Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 95

MarTech ROI GDPR Communications 95

Martech Series

SEPTEMBER 23, 2022

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. CDP use cases they can use to inspire their teams.

MarTech 91

MarTech eCommerce Media Marketing 91

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

Advertising 99

Advertising eCommerce ROI Audience 99

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 25 th July to 29 th July 2022. MarTech QnA with the Expert. – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 109

Marketing eCommerce ROI Communications 109

Martech Series

NOVEMBER 15, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. In addition, expanding the partner ecosystem around eCommerce has been a priority goal for ZineOne. The post ZineOne Partners with HCL Software to Drive Conversions for Anonymous Visitors appeared first on MarTech Series.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. ” Marketing Technology News: Gadget Enables Developers to Quickly Build and Scale Ecommerce Apps That Connect to Shopify’s 1.7…. .

Marketing 83

Marketing ROI eCommerce MarTech 83

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI eCommerce Fashion 95

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. Get MarTech! Digital media and advertising. Retail media networks. In your inbox.

Retail 98

Retail Media eCommerce ROI 98

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech

NOVEMBER 29, 2022

Provides an additional ecommerce channel (34%). Ability to deliver ROI/business objectives is unclear (32%). The MarTech flash survey taken last spring found that a quarter of marketers were planning a metaverse activation within a year, which seems to be confirmed by what this IAB report finds. Get MarTech! Too nascent.

Brand Awareness 107

Brand Awareness Marketing eCommerce ROI 107

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Get MarTech! Must-have email automations in focus 1.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. For further ease of use, Klaviyo’s software also integrates with leading ecommerce platforms such as Magento, BigCommerce, Stripe, and WooCommerce and over 220 apps that merchants want to connect with through Klaviyo.

eCommerce 92

eCommerce ROI MarTech Marketing 92

Martech

APRIL 10, 2024

By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” The post SAP Emarsys launches AI Product Finder appeared first on MarTech. CEO Joanna Milliken Fuel for your marketing strategy.

ROI 102

ROI Retail MarTech Marketing 102

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

JANUARY 2, 2023

Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 106

CPC ROI Click Through Rate eCommerce 106

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Get MarTech! Estimated reading time: 7 minutes.

Marketing 114

Marketing eCommerce Retail MarTech 114

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Get MarTech! The post 15 cutting-edge tools every B2B marketer should know appeared first on MarTech. And so many choices out there.

Marketing 88

Marketing eCommerce Pop-Up Communications 88

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. How does the platform integrate with other martech platforms (i.e., What reporting do you provide that demonstrates the ROI from our efforts?

Conversion 98

Conversion ROI Conversion Rate MarTech 98

Martech Series

NOVEMBER 21, 2022

Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 14 th November to 18 th November. MarTech QnA with the Expert. MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth. Read More !

Marketing 97

Marketing Finance Retail MarTech 97

Martech Series

JULY 20, 2022

As Head of Commerce, Brown will oversee Tinuiti’s already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.

Retail 93

Retail Media eCommerce Affiliates 93

Martech

NOVEMBER 21, 2023

More targeted, customized top-of-funnel approach in campaigns Use different messaging for those who have already converted versus those who have started the process but have yet to convert (like shopping cart abandonment in an ecommerce use case). Dig deeper: The success elements of marketing-driven growth Get MarTech! In your inbox.

Conversion 108

Conversion Marketing Communications Retargeting 108

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. How do we use data for relevant messaging?

A/B Testing 119

A/B Testing MarTech Conversion eCommerce 119

Martech Series

SEPTEMBER 14, 2022

He’ll be in the field working closely with prospects and customers in the fintech, online gaming, travel, ecommerce, and the public sector to protect consumer online accounts. Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac.

eCommerce 61

eCommerce MarTech ROI Impressions 61

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Martech Series

NOVEMBER 29, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives. The post How WebOps Matters to Marketing Success appeared first on MarTech Series.

Marketing 100

Marketing eCommerce ROI Audience 100

Martech Series

AUGUST 3, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. “The Momentum Commerce Amazon Search Trends Tool, and our decision to give this technology to the market for free, is just one step further in our mission to become the most respected consultancy in data-driven eCommerce sales and marketing.”

Retail 91

Retail eCommerce MarTech ROI 91

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack.

Retail 137

Retail eCommerce ROI Machine Learning 137

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments. What’s next for performance marketing.

Affiliates 98

Affiliates Marketing CPA ROI 98

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! GetResponse GetResponse provides email marketing automation combined with eCommerce features. Drip Drip offers eCommerce-focused marketing automation. Price starts at $15.83

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52