Martech

MARCH 15, 2022

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. This speed cannot be achieved manually.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 93

Cookies First-Party Cookies Conversion Impressions 93

Martech

OCTOBER 12, 2021

“Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. On the marketers’ side, building that trust with customers can also grow value and ROI. Then there was a technology swing as well,” she added. Privacy as a competitive advantage. Click here to download!

Marketing 119

Marketing GDPR CPA ROI 119

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72