Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Email performance in the U.K. Positive trends for email performance.

Click Through Rate 94

Click Through Rate Marketing ROI GDPR 94

Martech

DECEMBER 13, 2021

Are we in compliance with CCPA, GDPR and other data privacy regulations? Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? But can your various martech and ad tech systems “talk” to each other? appeared first on MarTech. Click here to download!

GDPR 103

GDPR MarTech ROI Ad Tech 103

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Martech

NOVEMBER 15, 2021

We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. What’s more, giving consumers control can help improve ROI as well.

Cookies 97

Cookies GDPR MarTech ROI 97

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. Dig deeper: More details on Privacy Sandbox for Android Get MarTech! In your inbox.

Cookies 105

Cookies Advertising GDPR MarTech 105

Martech

DECEMBER 22, 2022

That kind of data has been collected under regulations like the California Consumer Protection Act (CCPA) or the General Data Protection Regulation (GDPR) of the European Union. Develop a strategy for ROI . Dig deeper: How to improve marketing ROI with clean data. Get MarTech! What do you do next? In your inbox.

ROI 112

ROI GDPR Marketing MarTech 112

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. We drive consistent 30% efficiency gains in targeting and 20% ROI improvements. 40+ direct to publisher cookieless integrations and the first identity integrations with leading marketing cloud CDP solutions.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Attribution tools also help marketers understand which activities are driving the most ROI. sales, revenue and leads), they also deliver a higher ROI. What’s next for performance marketing.

Affiliates 98

Affiliates Marketing CPA ROI 98

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. You can still get the data you need to measure, optimize and even predict marketing ROI without them. Take action now.

Cookies 94

Cookies First-Party Cookies Conversion Impressions 94

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Data onboarding.

Cookies 113

Cookies GDPR Mobile Ads Ad Tech 113

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Martech ecosystem integration. appeared first on MarTech. Click here to download!

Machine Learning 100

Machine Learning Marketing Conversion SEO 100

Digiday

FEBRUARY 28, 2023

Separate marketer sources, all of whom requested anonymity given their employers’ PR policies, noted how privacy requirements such as GDPR meant their legal teams are mandating a more buttoned-up approach which, oftentimes, requires such direct integrations between platforms.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. The post How to align your tech stack with your organization appeared first on MarTech.

ROI 91

ROI GDPR Healthcare Communications 91

Martech

JUNE 13, 2022

Legislation like GDPR continue to create more obstacles towards the transparency and tracking required for attribution to succeed. Investing in optimization is essential, delivers an immediate ROI, and can often quell any need or appetite for full-scale attribution. Seasonality and trends.

Marketing 109

Marketing GDPR ROI Cookies 109

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Get MarTech! appeared first on MarTech. In your inbox.

Marketing 23

Marketing ROI Cookies Conversion Rate 23

Martech

OCTOBER 12, 2021

“Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. On the marketers’ side, building that trust with customers can also grow value and ROI. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report.

Marketing 114

Marketing GDPR CPA ROI 114

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. These two vital tools are often inter-connected, which is why many of the biggest names in the martech space, including Adobe, Oracle, Salesforce and HubSpot, offer both tools.

Marketing 95

Marketing Communications MarTech ROI 95

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA.

ROI 117

ROI Machine Learning Conversion Rate GDPR 117

Martech

JUNE 20, 2023

Additionally, common connectors for email platforms and other martech may provide the client with datasets it hadn’t previously stored. Dig deeper: Where should a CDP fit in your martech stack? This creates process issues for things like GDPR- and CCPA-related requests. Get MarTech! appeared first on MarTech.

Machine Learning 99

Machine Learning MarTech GDPR Audience 99

Martech

MARCH 22, 2022

Different studies have estimated email’s ROI from $35 to $42 for every dollar spent – most recently, Litmus calculated that ROI at $36. 1 for ROI over search, social media, mobile, direct, print and broadcast. Marketers must understand what laws like CAN-SPAM, CASL and GDPR require and how their operations must comply.

Marketing 119

Marketing Communications ROI Audience 119

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Click here to download!

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

JULY 13, 2023

Ad Agencies For large brands and ad agencies, creating their own ad exchange can offer many benefits — from boosting ROI to improving campaign results to cutting costs. The post How To Design and Build an SSP and an Ad Exchange appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Source: Blueconic, MarTech Conference.

Marketing 115

Marketing Machine Learning Audience MarTech 115

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. To cut down the time it takes to reach your customers on the channels they prefer and greatly increase your ROI. The post 8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing appeared first on Clearcode | Custom AdTech and MarTech Development.

Advertising 52

Advertising Retargeting Marketing Communications 52

Martech

MARCH 4, 2022

Marketers today must be able to use digital transformation tools to generate data-based buyer personas and target audiences with the highest expected ROI. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Higher marketing ROI. appeared first on MarTech.

Marketing 103

Marketing ROI Audience GDPR 103

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145