Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve

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Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts.

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Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community. By Jenny Rooney --> In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media.

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Exchange Wire

JULY 3, 2025

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here. From [.] The post The Future of Media Buying is Here – and It’s Not Walled in by Big Tech appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail News Amazon Is Asking Some Advertisers to Double Their Spend During Prime Day Stiffening competition and economic uncertainty make the pitch a tough sell Amazon is gearing up for a four-day Prime Day sales event. ADWEEK/Adobe Stock By Lauren Johnson & Kathryn Lundstrom --> Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11.

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Martech

JULY 3, 2025

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the most from Amazon, let’s highlight the year’s key features, tools and integrations you might have missed — some old, some new and all effective at driving awareness and conversions. 1.

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VideoWeek

JULY 3, 2025

UK broadcasters have started more wholly embracing YouTube as a distribution platform in the last couple of years. Channel 4 struck a deal to start running full episodes of some of its TV shows on YouTube back in 2022, and more recently has begun producing content specifically for the platform via its Channel 4.0 brand. ITV agreed a similar deal at the end of last year, and has begun making some of its series available on YouTube.

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Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies WPP Communications Chief Chris Wade Departs After 13 Years Former Weber Shandwick EMEA leader Michael Frohlich will step into the role By Audrey Kemp --> Chris Wade, WPP’s longtime communications and corporate affairs chief, is leaving the holding company after 13 years, a company spokesperson confirmed to ADWEEK.

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VideoWeek

JULY 3, 2025

Yesterday a group of over 100 advertising organisations sent a joint letter to the UK Government, calling for a nationwide ban on advertising by fossil fuel companies. The letter calls fossil fuel companies “ the cigarette companies of the 21st century,” arguing that the businesses deploy “ advertising and sponsorship to greenwash their image and sell products that are harmful to human health.” The move follows a petition launched in April by British TV presenter and natu

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Digiday

JULY 3, 2025

As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company has already held 18 live podcast recordings, with plans to double or triple its overall number of live podcast events by the end of the year.

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Advertising

More About Advertising

JULY 3, 2025

Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom’s John Wren on $21.67m. Publicis CEO Arthur Sadoun, surely the top performer on most measures, gets by on a modest $8.89m. Philippe Krakowsky at IPG is on 16.43m, about the average for an S&P 500 … The post Wren and Krakowsky top ad bosses pay league first appeared on More About Advertising.

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Digiday

JULY 3, 2025

This article was first published by Digiday sibling Modern Retail. In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight their content and earn a commission on sales of products in their tailored collections with no commis

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AdExchanger

JULY 3, 2025

The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to publishers on the basis of politics and ideology. The order is part of a wider effort by Republicans to dismantle what the FTC and members of Congress say is an ad industry conspiracy to demonetize […] The post The FTC’s OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues appeared first on AdExchanger.

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Exchange Wire

JULY 3, 2025

In today’s Digest, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers and the US Senate’s rejection of [.] The post Digest: Google Fined $314M; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

JULY 3, 2025

MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA – and how you can contribute first appeared on More About Advertising.

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Rob Campbell

JULY 3, 2025

So even though Trump has basically banned DE&I, I feel it is important that today – given its July 4 – is a day where I point out that while lots of Americans are going crazy celebrating their freedom from the Brits, it’s a day that is only relevant to part of America, not all. As if anyone needs reminding … Independence Day is a white American celebration, and given the way the current administration are behaving to anyone who is not white – regardless of their heri

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Seth Godin

JULY 3, 2025

A friend sorts his records in an interesting way: not by name or genre, but by which musicians are friends with each other. That means some shelves are very crowded, and I’m imagining a few notorious artists have plenty of room all to themselves. It’s possible that we sort the folks in our lives this way as well. The people who can be counted on, who are part of a larger circle, who are dynamic or interesting or selfish… lots of shelves, available to anyone willing to put in th

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More About Advertising

JULY 3, 2025

As the world grapples with Trump and his big (not so) beautiful bill in the US (seemingly designed to make the poor poorer and less healthy), Starmer and Reeves’ (not so comic) comedy act in the UK – not to mention Gaza and Ukraine – it’s enough to drive you to doing something you shouldn’t … The post Lovehoney sidesteps restrictions with a toothbrush first appeared on More About Advertising.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Seth Godin

JULY 3, 2025

As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days. This is Strategy is 90% off on the Kindle. $3! And This is Marketing is discounted as well. If you’ve read or listened to either one, here’s a new AI tool I just built as a free bonus.

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