Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media 52

Media ROI CPC CPA 52

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. YY: How does Datavant help organizations securely connect health data? MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! It's not a new concept—omnichannel marketing has been around in media for quite a while, especially with digital. Personalized medicine. Artificial intelligence.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Advendio

APRIL 14, 2025

The Retail Media Boom and Its Challenges Retail media is experiencing explosive growth, transforming how brands connect with consumers. retail media ad spend is projected to reach $109.4 The Unstoppable Growth of Retail Media Networks Retail media has evolved from a niche strategy into a mainstream advertising powerhouse.

Retail 52

Retail Ad Inventory ROI Cookies 52

Single Grain

MAY 1, 2025

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Single Grain’s paid advertising experts can help you identify and partner with the right creators to maximize your marketing ROI.

Marketing 52

Marketing ROI Finance Media 52

Martech

JANUARY 10, 2023

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Today, many industries use APIs, including finance, healthcare, retail and transportation. Social media channels. Advises on topics such as budgeting for investments in new technologies and measuring ROI from existing solutions.

MarTech 120

MarTech ROI Healthcare Finance 120

Martech Series

OCTOBER 5, 2022

“With inflation at a 40-year high and uncertainty about a recession, revenue executives are becoming more disciplined about their paid media expenditures and technology investments,” said Gregg Johnson , CEO of Invoca. The marketing imperative: Focus on media efficiency and measurable ROI.

Conversion Rate 98

Conversion Rate Healthcare Conversion Finance 98

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Social media. Direct mail. Digital advertising.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Martech

OCTOBER 9, 2024

How it helps you This feature centralizes your social media management even further by integrating YouTube video uploads into HubSpot’s social media management tool. How it helps you This update makes ROI tracking much easier, eliminating manual workarounds. Learn how to analyze campaign ROI in HubSpot.

Real Estate 122

Real Estate ROI Education Healthcare 122

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. LinkedIn ) LinkedIn live streams receive 7X reactions and 24X comments than regular social media videos. is 160 million.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MAY 30, 2025

Key Takeaways SEO delivers exceptional ROI compared to other marketing channels with an average return of 748% ($7.48 Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Its typical customer spends at least $5 million on paid media annually.

Marketing 112

Marketing Machine Learning ROI Cookies 112

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing 120

Marketing Manufacturing Communications Healthcare 120

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

A/B Testing 76

A/B Testing Ad Server Data Management Platform Native Advertising 76

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. website, social media, search ad), geography, demographics (i.e., age, gender, income) or intent.

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

MAY 22, 2024

Better personalization: Richer and more complete customer profiles enable personalized messaging across channels (email, social media, etc.), Reduced campaign waste: Eliminating irrelevant or duplicate contacts helps campaigns reach the right audience, reducing wasted spend and improving ROI. The problem with diets is they tend to end.

Marketing 115

Marketing MarTech Conversion Rate Healthcare 115

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes.

Marketing 102

Marketing Public Relations Healthcare Finance 102

Martech

SEPTEMBER 28, 2021

Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. Improved marketing ROI. Second-party identity graphs use cooperative data-sharing agreements between multiple brands or publishers to create common, anonymized identity assets.

Cookies 120

Cookies GDPR Mobile Ads Ad Tech 120

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Social Media Marketing (SMM). Search Engine Marketing (SEM).

Agency 52

Agency SEO Marketing ROI 52

Lemonads

OCTOBER 30, 2020

This means that knowledgeable marketers not only opt to purchase traffic and leverage their own platforms but also turn to social media platforms to improve the performance of their revenue-generating machine. With billions of monthly active users, Facebook is by far the biggest social media platform on the planet.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Single Grain

FEBRUARY 17, 2022

The SaaS adoption in the healthcare industry is growing at 20% every year. Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates.

Agency 59

Agency Marketing SEO ROI 59

Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. Work With Us General Online Advertising Statistics There are 4.95

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. These agencies help you effectively purchase digital media through display advertising and real-time bidding. You need a combination of algorithmic automation and human intelligence to drive the best ROI.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain? Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

OCTOBER 5, 2023

Work With Us The New Age of B2B Marketing The team at Wistia has been optimizing their digital media strategy for a good 17 years. Regulatory and Compliance Concerns: Especially in sectors like finance, healthcare or critical infrastructure, regulatory and compliance concerns are paramount. Not a great ROI, right?

Audience 59

Audience Healthcare Finance Conversion 59

Lemonads

DECEMBER 23, 2020

However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. This will guarantee that only relevant users see your ads and give you more control over your budget, which will boost your ROI at the same time.

Affiliates 52

Affiliates Ad network CPC CPM 52

Single Grain

FEBRUARY 21, 2022

ROI measurements and optimization. Lacks a sufficiently large marketing team or the appropriate experience in the field of paid media. Specializes In : Paid media advertising, SEO, and content marketing. Single Grain is a digital marketing agency renowned for its paid media management services. In-depth keyword discovery.

Agency 52

Agency SEO Conversion Marketing 52

Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Lemonads

MARCH 15, 2021

Instead of focusing on one channel, you can allow advertisers to drive traffic to your site through social media, email campaigns, paid ads, video content, or any other platform that you deem relevant. This results in a diversified revenue stream that creates a more stable financial ecosystem than focusing on one single type of marketing.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

MAY 30, 2023

Marketing Automation: This allows agencies to automate various time-consuming marketing tasks, such as email marketing content, social media management, and ad campaign optimization. They’re a media, marketing and technology company “built for the new era.”

Agency 52

Agency Marketing Machine Learning SEO 52

Single Grain

AUGUST 7, 2023

Social Media Marketing : Utilizing social media platforms that are popular on mobile devices. Social media app ads are the most famous example: So much so, in fact, that 65% of mobile app ad spend goes to TikTok and Instagram advertising. Because rich media ads are so versatile, advertisers can use them anywhere.

Advertising 52

Advertising Banner Mobile Ads Video Ads 52

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Audience 126