Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Amid the uncertainty ahead, now is an optimal time to reassess brand loyalty strategies. Now is the Time to Adopt.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Why we care.

Brand Awareness 116

Brand Awareness Marketing eCommerce ROI 116

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play. Get MarTech! In your inbox. Subscribe Processing.

Brand Awareness 93

Brand Awareness Pop-Up Retargeting Affiliates 93

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145