Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 108

Conversion Marketing Communications Retargeting 108

Martech Series

FEBRUARY 9, 2023

These findings are part of Omnisend’s Email, SMS, and push marketing statistics for ecommerce in 2023 report. A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5%

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments. D2C brands today are navigating an increasingly competitive ecommerce environment.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys…. Mullen, Chief Marketing Officer at Interactions.

Conversion 76

Conversion eCommerce Marketing Retail 76

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Get MarTech! In your inbox.

Conversion 98

Conversion ROI Conversion Rate MarTech 98

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It enables conversational discovery of reports and dashboards and provides content recommendations based on knowledge of all BI across an organization. Get MarTech!

MarTech 106

MarTech eCommerce Conversion Media 106

Martech Series

JUNE 21, 2022

Global-e and Pitney Bowes will also form a cross-border partnership to offer additional services to ecommerce brands. In addition, the companies will begin a strategic partnership and commercial relationship whereby Pitney Bowes will provide cross-border ecommerce logistics services to Global-e and its clients.

eCommerce 88

eCommerce Retail Shipping MarTech 88

Martech Series

AUGUST 17, 2022

With Searchspring Personalized Email Recommendations, merchants can drive a more engaging shopper experience throughout the full customer lifecycle, increasing overall conversions. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. A customer’s purchase journey is not one size fits all”.

eCommerce 95

eCommerce Marketing Conversion MarTech 95

Martech Series

SEPTEMBER 29, 2022

Experienced ecommerce marketing leader Courtney Austermehle joins Constructor as the company expands team and customer growth to arm retailers with AI-powered digital merchandising tools. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Constructor’s technology is unlike anything on the market.

eCommerce 84

eCommerce Retail Conversion Rate MarTech 84

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 125

Conversion Conversion Rate Marketing Audience 125

Martech Series

JANUARY 24, 2023

The report includes valuable information for ecommerce leaders regarding site navigation features, shopper behavior around recommendations, and devices used to browse and buy. The search bar is a key driver for conversions and brand affinity. regarding their online shopping habits.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Get MarTech! The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Conversion 85

Conversion Electronics Retail MarTech 85

Martech Series

JULY 13, 2022

Nextech AR Solutions Corp, a Metaverse company and leading provider of augmented reality experience technologies and services, has contracted to supply 3D models to the world’s largest Prime eCommerce marketplace. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

eCommerce 84

eCommerce Media MarTech Conversion 84

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

DECEMBER 13, 2022

Flipboard , the world’s first social magazine, introduces a new set of features aimed at fostering conversation around the content people share on its platform. This marks a shift in emphasis towards community and conversations around shared interests on Flipboard. Pilot with Conversations in Group Magazines.

Conversion 52

Conversion Food eCommerce MarTech 52

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

JULY 18, 2022

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced registration is now open for its global Make it Big 2022 Conference which will be held virtually September 13-14. It’s such an exciting time to be shaping the future of ecommerce. Make it Big 2022 Customer Awards.

eCommerce 81

eCommerce Marketing Retail Food 81

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? The most consistent, readily apparent effects we’ve seen across our customer deployments are increases in conversion and engagement. But, its days of defining all of ecommerce are numbered. How has the platform evolved over the years?

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech

APRIL 5, 2024

For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. This includes conversions within linked advertising accounts. Get MarTech! Universal Analytics audience lists will be closed. In your inbox.

eCommerce 102

eCommerce Conversion MarTech Audience 102

Martech Series

NOVEMBER 1, 2022

Another tool is conversational commerce, which uses AI to engage customers in-channel. Companies can use it to add information, automation, and self-service to conversations. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. Purchase Channel Preferences.

Conversion 92

Conversion Communications eCommerce MarTech 92

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. When you have that mindset, you start having better conversations and more creative ideas.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

JANUARY 23, 2023

Avaya , a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been named as a Leader in the inaugural report: The Aragon Research Globe for Conversational AI in the Intelligent Contact Center (ICC) 2023 by Aragon Research, Inc. According to the report 1 , authored by Craig Kennedy, Sr.

Conversion 81

Conversion Communications eCommerce MarTech 81

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. Discounts for toys, conversely, came in under last year’s discounts — 27% this year versus 34% in 2022. Get MarTech!

eCommerce 106

eCommerce Electronics Retail MarTech 106

Martech Series

DECEMBER 5, 2022

Agencies use Fast Simon’s AI-based merchandising, search, and personalization suite to power eCommerce stores. Fast Simon announced partnerships with several new eCommerce growth agencies in Australia and New Zealand. One of the most important factors in any eCommerce project is understanding the client’s personas.

eCommerce 86

eCommerce Agency Retail Conversion 86

Martech

DECEMBER 22, 2023

Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Use transactional, trigger and journey emails for higher engagement and conversions. Get MarTech! First up: Email Marketing.

Conversion Rate 97

Conversion Rate Conversion eCommerce Communications 97

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? And I thought, “That’s where the action is.”

eCommerce 101

eCommerce Healthcare MarTech Marketing 101

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. Episode 125: Sell without Selling Out – A Conversation with Andy Paul.

MarTech 82

MarTech SEO eCommerce Conversion 82

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech Series

FEBRUARY 15, 2023

The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy Algolia , the only end-to-end AI-First Search and Discovery Platform, released its Ecommerce Site Search Trends 2023 report, compiled in partnership with B2B research specialist, Coleman Parkes Research.

eCommerce 84

eCommerce Retail MarTech Conversion 84

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech Series

JANUARY 5, 2023

Data plays a key role in ecommerce. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. With over $500 billion in global sales, the king of ecommerce is Amazon, accounting for over 40% of the U.S. for display.

CPC 98

CPC eCommerce Conversion Food 98

Martech Series

JANUARY 16, 2023

The expanded partnership accelerates search relevance and reduces search abandonment for ecommerce shoppers. Lucidworks’ expanded partnership with Google Cloud unifies our best-in-class solutions to give ecommerce brands the solution they need to drive conversions and delight shoppers,” said Mike Sinoway, Lucidworks, CEO.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

AUGUST 31, 2022

AI eCommerce Optimization Personalizes SMS Campaigns for eCommerce Merchants Using Attentive. Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with optimized AI eCommerce personalization. Director, Business Development at DigiCert.

eCommerce 95

eCommerce Retargeting Marketing Retail 95