Martech Series

NOVEMBER 15, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. ZineOne infuses its patented machine learning into HCL Software products, such as HCL Commerce, DX, Unica Campaign, and Discover to deliver transformative results.”. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “By Simplified stack. AI optimization.

Retail 136

Retail eCommerce ROI Machine Learning 136

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” “We’re always testing things and wanting to get more learnings,” she said.

Marketing 114

Marketing Machine Learning Conversion Rate eCommerce 114

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “We’re always testing things and wanting to get more learnings,” she said. “We have proven our ROI time and time again, which is why we continue to invest in it. ” Get MarTech!

Marketing 128

Marketing Machine Learning Conversion Rate eCommerce 128

Martech

FEBRUARY 1, 2022

Explore top digital experience management platforms in the first edition of this MarTech Intelligence Report. Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! What DXPs do. Click here to download!

ROI 98

ROI MarTech Machine Learning Marketing 98

Martech Series

SEPTEMBER 19, 2022

Find out what the experts do by browsing through this weekly martech highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 12 th Sept to 16 th Sept. Bright Data to Launch Bright Insights, with the Acquisition of Top eCommerce Digital Analytics Provider Market Beyond. MarTech QnA with the Expert.

Marketing 95

Marketing Communications Machine Learning MarTech 95