Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. I’ll explain how to do that in my next MarTech post.

A/B Testing 135

A/B Testing eCommerce Banner MarTech 135

Martech Series

AUGUST 11, 2022

Using Klevu’s headless capabilities, retailers can now seamlessly incorporate Klevu’s advanced search and merchandising solutions on mobile apps, ecommerce websites, and in-store kiosks. Nilay Oza and I founded Klevu with a mission to provide ecommerce retailers with an AI-powered product discovery solution that is accessible to all.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech Series

AUGUST 31, 2022

BILDIT Finds Development “Suite” Spot to Build Consumer Loyalty and Increase Conversions by 25% with Easy, Affordable and Secure Native M-Commerce App. BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch.

eCommerce 77

eCommerce Retail Banner Conversion Rate 77

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Quick Record Summaries with ChatSpot AI.

Banner 87

Banner eCommerce Cookies Conversion Rate 87

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. Why this match-up? entreaties. In your inbox.

A/B Testing 104

A/B Testing eCommerce Fashion Conversion 104