Audience Media 52

VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products). Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 2, 2024

Previously, only approved influencers and brands could tag products in their posts. Through this collaboration, advertisers gain a deeper understanding of CTV advertising effectiveness, anchored in brand outcomes and platform-specific quality signals,” said Adelaide CEO Marc Guldimann. percent growth in pay-TV revenue.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52