Martech Series

JANUARY 12, 2023

For years, marketers have been stuck using archaic platforms that limit their ability to truly connect with their customers,” said Roger Barnette, CEO of MessageGears. “In Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement.

Marketing 101

Marketing Healthcare MarTech Audience 101

Martech Series

SEPTEMBER 9, 2022

a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states under the Spectrum brand of internet, TV, mobile and voice services. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI.

Communications 96

Communications Healthcare MarTech Conversion 96

Martech Series

SEPTEMBER 19, 2022

Expands opportunities for brands to connect in exciting and innovative ways. Brian has held top creative positions across several verticals from retail to finance to automotive to healthcare, working with brands like Hallmark, Ocean Spray, Mercedes-Benz and Invisalign.

Healthcare 75

Healthcare Finance Communications Agency 75

VideoWeek

AUGUST 12, 2022

Code found within the latest update to Google’s connected TV platform Google TV shows that the company is working towards launching free ad-supported streaming TV (FAST) channels on the platform. The Week in TV. FTC Signals Crackdown on Targeted Advertising. Nielsen Announces Expanded US Panel.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Revenues were boosted by YouTube’s continued growth on connected TVs, a major focus for the company in recent years.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

MNTN

JULY 21, 2022

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours of Connected TV (CTV) advertising data. CTV is effective and impactful for a variety of different industries, many of which are new to TV advertising.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Martech Series

FEBRUARY 22, 2023

Precision targeting With connected TV, you can pinpoint potential consumers with unprecedented accuracy. Measurement capabilities Gone are the days of guesswork when it comes to measuring the success of your traditional TV ads. This could range from traditional video ads to interactive overlays and more.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

VideoWeek

FEBRUARY 2, 2024

In this week’s Week in Review: Nielsen sues VideoAmp over a claimed patent violation, Publicis settles case over its involvement in US opioid crisis, and Canal+ makes a major TV bid in South Africa. billion bid to acquire Multichoice, the South African pay-TV business. Discovery as a currency option last year. Canal+ Mounts $1.7

Retail 52

Retail Media Cookies Agency 52

Digiday

NOVEMBER 17, 2022

Khoros earned a win for Best Social Analytics Platform based on how it enables global enterprise brands to create human connections with customers across multiple digital touchpoints. Best Connected TV/Streaming Video Management Platform. Lasso – Omnichannel Campaign Measurement for Healthcare. Best Attribution Tool.

A/B Testing 69

A/B Testing Ad Server Native Advertising Data Management Platform 69

Digiday

JANUARY 8, 2023

And Omnicom Media Group beefed up its retail media network business with an announced partnership with supermarket giant Albertsons that seeks to develop more advanced targeting and measurement of connected TV. Digiday senior media editor Tim Peterson took a long-tail look at how the TV upfront marketplace might mutate over time.

Agency 66

Agency Media Cookies Electronics 66

VideoWeek

FEBRUARY 23, 2024

This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 Walmart Ramps Up Ads Business with $2.3

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Martech

AUGUST 17, 2023

Other categories just outside the top 10 include Hotel, Restaurant, Government and Healthcare, according to SponsorUnited. Image: SponsorUnited. Construction and Industrial was the only category to add 100 deals last year. Premier League in the lead.

Healthcare 98

Healthcare Food Audience MarTech 98

InMobi

APRIL 26, 2022

This dramatic lifestyle change led to two major shifts in the behavior of Indian women: they felt an increased responsibility for the health and wellness of their families, and, owing to the increased time spent at home and the penetration of various OTT platforms, they moved from TV to on-demand video consumption and casual mobile gaming.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

VideoWeek

OCTOBER 1, 2022

Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. National linear TV revenues meanwhile are expected to be down by 3.3

Agency 52

Agency Media Non-Profit Retail 52

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best CRM Platform Act!

Viewability 67

Viewability Healthcare A/B Testing Food 67

Martech Series

JULY 6, 2022

Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the addition of industry visionary and seasoned operator Susan Vobejda to its Board of Directors. Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr.,

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Get MarTech! In your inbox. Subscribe Processing.

Marketing 96

Marketing Public Relations Healthcare eCommerce 96

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Get MarTech! In your inbox. Subscribe Processing.

Marketing 91

Marketing Public Relations Healthcare Finance 91

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Ad Monsters

MARCH 8, 2024

They share the hurdles they’ve jumped, the importance of connecting with other women in ad tech, and their aspirations for the future — not only for women but also for other marginalized groups who have been overlooked in the industry. Cathy Oh, Chief Marketing Officer, TV & Mobile Service Business, Samsung Electronics. “A

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Digiday

OCTOBER 12, 2022

On Tuesday, Microsoft CEO Satya Nadella joined Meta CEO Mark Zuckerberg on stage for part of the annual Meta Connect conference, where Meta unveiled its pricey new virtual reality headset — the $1,500 Quest Pro — and debuted other product announcements geared toward AR/VR and the metaverse. “If VR beyond advertising.

Social Advertising 67

Social Advertising Advertising Healthcare Education 67

Digiday

AUGUST 31, 2022

In a time when people (still) don’t meet in person all that often, merch is a way to create connection,” van der Boom added. “In many ways, it feels more meaningful to use swag this way instead of handing it out at a conference. What we’ve covered.

Media 65

Media Non-Profit Food Healthcare 65

VideoWeek

JUNE 24, 2022

The UK and Ireland are key strategic markets in the global rollout of Paramount+ given the broad distribution of our brands across the free-to-air and pay-TV landscape. OpenAP has teamed up with data cloud company Snowflake to develop OpenAP Data Hub, a new cross-platform and cross-publisher clean room for the TV industry.

Ad Tech 98

Ad Tech Agency Media Audience 98

Ad Beat

JANUARY 1, 2020

For example, Pond’s, a brand well-known for their healthcare and beauty products, partnered with InMobi to develop the “world’s first face detection augmented reality rich media mobile ad” that delivers a unique, immersive brand experience to customers. . Most people keep their smartphones handy throughout the day.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

APRIL 10, 2020

They’re also offering free 90-day access to its web conferencing tool, Adobe Connect, for both current subscribers and non-customers, through July 1. And, with their connections in the community, they might be able to help you land a new gig as well! Affinity Designer (software). Atlassian (software). Calendly (software).

Marketing 128

Marketing Education Non-Profit SEO 128

VideoWeek

NOVEMBER 10, 2023

The Week in TV ITV Returns to Revenue Growth Via Studios and Digital Ads British broadcaster ITV announced in a trading update this week that it returned to overall revenue growth in Q3, as growth in ITV Studios and the broadcaster’s digital ads business more than accounted for a year-on-year fall in linear TV ad revenues. percent YoY.

Video Ads 52

Video Ads Impressions Viewability Media 52

Martech

NOVEMBER 15, 2021

Marketing Evolution’s product platform is a closed-loop marketing performance system with three connected components: Data intake of asynchronous data into a normalized data store. It is marketed to technology, finance, healthcare and manufacturing organization. Product overview. Target customers. Salesforce Datorama.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Digiday

SEPTEMBER 22, 2022

The era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. According to research from healthcare ad tech firm DeepIntent, 64% of CTV viewers prefer to watch ads rather than pay more for content.

Advertising 59

Advertising A/B Testing Audience Healthcare 59

Single Grain

MARCH 16, 2021

Overall, Phone.com is best suited for healthcare businesses thanks to its HIPAA compliance as well as entrepreneurs that simply want a phone service to appear more professional. It’s a one-stop shop for everything you need for both internal communications with your team and external communications with your customers and partners.

Communications 98

Communications Healthcare eCommerce Marketing 98

Single Grain

AUGUST 8, 2023

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

OpenX

FEBRUARY 1, 2022

Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management. Our partnership with OpenX is a great example of this, where we connect our offering based on hashed PII which ensures a more accurate and persistent match. .

Cookies 52

Cookies ROI Healthcare Finance 52

Single Grain

JUNE 5, 2023

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Live Your Message ) Connected TV (CTV) ad spend increased to $50 billion in 2022. Work With Us General Online Advertising Statistics There are 4.95 billion internet users. from 2020 to 2027. of global advertising efforts. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 30, 2022

They perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads. billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. They follow an intelligent ad strategy based on your business goals. Top Clients: Amazon.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 31, 2019

In the last 5 years, TV/console gamers have dropped from 30% to 26%, while in that same time mobile gamers have increased from 24% to 34%: 72.3% Doctor Who is a British science-fiction TV show that's been on the BBC since 1963. Consider these facts : There are more than 2.5 billion video gamers worldwide. of mobile users in the U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JULY 21, 2020

For example, if you use HubSpot and wish to connect Salesforce to it, it's quite simple. The service includes free one- or two-day delivery (based on delivery location), streaming ad-free music, movies and TV shows, and other benefits. History: Jeff Bezos founded Amazon in 1994, and Amazon Prime was launched in 2005 in the U.S.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. This immersive experience can range from virtual stores to interactive product demonstrations, providing a unique and engaging way for customers to connect with the brand.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126