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How strategic martech integration drives business growth

Martech

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 99
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A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Better email open and click rates. Improves conversion rates. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Image source.

ROI 92
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ZineOne Partners with HCL Software to Drive Conversions for Anonymous Visitors

Martech Series

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. In addition, expanding the partner ecosystem around eCommerce has been a priority goal for ZineOne. The post ZineOne Partners with HCL Software to Drive Conversions for Anonymous Visitors appeared first on MarTech Series.

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New VTEX Research Explores How Retailers Can Meet 2023 Profitability Targets

Martech Series

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8.

Retail 72
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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 104
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. Instead of one-way communication, conversational marketing creates an ongoing dialogue between the business and the customer. Speed up your sales process.

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Questions to ask about conversion optimization platforms

Martech

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Get MarTech! In your inbox.