eCommerce Impressions MarTech ROI 
Martech Series
JANUARY 17, 2023
Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes. .”
Martech Series
JANUARY 8, 2023
and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.
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Martech
SEPTEMBER 27, 2023
Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.
Martech
NOVEMBER 11, 2022
We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Get MarTech! Estimated reading time: 7 minutes.
Martech Series
SEPTEMBER 14, 2022
“I first met John several years ago, and his well-rounded security experience impressed me, but even more important to me was his passion for solving the customer’s pain in this space,” said Kevin Gosschalk, founder and CEO, Arkose Labs.
Martech
JUNE 29, 2022
It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Domain spoofing imitates a premium website (e.g.,
Martech
FEBRUARY 3, 2023
The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. Get MarTech! In your inbox.
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