Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Nuance Communications, a provider of conversational AI and cloud-based ambient clinical intelligence to the healthcare industry, was acquired by Microsoft for $20 billion in March.

Healthcare 130

Healthcare Manufacturing Electronics Communications 130

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 114

Food A/B Testing Conversion Electronics 114

Digiday

JUNE 27, 2022

In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. Since then, impressions bought in March, April and May have all been below 7 billion. For context, no month in 2021 saw impressions dip below this point. A year ago it was 23%.

Advertising 69

Advertising Media Impressions Manufacturing 69

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable ads are also more memorable and likely to drive action.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 105

Entertainment Education MarTech Retail 105

Martech

APRIL 22, 2025

The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. One manufacturing client finally admitted they needed help after burning nine months and getting nowhere. I’ve seen it too many times. The marketing team nods along to promises of omnichannel this and data-driven that. Seriously. Chunk it down.

Healthcare 71

Healthcare MarTech Retail Manufacturing 71

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 102

Retail Media Advertising Manufacturing 102

Kevel

APRIL 17, 2022

Impressions. Conversions. This could include “click-through conversions” (conversions tied directly to a click) or “view-through” (actions completed by users who were shown the ad but didn’t click). Clicks divided by impressions, aka the rate at which people click the ad after viewing. Definition. Average CPM.

Impressions 52

Impressions CPM Conversion Retail 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. Key clients include Dell, Oracle, Cisco, SAP, Infor and HPE.

Marketing 114

Marketing Machine Learning ROI Cookies 114

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Maturity : Peak engagement to spark and encourage conversations about the game. Impressions. How to Increase Mobile Conversions With Facebook Lead Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

JULY 2, 2023

Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. I loved the moments when upselling met customers' needs.

Impressions 52

Impressions Manufacturing Conversion Ad Tech 52

Single Grain

MARCH 14, 2025

The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. In addition to increasing visibility with content marketing , brands must also optimize for conversions and track sales metrics. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. In addition to increasing visibility with content marketing , brands must also optimize for conversions and track sales metrics. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Ad Beat

AUGUST 6, 2024

million on ads driving clickers to their Olympics microsite, Toyota Start Your Impossible : Source: Adbeat Not content to collaborate with a single Olympian, the car manufacturer is sponsoring 250+ Olympic and Paralympic athletes as part of Global Team Toyota. In fact, since mid-April, they’ve spent an estimated $1.6

Manufacturing 83

Manufacturing Real Estate Brand Awareness Audience 83

Digiday

FEBRUARY 23, 2023

The Barilla lawsuit filing claims that shoppers are likely to pay more for a European-manufactured product; The majority of the Barilla pasta sold in the U.S. Over the past month, there were more than 11,000 online mentions of Olaplex, with the #olaplex receiving over three million impressions.

Advertising 96

Advertising Food Public Relations Retail 96

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What do stories have to do with marketing? 5 Principles of Storytelling. Dive Deeper:

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

AUGUST 8, 2023

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. A combination of native and catalog feed ad units was used, and both delivered impressive results. to an exceptional 9.20 within the first month.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

APRIL 29, 2025

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Here are ways to get mentions from other influencers: Engage with thought leaders : Participate in meaningful conversations with recognized experts.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. By placing ads in popular games, publishers can create a lasting impression on players.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

MAY 26, 2022

Conversely, two complaints about Plenish were not upheld for adverts that stated: “A recent study by the University of Oxford showed that the single biggest thing that you can do to reduce your impact on the planet is to switch to a plant-based diet.”. The importance of clarity and specificity is best illustrated by almond milk.

Communications 59

Communications Manufacturing Impressions Advertising 59

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%. The Lesson. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

Martech Series

FEBRUARY 3, 2023

You can start a call immediately from your Gmail inbox if you need to share some crucial files in the middle of a conversation. Webex Meeting A leading manufacturer of video conferencing hardware is Cisco and Webex meetings is their video call app. If the company is paying for Google Workspace then it is free.

Communications 96

Communications Healthcare Manufacturing Marketing 96

Single Grain

MAY 5, 2023

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JANUARY 3, 2024

Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase. Conversion: Email Marketing : Targeted emails to prospects who have shown a high level of interest, with clear calls to action. Ads at this stage are more direct, often with a clear call to action (CTA).

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

InMobi

JULY 25, 2019

In a short while, we were using data for everything from manufacturing ball bearings to monitoring thermal plants to urban planning. What started as a mere conversation around “How do we improve the lockscreen experience for a user?” But did we hear anyone talking about enhancing user experience using data? And then, it hit us.,

Ad Tech 52

Ad Tech Manufacturing MarTech Impressions 52

Martech

OCTOBER 23, 2023

However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey Austin hoped phone manufacturers would roll out the new feature to products, creating a new source of ad revenue, while boosting reach for app developers.

Mobile Search 94

Mobile Search Machine Learning Advertising Marketing 94

Single Grain

JULY 16, 2020

Dive Deeper: How to Increase Your Conversions with Online Customer Engagement. First impressions are everything: 51% of consumers will never do business with a company after just one negative experience. SodaStream, a home carbonation product manufacturer, knows how to please their customers by sharing their user-generated content.

Pop-Up 131

Pop-Up Shipping Fashion Manufacturing 131

VideoWeek

AUGUST 30, 2023

“In the next couple of years, car manufacturers will be required in Europe to open up the data being generated by their cars for anyone to access. Leonard pointed to recent pieces of legislation in different sectors which are mandating open access to data. “IoT car data is a good example,” he said. Many already are.

Media 52

Media Manufacturing Impressions Conversion 52

SODP

MAY 30, 2023

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. Data Analytics Ad exchanges provide a wide array of sophisticated data analytics tools to advertisers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. “Our visions of advertising aren’t just based on impressions, but whether there is an impact on culture,” says Michelle Crossan-Matos, chief marketing officer of Ulta Beauty, a Mediahub client.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

DECEMBER 29, 2020

To hear more about how a gig at Google sparked his VC desire, how he became such an impressive blogger, and why negative churn can be a surprisingly powerful mechanism for growing a SaaS product, take a listen to this podcast episode. Your Next Wave of Growth Will Come From Conversational Relationships. Last Word on SaaS Bloggers.

SEO 119

SEO Education Marketing Non-Profit 119

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Pretty impressive. 1) Interactive Infographics. Today, 40.2%

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Marketing must lead and not just impress internal stakeholders. The rebranding process must be prepared with milestones and a timeline, including the branded asset conversion plan.

Communications 128

Communications Real Estate AutoMobile Marketing 128

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. They publish high-performing SEO-driven content, and each blog post is optimized for conversions. Copyhackers focus on conversion copywriting and they separate themselves from the pack by infusing personality into every post. 3) HubSpot. Takeaway Tip.

Marketing 106

Marketing SEO Banner Audience 106

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? The most impressive part is that videos replace many of the product photos so that you can see the product in action (it's hard to see, but hit the white play button in the center below): [link]. Social media isn’t a monologue for Nike; it’s a conversation. Related Content: . Customer Service.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

DECEMBER 11, 2019

Allows users to set filters by product, manufacturer, color, material and price (you can do this with the help of checkboxes). A landing page is crucial to providing a great first impression and is a reliable criterion in a customer's choice to explore your site and make a purchase. Get A Free Consultation. 5) Landing Pages.

SEO 15

SEO GDPR Conversion Media 15

Digiday

NOVEMBER 29, 2022

Additionally, its primary facility manufactures products using 100% wind and solar power, and the brand pioneered the use of 100% post-consumer recycled PET bottles. billion media impressions. Cruelty Free International has given the brand Leaping Bunny approval, the most rigorous cruelty-free certification available.

Fashion 75

Fashion Machine Learning Education Manufacturing 75