Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Marketing 135

Marketing ROI Machine Learning Education 135

Martech

MARCH 7, 2024

Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. Marketers are drilling into ROI, contract terms, spend and functionality. Get MarTech! CHEQ is the vendor I didn’t know I needed.

Impressions 90

Impressions MarTech ROI Entertainment 90

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Provide details about timelines and existing martech systems you have deployed.

ROI 104

ROI Conversion Rate MarTech Impressions 104

Martech

AUGUST 15, 2023

By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.” Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 77

Impressions ROI MarTech Audience 77

Martech Series

JULY 7, 2022

The Siteimprove team is thrilled to welcome Dr. Williams to the Board of Directors, with her impressive background of developing diverse and inclusive cultures and leadership accountability across global enterprise organizations,” said Shane Paladin, CEO of Siteimprove.

ROI 98

ROI Impressions MarTech Conversion 98

Martech Series

JANUARY 17, 2023

.” Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8. Here are some of its planning and activation capabilities: Normalizes relationship between historical MMM ROI, client sales data, and retailer-reported campaign performance data (ROAS) to predict quarterly true ROI.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

NOVEMBER 4, 2022

” Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. The post Magellan AI Verified as a Third-Party Attribution Partner by Spreaker from iHeart appeared first on MarTech Series. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

ROI 74

ROI Conversion MarTech Impressions 74

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI.

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Take our brief 2023 MarTech Replacement Survey Engagement and conversions.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Martech Series

JANUARY 5, 2023

She excels in transforming marketing operations to drive cost-savings and omni-channel optimization to drive ROI. Impressive Financial Services Marketing Experience. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

JUNE 28, 2022

Advertisers can use Adstanding’s platform to access a network of 250,000 digital screens across 30 different environments and generate as many as 42 billion impressions each month. Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick.

Media 91

Media Marketing ROI MarTech 91

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! The stages are as follows: Brand recognition.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Martech Series

AUGUST 4, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. ” Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. Educating the market and presenting a simple, easy-to-use solution such as RAEK is a massive asset.”

ROI 84

ROI Cookies MarTech Education 84

Martech Series

FEBRUARY 2, 2023

I’m constantly impressed by our team’s incredible work ethic, attitude, and ability to continuously drive exceptional customer engagements that help B2B marketers accelerate the buyer’s journey at every stage.

ROI 84

ROI MarTech Impressions Marketing 84

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Prior to Phrase Orchestrator, building efficient localization workflows was a cumbersome and resource-heavy process, involving many stakeholders, manual coordination, and teams of developers or third-party agencies.

ROI 85

ROI MarTech Impressions Communications 85

Martech Series

SEPTEMBER 20, 2022

Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. We have been incredibly impressed by the work that MediaKits has done in such a short amount of time, and this acquisition takes us another step further in our mission to revolutionize technology for the creator economy.”. “The

ROI 83

ROI Impressions MarTech Agency 83

Martech Series

OCTOBER 13, 2022

Leveraging a national footprint of household-level data from smart TVs, ACR and CTV ad impressions, InnovidXP generates cross-platform measurement that will provide a deduplicated view of audiences on FOX’s networks and Tubi platform. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Audience 75

Audience ROI Entertainment MarTech 75

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Domain spoofing imitates a premium website (e.g.,

Affiliates 96

Affiliates Marketing CPA ROI 96

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Martech

MARCH 20, 2024

However, the ROI can be enormous. An eye-catching logo and memorable tagline are important, but they’re only part of the brand/rebrand strategy for creating a favorable impression in your customers’ minds. Dig deeper: Reimagining a brand website Get MarTech! Rebranding is a major strategic undertaking for any organization.

ROI 101

ROI Agency Education MarTech 101

Martech Series

AUGUST 12, 2022

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Get MarTech! It’s also immensely popular, reaching 204.1

Viewability 76

Viewability Conversion Rate Impressions Conversion 76

Martech

AUGUST 13, 2021

CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020. Ultimately, advertising is an ROI game and it’s not surprising that we continue to see a consistent reliance on the 30-second, tried and true ad length.”. Desktop and mobile app ads are neck-and-neck at 22% and 23%, respectively.

Impressions 132

Impressions Video Ads ROI Conversion 132

Martech Series

AUGUST 5, 2022

Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. I’m incredibly lucky to have the best team behind me, who is laser-focused on our mission: To provide marketers of leading consumer brands the most powerful, ROI-driven direct marketing solutions.”

Manufacturing 74

Manufacturing CPA ROI Impressions 74

Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

OCTOBER 13, 2022

Significantly, AdTheorent only delivers an impression when AdTheorent’s predictive models indicate a higher probability that an ad opportunity will both be served within the customized target audience and lead to completion of an advertiser-specified campaign action (i.e., prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

SEPTEMBER 27, 2023

This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items. Therefore, this discount will quickly reduce advertising costs and enhance your ROI. Automated bidding: Optimize your bidding strategies to maximize ROI.

CPC 104

CPC ROI Click Through Rate eCommerce 104

Martech Series

AUGUST 25, 2022

Cordial’s platform grew at an impressive: 51% year-over-year in email. One of these global brands, Orveon (a collective of iconic cosmetic brands including Laura Mercier, bareMinerals, and BUXOM) joins Cordial’s existing roster of industry-leading clients using Cordial to witness 250x ROI. 434% year-over-year in SMS.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran?

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Get MarTech! CPGs and third-party audiences.

ROI 87

ROI Control Group Audience Cookies 87

Automatad Inc.

NOVEMBER 23, 2023

They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

JULY 28, 2022

Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. The Zeta Marketing Platform, with a CDP at its core, is perfectly positioned to help our customers deliver personalized experiences at scale for consumers and higher ROI from their marketing investment.

MarTech 79

MarTech ROI Impressions Marketing 79

Martech Series

SEPTEMBER 14, 2022

“I first met John several years ago, and his well-rounded security experience impressed me, but even more important to me was his passion for solving the customer’s pain in this space,” said Kevin Gosschalk, founder and CEO, Arkose Labs.

eCommerce 61

eCommerce MarTech ROI Impressions 61