Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI GDPR Communications 98

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Advertising 110

Advertising eCommerce ROI Audience 110

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments. What’s next for performance marketing.

Affiliates 102

Affiliates Marketing CPA ROI 102

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. A CDP is fueled by data from sources such as mobile apps, web services, CRMs, ecommerce shops, CSV files and API integrations. To cut down the time it takes to reach your customers on the channels they prefer and greatly increase your ROI. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145