First-Party Cookies GDPR MarTech ROI 
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.
Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice. But don’t wait for the last gasp of third-party cookies. Take action now.
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