Impressions Machine Learning MarTech ROI 
Martech
MAY 10, 2024
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.
Martech Series
MARCH 2, 2023
Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 6, 2023
Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.
Martech Series
OCTOBER 13, 2022
that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. Performance Focused.
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.
Martech Series
NOVEMBER 8, 2022
Marketing Technology News: MarTech Interview with Ray Zhou, co-founder and co-CEO at Affinity. ” Unlike any other security management platform available today, Veriti takes a holistic approach to both the security infrastructure and the IT organization to maximize security and the ROI of every deployed solution.
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran?
Expert insights. Personalized for you.
110 
Let's personalize your content