Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation. Get MarTech! In your inbox.

MarTech 100

MarTech Healthcare Impressions Agency 100

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 107

MarTech Fashion Retail Communications 107

Chief Martech

APRIL 26, 2022

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! Indeed, the martech industry sees a tremendous amount of M&A activity. ” Perhaps.

MarTech 108

MarTech Impressions Marketing 108

Martech

MAY 13, 2022

Granted, one can certainly argue that most – if not all – professions are mainly about relationships, but I can certainly speak to martech. For instance, I’ve written about the value of change management and project management methodologies to martech practitioners. Take the 2022 MarTech Replacement Survey today! Let us know!

MarTech 96

MarTech Impressions Marketing 96

Martech Series

AUGUST 16, 2022

Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. 5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. The post First Orion Featured on 2022 Inc.

Impressions 91

Impressions Communications MarTech Marketing 91

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. weren’t important too.

MarTech 110

MarTech Marketing ROI SEO 110

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 132

MarTech Pop-Up Marketing Impressions 132

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Chief Martech

JULY 7, 2023

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

MarTech 91

MarTech Pop-Up Impressions Marketing 91

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 97

MarTech ROI Impressions Communications 97

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. It’s been impressive to see how much they’ve advanced over the past couple of years.

MarTech 117

MarTech Manufacturing Finance eCommerce 117

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Based on two decades of helping large enterprises select the right martech platforms, I believe martech customers should overcome any reticence and arm themselves with a methodical approach.

MarTech 110

MarTech Conversion Impressions Agency 110

Martech

MARCH 8, 2024

This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Women in SEO In other area of marketing, like martech for instance, it’s more difficult to get a clear view of how women are faring. Dig deeper: The war on DEI is hitting marketing and hurting business Get MarTech!

SEO 110

SEO Marketing MarTech Agency 110

Martech

MARCH 7, 2024

Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Impressions 89

Impressions MarTech ROI Entertainment 89

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you.

Viewability 103

Viewability Impressions Cookies MarTech 103

Martech

FEBRUARY 8, 2024

The guidelines consitute a substantial discussion of metrics, including: Impressions. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! Viewability. Performance.

Viewability 97

Viewability MarTech Impressions Advertising 97

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. The post Meta advertisers: Glitchy automated system pushing sales down and costs up appeared first on MarTech. Why we care.

Advertising 97

Advertising Impressions Media MarTech 97

Martech

NOVEMBER 1, 2023

You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference. 14-15 appeared first on MarTech. Don’t miss this chance to join leading digital innovators—along with your peers to gather, learn and share together.

Impressions 100

Impressions MarTech 100

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression. Get MarTech! The post ANA study finds 25% of programmatic ad dollars are wasted appeared first on MarTech. In your inbox.

Demand Side Platform 91

Demand Side Platform Viewability Impressions Ad Tech 91

Martech

AUGUST 15, 2023

“We’re creating a new measure of value based on highly accurate content viewing metrics along with demographic attributes allowing us to present exposure value in terms of impressions, which is critical as the viewership continues to grow while fragmenting,” said Jay Prasad, CEO at Relo Metrics, in a release. Get MarTech!

Impressions 76

Impressions ROI MarTech Audience 76

Martech Series

OCTOBER 13, 2022

Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure advertising impressions and quantify unique reach. Minute-grain impression data are maintained in a BigQuery data warehouse.

Marketing 77

Marketing Impressions GDPR MarTech 77

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

FEBRUARY 8, 2024

Clinch’s platform is certified for serving direct and programmatic campaigns to omnichannel adtech platforms and publishers, including: The Trade Desk DV360 Yahoo Xandr Adswizz Videoamp iHeartMedia Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you? GenAI audio production. “We

Video Ads 108

Video Ads MarTech Audience Impressions 108

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. If marketers can achieve more viewable impressions – and also more engagement from those impressions – they may even be able to reduce their ad spend over time.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 97

MarTech Healthcare Retargeting Audience 97

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Take our brief 2023 MarTech Replacement Survey Engagement and conversions.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Martech Series

NOVEMBER 23, 2022

These solutions help improve the guest experience and leave a lasting brand impression on customers. According to Linda Rosanio, VSBLTY cofounder and CCO, the company’s technology measures media impressions directly at the point of sale and validates them to deliver impactful customer experiences.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

NOVEMBER 22, 2022

Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. I’m impressed by the trajectory of the company so far and looking forward to leading the marketing function through our next phase of growth.”. “As Marketing Technology News: How To Build an Audio Visual Set Up for Your Webinar.

Marketing 88

Marketing Communications Impressions Ad Tech 88

Martech

SEPTEMBER 7, 2022

The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. Get MarTech! The post Updates finalized for IAB intrinsic in-game ad measurement guidelines appeared first on MarTech.

Viewability 115

Viewability Impressions MarTech Advertising 115

Martech Series

MARCH 2, 2023

The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 seconds, the study showed total emissions fell on average by 63%, while the average Attention Time per impression grew by nearly 40%. tons of carbon into the atmosphere, 35% more than what the average person emits in a year.

Impressions 81

Impressions MarTech Advertising Media 81