Playwire
JULY 2, 2025
Key Points Engagement Beats Follower Count Don’t chase vanity metrics—micro-creators with engaged audiences often outperform large creators with passive followers at a fraction of the cost. Authenticity and Alignment Matter Mismatched brand-creator pairings lead to audience backlash. Choose creators whose values, content, and audience genuinely align with your brand.
Martech
JULY 2, 2025
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
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Playwire
JULY 2, 2025
Key Points Leverage AI Tools Use AI to analyze audience behavior, engagement, and predict performance—far beyond basic follower counts. Prioritize Audience Quality Smaller, engaged audiences often convert better than large, passive ones. Start with Clear Goals Define specific outcomes (like acquisition or education) to guide creator selection. Blend AI with Human Insight Combine data-driven discovery with human judgment for brand and content fit.
VideoWeek
JULY 2, 2025
The advertising industry is approaching a “potential tipping point” over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled ‘The Price Isn’t Right: Why agencies should change the way they price’, follows an IPA survey which found that only 27 percent of agencies feel they receive a “fair” price for the work they do, while 58 percent feel there has been little or no progress
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 2, 2025
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail to deliver practical value.
Ad Monsters
JULY 2, 2025
Inclusive Innovation at Cannes? Supernova PRIDE Brought the Receipts At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business. Photos by Whitnee Shulman In a year where rainbow logos were scarce, the Supernova PRIDE Summit brought substance, clarity, and ambition.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JULY 2, 2025
Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits. In recent months media shops like Jellyfish , Wpromote and Kepler have each launched or expanded AI search services that offer clients a means of partially gauging how applications like ChatGPT and Gemini represent and understand their brands.
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice The Risk of Saying Nothing: Why Agencies Must Lead Now Our employees and the communities we market to are hurting deeply. Do we care? It’s naïve to believe this moment will pass without consequences. Mario Tama/Getty Images By Marina Filippelli --> The fear in our industry is real.
OpenX
JULY 2, 2025
At Cannes Lions 2025, OpenX facilitated a forward-looking discussion on global privacy trends and their impact on digital advertising addressability. Moderated by Seb Joseph , Executive Editor at Digiday, the conversation featured insights from Julie Rooney (Chief Privacy Officer, OpenX), Will Doherty (SVP, Inventory Development, The Trade Desk), Zach Lain (Director, Global Data Partnerships, PepsiCo), and Matt Burgess (VP, Programmatic and Adtech, Vevo).
Marketing Dive
JULY 2, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
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Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies LVMH Moves Portion of European Media Business From Publicis to Havas The luxury giant is “geographically rebalancing” its global media agency relationships, but its North American partnership with Publicis remains unchanged By Audrey Kemp --> LVMH is shifting part of its European media business from Publicis to Havas, according to sources with knowledge of the situation.
Exchange Wire
JULY 2, 2025
Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [.] The post Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region appeared first on ExchangeWire.com.
Martech
JULY 2, 2025
When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article , I discussed why current data governance and management processes must be revisited. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Amazon Is Doubling Commissions for Influencers During Prime Day Jewelry, beauty, and power tools have the biggest increases in rates Increased commission incentivizes influencers to post affiliate links for Prime Day. ADWEEK; Amazon, Getty Images By Elena Cavender --> Ahead of Prime Day, Amazon is dangling high commission rates for sales driven by influencers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Relevant-Digital
JULY 2, 2025
Choosing between building ad tech in-house or adopting third-party solutions is rarely simple. At Relevant Digital, we've seen both sides of the equation through our work with publishers. There are clear benefits to both approaches, but each comes with trade-offs that aren’t always obvious at first.
Exchange Wire
JULY 2, 2025
Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [.] The post Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem appeared first on ExchangeWire.com.
Digiday
JULY 2, 2025
Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988. Wintour will remain in her broader roles as Condé Nast’s chief content officer and global editorial director for Vogue. And while it’s too soon for the ad industry to record a change in brands continuing to advertise or not, one agency exec acknowledged to Digiday the weight
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT What a Netflix and Spotify Music Partnership Could Look Like, According to Experts The two media companies could be partnering on live music award and concert series, WSJ reported Netflix and Spotify reportedly held discussions to partner on live music content.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 2, 2025
At first glance, Cluely reads like a parody of startup culture. A 21-year-old founder broadcasting viral videos about chatting on job interviews, dating with AI overlay and hosting parties shut down for “too much aura”. And yet here we are: Andreessen Horowitz just led a $15 million investment into the startup that turns a person’s screen into an invisible assistant — a kind of real-time whisperer for meetings, sales calls and even exams.
Marketing Dive
JULY 2, 2025
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
AdExchanger
JULY 2, 2025
When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […] The post Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media appeared first on AdExchanger.
Marketing Dive
JULY 2, 2025
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 2, 2025
Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […] The post What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?
More About Advertising
JULY 2, 2025
Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with signatories from over 60 organisations including creative agencies Lucky Generals (majority owned by Omnicom) and Elvis (part of Next 15) is calling for a ban on fossil fuel advertising or at least much tighter rules. … The post Should agencies sign up for a fossil fuels ad ban?
Exchange Wire
JULY 2, 2025
In her latest musings for ExchangeWire, Shirley Marschall dives into the pitfalls of playing it safe and choosing the incumbent behemoths, over smaller yet better alternatives. There’s a pattern in ad tech. No, not a technical one. Nope, this is not [.] The post Blame Insurance: Why Big Names Keep Winning in Ad Tech appeared first on ExchangeWire.com.
Digiday
JULY 2, 2025
Georgina Bankier, vp, global platform partnerships, Dun & Bradstreet In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year , while retail media’s 19.7% growth will be more than double the growth in overall digital ad spending (8.8%).
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT How Megan Thee Stallion Brought Hot Girl Summer to Love Island USA According to NBCUniversal, the episode drove a 25% increase in scan rate for shoppable A Love Island and Megan Thee Stallion collaboration. NBCUniversal By Saleah Blancaflor --> A new bombshell has entered the villa, and it’s none other than Megan Thee Stallion, whose recent appearance on Love Island USA doubled as a branding opportun
Digiday
JULY 2, 2025
This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a button – and why publishers are celebrating. An end to publishers’ AI crawler Whack-a-Mole Google ends tests of a feature that previewed recipes, Forbes CEO shares AI strategy, and more. Cloudflare’s red-button blocker Publishers everywhere have had reason to celebrate this week as a single Cloudflare toggle gave them a rare, decisive victory in the battle to kee
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Morning Shows Ticker: GMA to Celebrate 50th Anniversary by Visiting 50 States Each week, an anchor or correspondent visits a new state GMA will be visiting 50 states in 50 weeks Courtesy of ABC News By Mark Mwachiro --> Top of the Ticker : Starting Wednesday, July 3, ABC News’ Good Morning America launches a yearlong celebration of its 50th anniversary and the U.S.’s upcoming 250th anniversary.
Exchange Wire
JULY 2, 2025
In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering. Microsoft Faces Irish Class [.] The post Digest: Microsoft Faces Class Action Over Ad Data; Netflix–NASA Deal Boosts Live Streaming Lineup; Apple Considers Anthropic or OpenAI to Power Siri appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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