Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

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A/B Testing eCommerce Banner MarTech 136

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. A/B test different messaging and designs to optimize conversion rates.

Pop-Up 116

Pop-Up eCommerce A/B Testing Conversion Rate 116

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing.

A/B Testing 121

A/B Testing MarTech Conversion eCommerce 121

Martech Series

JUNE 16, 2022

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. While mobile traffic and engagement are increasing, conversions are lagging. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

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Marketing Retail A/B Testing Communications 93

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. For example, if the sole purpose of a given website is Lead-gen, then there’s no need to clutter the experience with ecommerce reporting. Get MarTech! In your inbox.

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A/B Testing Audience eCommerce Conversion 98

Martech

DECEMBER 27, 2022

Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Testing against hypotheses eliminates anecdotal noise. To counter this, we need to run true tests, which include: A hypothesis (what our assumption is).

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ROI A/B Testing Audience eCommerce 134

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B Testing eCommerce Fashion Conversion 110