Digiday

SEPTEMBER 12, 2023

To expand reach, the campaign also featured 20 macro and micro-influencers in target audience categories (immunocompromised individuals, healthcare providers and caregivers). billion earned, social and paid impressions, while awareness of monoclonal antibodies increased by 38%. billion impressions.

Healthcare 84

Healthcare Impressions Audience Conversion 84

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Media 65

Media Machine Learning Healthcare Impressions 65

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Now, there's a growing focus on omnichannel, and that’s true for both healthcare provider (HCP) and patient targeting. Personalized medicine. Artificial intelligence.

Pharmaceuticals 70

Pharmaceuticals Healthcare Marketing ROI 70

Martech Series

JULY 18, 2022

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. BurstIQ’s capability is impressive. Partnering with Sober Peer really supports our mission to make the world a healthier place.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech Series

SEPTEMBER 20, 2022

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech Series

JANUARY 11, 2023

Verse , the cutting-edge platform that empowers businesses to connect with their customers and prospects in a more natural and personalized way, has been awarded an impressive seven badges from G2 Crowd for Winter 2023. Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

AUGUST 25, 2022

It’s the next chapter in an impressive growth story, and I look forward to helping tell it.”. His experience in healthcare IT parallels that of the financial industry, driven by heavy compliance and regulation. Ncontracts was recently named to the Inc. Adding Shawn was a natural decision.

Marketing 78

Marketing Healthcare Impressions MarTech 78

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. “I “With this experienced leadership team in place, Neat will continue to drive the market forward and deliver phenomenal outcomes for our business and customers.”.

Healthcare 73

Healthcare Impressions MarTech Marketing 73

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. healthcare providers) Transcendent : Creating a positive ripple effect (e.g., We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

MarTech 113

MarTech Healthcare Retargeting Audience 113

Martech Series

OCTOBER 25, 2022

What surprised me was that the platform is feature rich, but also robust – not a common combination in this space.” – chief product officer in the healthcare & biotech industry “ Cognigy is overall one of the best solutions if not the best on the market. .” – software architect in the retail industry. The use of Cognigy.AI

Conversion 68

Conversion Healthcare MarTech Cookies 68

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Martech Series

JULY 26, 2022

The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company created an interactive networking experience that left participants with a lasting impression and featured a mixologist and pre-mailed cocktail kit for participants to follow along at home.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. The most common application is in branding and first click-through impressions. There I was exposed to magnetic resonance imaging (MRI).

Healthcare 98

Healthcare MarTech Education Impressions 98

Martech Series

NOVEMBER 21, 2022

Diffblue’s software helps leading financial services, healthcare and technology companies around the world accelerate their application modernization projects, reduce failures in production, and empowers developers to focus on what they do best – write great code.”. “We

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. The investment in the award-winning ETH Zurich spin-off, bringing total funding to date to $14.8

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. A reliable, long-term benchmark for retail marketers to measure their performance against, the research shares overall performance benchmarks by retail vertical and average order value (AOV), as well as baseline benchmarks (e.g.,

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

Digiday

OCTOBER 4, 2022

Best Cookieless Identification Technology 4D Context Outcomes Engine, a division of Silverbullet Group Audigent’s Cookieless Hadron ID Delivers an Addressable Impression Rate of 81% for Advertisers Comscore Fundamental Media and Alphix Solutions ID5 Identity Cloud Merkury Powered by Merkle. Best CRM Platform Act!

Viewability 66

Viewability Healthcare A/B Testing Food 66

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. Hotels and hospitality.

Marketing 98

Marketing Communications Healthcare Finance 98

MNTN

JULY 21, 2022

Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Ad Wisey

JUNE 27, 2022

Young tech-savvy generations add to the struggle as they are hard to impress with online ads. . “To date, there are 5 million e-commerce SMBs with high potential struggling with promotion and who are unable to afford agencies – which, in addition to high price tags, often fail to deliver results. The post Adwisely announces $1.5M

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression.

Real Estate 96

Real Estate Retail Impressions Healthcare 96

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing 94

Marketing Public Relations Healthcare eCommerce 94

Advertising to Baby Boomers

MARCH 15, 2017

year-on-year … … Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has removed its Fitness Band on its online store … and crucially no longer provides the Band developer kits. And if you read to the end, they’re still optimistic.

Healthcare 40

Healthcare Impressions Agency Media 40

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing 89

Marketing Public Relations Healthcare Finance 89

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). If there ever were a golden word in marketing, it’d be evolution.

AutoMobile 140

AutoMobile Marketing Healthcare Manufacturing 140

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Martech

NOVEMBER 29, 2021

’ That was the ask from the healthcare community: ‘We really need to train our employees on the social determinants of health and what that looks like when we’re working with our patients, understanding them as individuals rather than the global demographic they come from.'”

Healthcare 105

Healthcare Finance Entertainment Impressions 105

Digiday

AUGUST 31, 2022

I reached out to media companies (BuzzFeed, Dotdash Meredith, Vice Media Group, Vox Media, Time and Essence) to ask what the role of merch is in their return to in-person events – especially as, from my memory, some of these publishers used to give out impressive swag pre-pandemic.

Media 64

Media Non-Profit Food Healthcare 64

VideoWeek

APRIL 26, 2024

The integration brings Onetag DealCurate into Multilocal’s offering, using impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain. Musk implied on X that he hadn’t been impressed with the ads run by Tesla’s team. But Tesla looks set to end its experimentation with ads.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

FEBRUARY 3, 2023

The use of video technology is widespread throughout horizontal company operations like sales, HR, and product development, as well as across vertical industries like the legal, educational, and healthcare sectors. This is an ongoing issue. Building on a home office or studio is still in progress.

Communications 73

Communications Healthcare Manufacturing Marketing 73

AdvertiseMint

DECEMBER 7, 2023

They remove the cold distance once common online with healthcare sites. Helpful demos make an impression! You can get past patients to tell in everyday language how your services brought back flexibility and eased their muscle knots. Other short videos inform and inspire. Such videos make calls happen more than any road sign could.

Marketing 52

Marketing Education SEO Media 52

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Clearcode

APRIL 7, 2022

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. Different organizations have to create different levels of security in order to uphold privacy.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

JUNE 16, 2021

According to the network, MegaPush members can take advantage of more than 5 billion impressions, 450 real unique subscribers, and 35 million clicks daily, making it one of the most comprehensive platforms available to affiliates around the world.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52