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Why we care about performance marketing

Martech

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you. Who uses or works with performance marketing tools?

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Why marketers need to build customer trust

Martech

“Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. On the marketers’ side, building that trust with customers can also grow value and ROI. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report.

Marketing 119
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145