Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice 5 Marketing Lessons From Anna Wintour’s Leadership and Legacy Everyone knows what she stands for. People trust it, even when they disagree Her credibility, combined with her signature look, became the ultimate stamp of approval in the fashion world. ENA BETANCUR/AFP via Getty Images By Ashley Cooksley --> While I may not work in fashion or have experience running a glossy magazine, I’ve admittedly spe

Fashion 230

Fashion Marketing Audience Agency 230

Basis

JUNE 30, 2025

From AI advancements to regulatory crackdowns, the biggest changes in advertising often start with Big Tech. While the industry remains as complex and fragmented as ever, the major players—Google, Meta, Amazon, and the like—have a significant influence on how advertisers work and influence the trajectory of the entire industry. For marketing leaders, keeping up with the latest Big Tech developments is essential to understanding where the industry is headed, crafting forward-looking strategies, a

Retail 79

Retail Search Advertising Machine Learning Audience 79

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Here’s How Much Advertising CEOs Made in 2024 Omnicoms John Wren topped the list, taking home $21.7 million last year Public filings also show how much chief executives earned compared to their median employee. ADWEEK; JOEL SAGET/AFP via Getty Images, Omnicom Group Inc., Havas, Publicis By Paul Hiebert --> No advertising holding company CEO earned more last year than Omnicom’s John Wren.

Advertising 190

Advertising Agency Media Marketing 190

Single Grain

JUNE 30, 2025

The global synthetic data generation market is projected to explode from $218.4 million in 2023 to $1.79 billion by 2030 , representing a staggering 35.3% compound annual growth rate. This growth signals how quickly brands and agencies are embracing synthetic data capabilities, including creative testing, segmentation, and privacy-safe analytics, in their advertising stacks.

Advertising 52

Advertising GDPR Machine Learning A/B Testing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Ad Monsters

JUNE 30, 2025

As influencer marketing surges past $24 billion, brands face a critical choice: chase inflated metrics or invest in authentic, underrepresented creators who drive real impact. Influencer marketing is projected to exceed $24 billion in global spending by the end of 2025. As brands invest more heavily in digital creators, concerns are increasing—not just around return on ad spend, also but around authenticity, access and equity.

Marketing 52

Marketing Manufacturing Click Through Rate Audience 52

Exchange Wire

JUNE 30, 2025

Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as well as how we sees programmatic DOOH [.] The post Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation appeared first on ExchangeWire.com.

Marketing 52

Marketing Advertising 52

Martech

JUNE 30, 2025

Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, allowing the rest of the ad to keep running as long as the minimum number of approved assets remains.

MarTech 63

MarTech Advertising 63

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education Peach & Lily’s marketing uses workshops instead of brand trips Peach & Lily By Elena Cavender --> Alicia Yoon founded Peach & Lily before U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own.

Education 148

Education eCommerce Audience Brand Awareness 148

Single Grain

JUNE 30, 2025

Most marketers are flying blind through their customer journey, tracking only the final purchase while missing the 12 crucial touchpoints that predict who will actually make a purchase. GA4’s data-driven attribution model evaluates up to 50 customer interactions per user journey, compared with just four interactions in Universal Analytics—yet the majority of businesses barely scratch the surface of this capability.

Conversion 52

Conversion Conversion Rate ROI Marketing 52

Digiday

JUNE 30, 2025

Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems. Related Insights Retail Media Rewritten Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover Read More With more than 250 ad networks — and counting — all fighting for the same ad dollars, the competition is gettin

Retail 46

Retail Media Ad network Marketing 46

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Martech

JUNE 30, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Which martech categories need to include AI or risk disappearing? The trend in the martech landscape suggests platforms are more likely to incorporate AI rather than disappear as standalone applications.

MarTech 69

MarTech Conversion Rate Ad Tech Audience 69

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Branding Tracee Ellis Ross Pattern Taps Girlfriends Cast for First TV Ad The actress took ADWEEK behind the strategy Patterns first TV commercial features the cast of Girlfriends. Pattern By Elena Cavender --> Actress Tracee Ellis Ross launched her haircare brand Pattern just shy of six years ago with the intention of making products designed to be layered and mixed together without flaking or pilling, a st

eCommerce 148

eCommerce Brand Awareness Media Retail 148

VideoWeek

JUNE 30, 2025

Mediaplus UK is seeing a lot of value from using AI internally in how it frees up time previously spent on administrative tasks, which can instead be used for strategy, vision, and creative planning, says Celine Saturnino, the agency’s CEO. And that applies to her own role too. Agency CEOs are under a lot of time pressure and are constantly spinning a lot of plates, so any time AI tools can save by summarising large documents or helping quickly create presentations is very valuable.

Agency 52

Agency Media 52

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adspeak Why Agency Life Feels Broken Industry insiders shared their fears and concerns in an ADWEEK reader survey Meanwhile, sentiment is largely positive at indie agencies. By Paul Hiebert & Audrey Kemp --> Morale is low, job insecurity is high, and many ad agency employees are looking to leave the entire industry.

Agency 261

Agency Media Marketing Advertising 261

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Marketing Dive

JUNE 30, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Cookies 103

Cookies Retail Agency Ad Tech 103

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Nike Unleashes Its ‘Scary Good’ Soccer Squad Amid Brand Turnaround New campaign by Wieden+Kennedy London comes as sportswear giant shifts its focus to key sports and performance Be so good you give them nightmares, Nike says. By Brittaney Kiefer --> Warning: the athletes in Nike’s new ad are so terrifying, they might give you nightmares–or at least keep their opponents up at night.

Entertainment 190

Entertainment Agency Marketing Conversion 190

Marketing Dive

JUNE 30, 2025

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

Media 64

Media 64

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice People Are Searching More, But Not Just on Google AI in traditional search spaces is contracting available real estate for brands People look through more search results than they used to because it’s harder to find the information they want. FrankRamspott/Getty Images By Katie Tweedy --> We are living through a search evolution.

Real Estate 180

Real Estate SEO CPM Media 180

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

JUNE 30, 2025

Three London-based agencies have emerged as winners from Bacardi’s global creative review: BBH adds flagship brand Bacardi Rum to Grey Goose, Mother gets Bombay Sapphire globally and Ogilvy-owned New Commercial Arts debuts with St. Germain elderflower liqueur. All were previously handled by Omnicom’s BBDO. Bacardi CMO Ned Duggan says: “At Bacardi, we are committed to … The post London-based agencies win Bacardi global briefs first appeared on More About Advertising.

Agency 59

Agency Advertising 59

AdExchanger

JUNE 30, 2025

In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance. The post The Retail Media Shift to Omnichannel with Michelle Urwin, CMO Skai, for Amazon Ads | Cannes 2025 appeared first on AdExchanger.

Retail 77

Retail Media Conversion Advertising 77

Exchange Wire

JUNE 30, 2025

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop [.] The post Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

OpenX

JUNE 30, 2025

At Cannes Lions 2025, OpenX hosted a panel featuring industry leaders exploring the shifting dynamics of CTV advertising. Moderated by Tameka Kee , SVP of Programming and Operations at CIMM, the discussion included insights from Scott Ensign (Chief Strategy Officer, Butler/Till), Aulden Kaye Yi (Head of Advertising Partnerships, Philo), Matt Sattel (Chief Revenue Officer, OpenX), and Ashwin Navin (co-founder and CEO, Samba TV).

Conversion 52

Conversion Advertising 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

JUNE 30, 2025

While many European broadcasters have seen ad revenues fluctuate over the past few years amid turbulent macroeconomic conditions, MFE – MediaForEurope has bucked this trend in Italy, delivering consistent growth since 2022. Paola Colombo, Chief Digital Officer at MFE Advertising, says that cross-device measurement has helped on this front, demonstrating reach across all platforms.

Marketing 52

Marketing Advertising Media 52

AdExchanger

JUNE 30, 2025

Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads. The post All You Can Eat Video Buffet; No Cannes Do appeared first on AdExchanger.

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Exchange Wire

JUNE 30, 2025

In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [.] The post Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

More About Advertising

JUNE 30, 2025

The Cannes Lions misleading (or faked) awards plot thickens with Omnicom/DDB’s DM9 now withdrawing two other winning campaigns – Urihi Yanomami’s ‘Gold = Death’ and OKA Biotech’s ‘Plastic Blood’ – to add to its Creative Data Grand Prix winner. DDB will, however, keep its Network of the Year prize according to Cannes Lions organiser Ascential … The post Cannes tightens rules as faked awards scandal brews – Omnicom’s DDB keeps Network of the Year fir

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

JUNE 30, 2025

Marketing operations (MOps) professionals are the unsung heroes of the marketing world. They wear so many hats, and it feels like they get new ones daily. Whether it’s campaign management, data analysis or coordinating across departments, there’s a lot to juggle. But with the rise of AI, there’s hope. AI can take some heavy lifting off your plate, especially the time-consuming tasks that eat up your day.

Communications 63

Communications Marketing Conversion MarTech 63

VideoWeek

JUNE 30, 2025

Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. “OOH is a brilliant canvas that has not necessarily seen the growth that it could have done for

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

Karola Karlson

JUNE 30, 2025

Ironically, my LinkedIn post about my decision to leave LinkedIn became the most viral thing I’ve ever posted. I actually did go off the platform, only checking a few times to see where the discourse was headed. It has felt great. No despair from seeing the stupid AI prompt clickbait posts, more time to work on my clients’ marketing projects, blog, and creative writing.

Clickbait 52

Clickbait Marketing Media Conversion 52

Marketing Dive

JUNE 30, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Retail 44

Retail Cookies Agency Ad Tech 44

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing