Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 127

Conversion Conversion Rate Marketing Audience 127

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Now is the Time to Adopt.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. What Is Email List Scrubbing? . Fewer email bounces.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. When you have that mindset, you start having better conversations and more creative ideas.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 120

Marketing eCommerce ROI Communications 120

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 25 th July to 29 th July 2022. MarTech QnA with the Expert. – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI eCommerce Fashion 95

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech Series

JANUARY 2, 2023

Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. And so many choices out there.

Marketing 94

Marketing eCommerce Pop-Up Communications 94

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 110

CPC ROI Click Through Rate eCommerce 110

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing.

A/B Testing 121

A/B Testing MarTech Conversion eCommerce 121

Martech Series

NOVEMBER 21, 2022

Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 14 th November to 18 th November. MarTech QnA with the Expert. MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth. Read More !

Marketing 97

Marketing Finance Retail MarTech 97

Martech Series

JULY 20, 2022

As Head of Commerce, Brown will oversee Tinuiti’s already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

NOVEMBER 29, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives. The post How WebOps Matters to Marketing Success appeared first on MarTech Series.

Marketing 100

Marketing eCommerce ROI Audience 100

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

AdvertiseMint

JANUARY 21, 2024

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. Other martech tools – Forms, chat, analytics. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! Drip Drip offers eCommerce-focused marketing automation. Price starts at $15.83

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.

Affiliates 101

Affiliates Marketing CPA ROI 101

Martech Series

JULY 15, 2022

, the largest alcohol retailer in the US, personalized experiences across their website, email, and SMS campaigns, they generated $125 million in new sales revenue, increased ecommerce sales by 5.3 Brands who approach personalization in this way are able to deliver experiences that are scalable and improve their marketing ROI.

ROI 92

ROI eCommerce Marketing MarTech 92

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Algolia’s dynamic re-ranking functionality measured a 10% increase in conversions.

ROI 80

ROI Retail eCommerce MarTech 80

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Personalization is key! Synchronous messaging (i.e.

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. How to calculate it Take the number of conversions and divide it by the number of emails delivered ( Note : Not the total number of emails sent). What to know How you calculate conversion rate matters.

Conversion Rate 117

Conversion Rate ROI Conversion Marketing 117

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

JANUARY 2, 2024

As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech!

Marketing 134

Marketing Communications MarTech eCommerce 134

Martech

FEBRUARY 9, 2023

The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. Leverage the brand equity gained during the Super Bowl to your benefit in the weeks that follow to re-engage consumers and drive conversions.” Get MarTech!

Brand Awareness 93

Brand Awareness Pop-Up Retargeting Affiliates 93

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. We have proven our ROI time and time again, which is why we continue to invest in it. Get MarTech! The post Optimizely: A unified workflow for marketers appeared first on MarTech. In your inbox.

Marketing 114

Marketing Machine Learning Conversion Rate eCommerce 114

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “We have proven our ROI time and time again, which is why we continue to invest in it. ” Get MarTech! ” The post Optimizely: A unified workflow for marketers appeared first on MarTech.

Marketing 128

Marketing Machine Learning Conversion Rate eCommerce 128

Martech

FEBRUARY 1, 2022

For example, Web analytics helped marketers gather data about user behavior and the conversion funnel, with more sophisticated optimization systems allowing for A/B and multivariate testing. Explore top digital experience management platforms in the first edition of this MarTech Intelligence Report. Click here to download!

ROI 98

ROI MarTech Machine Learning Marketing 98

Martech Series

OCTOBER 7, 2022

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement. Conversational AI is transforming businesses across industries.

Conversion 81

Conversion Healthcare ROI Communications 81

Martech

MARCH 2, 2023

Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. And on the other side of the action, the Videobomb platform generates analytics so marketers can measure conversion rates and ROI. Our platform is focused on engagement and ROI – not just entertainment.”

ROI 107

ROI Conversion Rate eCommerce Food 107

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145