Digiday

DECEMBER 1, 2022

Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok. In the past year, influencer content was watched 13.2

Marketing 83

Marketing Food Audience ROI 83

Martech

JANUARY 30, 2024

I mentioned a few considerations above, but other use cases that may fall into the three categories I wrote about include: Predictive and prescriptive analytics to identify the likelihood of future outcomes and to prescribe next best actions to ensure those outcomes are achieved. Journey orchestration to optimize the experience.

Machine Learning 142

Machine Learning Communications MarTech Audience 142

Digiday

JANUARY 3, 2023

Its augmented reality business, ARound, which has already struck deals with pro sports teams and stadiums but is looking to expand into other forms of live entertainment. A media marketplace for travel clients, which Stagwell expects to be a hot growth category this year and beyond. ” . ”

Marketing 68

Marketing Electronics Media Entertainment 68

Martech

FEBRUARY 6, 2023

Managing a directory of this size means keeping track of new products, new categories, acquisitions and their associated name changes, as well as unfortunate company and product implosions. In late 2020, we decided to take a quarterly view to look at trends in product and category direction. AI-driven content).

MarTech 97

MarTech Marketing Conversion 97

Martech

DECEMBER 28, 2022

Augmented reality personalization. This includes breaking ground by personalizing augmented reality (AR) experiences. “AR Even better when it’s a product or category that the consumer has shown interest in previously. In the coming year, brands will be leveraging AI to personalize across channels.

eCommerce 119

eCommerce Retail Conversion Communications 119

Digiday

MAY 1, 2023

The research considered livestream commerce, augmented and virtual reality and social commerce to be emerging and scaling commerce, whereas online marketplaces and retailer websites are traditional e-commerce. In Asian platforms like Taobao, millions of dollars are traded on a daily basis across categories,” Ashokan said.

Retail 77

Retail Fashion Entertainment Agency 77

Martech Series

JUNE 24, 2022

ResponsiveAds is starting off by offering several hundred pre-built solutions with several partners to cover a variety of different segments and categories. New Augment Reality Display Ads powered in partnership with ARLENE. “ResponsiveAds and Arlene developed solutions like “try-n-buy”.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

InMobi

OCTOBER 14, 2019

InMobi won the India MMA Smarties award for Best Brand Experience in the Mobile Rich Media category for the “LG ThinQTM-ing” campaign. The campaign, embodying LG’s philosophy, created an immersive & interactive experience keeping the brand at the core to get mobile consumers “ThinQTM-ing” with Augmented Reality.

Rich Media 52

Rich Media Electronics Media Marketing 52

Basis

AUGUST 26, 2022

After mcommerce momentum picked up steam during the pandemic, signs indicate continued growth in the coming years, as new technologies like augmented reality (AR) and 5G converge with frictionless payment services like Apple Pay and Google Pay to help fuel the shift to mobile buying. Mcommerce is Making its Move. billion in 2025.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

InMobi

SEPTEMBER 29, 2016

InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. This helped Ponds to capitalize on ‘mobile-first' features creating an ‘augmented reality environment’ to heighten the user's experience.

Rich Media 52

Rich Media Education Audience Communications 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Snapchat’s AR Lens and IKEA’s AR app for furniture visualization are notable examples that showcase the potential of blending digital and physical realities in advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

JULY 7, 2023

However, now that we’re no longer “pandemic nesting,” consumer spending is increasing in nearly every retail category except home goods and computer/consumer electronics. So, despite slower projected growth, most categories can still look at the holiday season as the gift that keeps on giving.

Marketing 52

Marketing Retail CPA Conversion 52

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. Flatten the funnel: Emerging formats like augmented reality and adaptive native ads work at multiple marketing funnel stages. . In short, KPIs will need to change because measurement, attribution, signal loss, and device IDs have evolved.

Viewability 102

Viewability Advertising Impressions Cookies 102

Digiday

JANUARY 12, 2023

Marketers who are willing to experiment and dive into the metaverse are envisioning these virtual environments as a way to address brand awareness (68%), customer engagement (59%) and new product or category creation (55%). Brands are approaching the metaverse from a consumer engagement perspective.

Retail 72

Retail Brand Awareness ROI Marketing 72

Digiday

OCTOBER 4, 2022

The new ad formats are broken down into a couple categories: In-profile ads: As a user scrolls a creator’s personal profile feed, they will be served ads that are relevant to that specific profile. While I would guess this has improved yield for the platform, it reduces choice for buyers,” said Will Heins, a partner at Brandtech Media.

Machine Learning 75

Machine Learning CPM Conversion Media 75

InMobi

JULY 31, 2012

For those readers, who fall into the 70% category, QR codes are those square œbarcode-looking blocks that you aim your mobile devices camera at, once you have downloaded a specific App for your device. The problem being, that some Apps dont work with certain QR codes, and all this action does is redirect the user to a URL.

Retail 52

Retail Agency Marketing 52

Digiday

FEBRUARY 1, 2023

“Many have a split revenue model where they offer inventory to outside partners to monetize and sell, and after a massive amount of fragmentation in the beginning — with different technology, measurement, and sales partners — only a few emerged in each category,” Gleason explained.

Retail 66

Retail Media GDPR Shipping 66

Digiday

NOVEMBER 20, 2022

One factor affecting 2023 local budget is the fact that some clients still haven’t committed to spend yet, given the murkiness of economic conditions, continued supply-chain issues for some categories, and hiring challenges. But hesitation from one category can lead to opportunity for another. Color by numbers.

Media 66

Media Pop-Up Marketing Entertainment 66

Ad Beat

JANUARY 1, 2020

AR promises an innovative, engaging, immersive experience on mobile: Augmented reality (AR) has successfully become the buzzword people can’t stop talking about in the world of technology. There are two major types of augmented reality: .

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Basis

OCTOBER 24, 2022

Again, in that spirit of balance, marketers should allocate spend between tactics that are reliable, like paid social and linear TV, and ones that represent calculated risks, like CTV PMPs or even augmented reality. Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 85

Brand Awareness Marketing Education Audience 85

AdvertiseMint

SEPTEMBER 17, 2023

Branded effects ads are custom augmented reality effects or filters created by a brand. ” Select the “Switch to Business Account” option and tap the “Next” button to choose a category. They are especially effective for brands targeting a younger audience. Branded effects.

Fashion 52

Fashion Video Ads Food Education 52

Digiday

OCTOBER 25, 2022

Last week, the nonprofit Starts With Us debuted a new augmented reality filter on Instagram starring the nation’s 16th president. As we think about other detriments to public health social media — when misapplied — is now entering the category of cigarettes, alcohol and other high-risk factors.”. Ahead of the U.S.

Media 67

Media Clickbait Affiliates Audience 67

Digiday

DECEMBER 28, 2022

And in September, Snap announced a major restructuring plan to refocus on Snapchat’s key differentiators including community growth and augmented reality. “As It’s not because of technology. It’s because companies don’t want to play nice with each other,” Tipgraph said.

Marketing 100

Marketing Audience Electronics Retail 100

Digiday

MAY 3, 2023

And it touted the scale of its augmented reality tools, mentioning that users engaged with AR lenses almost 2 billion times during the 2023 Super Bowl. This summer, McDonald’s will become the first advertiser to appear on the ad spot, but Levin said the company’s also reserving “a few category-specific” spots for other advertisers.

Entertainment 63

Entertainment Advertising Conversion Audience 63

InMobi

JUNE 30, 2021

Long a console-only offering, now perhaps the most widely played Pokemon game is Pokemon GO, which was released in 2016 and using then-revolutionary augmented reality. This trend in particular is best exemplified by Pokémon. Although perhaps the one company the exemplifiers the current state of Japanese mobile gaming is ITI.

Marketing 52

Marketing Media 52

Digiday

APRIL 23, 2023

Color by numbers Paramount and Videoamp last week released an outcomes report on several campaigns in categories across across automotive, CPG, QSR and entertainment that ran on Paramount Network in 2022. It’s also partnered with Patch, which is investing in new solar technologies.

Media 70

Media Agency Entertainment Audience 70

Digiday

MAY 4, 2023

Along with a new way to pause a Reel ad for in-app reviews — and ways for users to swipe through multiple product images within the same Reels ad — the company also announced it’s bringing augmented reality ads to Instagram Reels, Facebook Reels and Facebook Stories. The Wall Street Journal reported publishers will get a 50% cut.

Media 69

Media Fashion Audience Education 69

Digiday

OCTOBER 19, 2022

Bearing that recent history in mind, Digiday’s first annual media agency report examines the current and future state of media agencies from the perspective of client spending (within media channels and by client categories), and from agencies’ own investments in staffing and practice areas. Both categories also cut spending.

Agency 68

Agency Media Retail Entertainment 68

Lemonads

NOVEMBER 22, 2020

Furthermore, exciting technologies such as 5G, augmented reality, and foldable screens are keeping consumers interested by promising new experiences. Mobile Content Affiliate Categories Now that you have a better understanding of the mobile content industry, let's take a look at the most popular categories you can work with.

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52

Martech Series

NOVEMBER 23, 2022

As many organizations are still structuring their return to office and hybrid work strategies, the timing is optimal for a marketer charting fresh territory in the workplace experience category. Marketing Technology News: How AR (Augmented Reality) is Changing the Game for Outdoor/OOH Ads.

MarTech 92

MarTech Marketing Conversion ROI 92

Digiday

JULY 13, 2022

There [are] compliance issues that don’t exist in other categories. But they have noticed that trends are more powerful on TikTok, augmented reality effects do well on Instagram Reels and YouTube Shorts is a shortcut to long-form video. We don’t want just one set of vendors to get cut.” – Sara Guaglione. What we’ve heard.

Media 67

Media Non-Profit Advertising Ad Tech 67

InMobi

AUGUST 21, 2013

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

VideoWeek

MARCH 24, 2023

” Snap Introduces AR Product for Retailers Snap is launching an augmented reality (AR) product aimed at businesses, according to Bloomberg. This interstitial has text and a voiceover which sets the context for the coming ad, based on the advertisers’ brand category. Read more on VideoWeek.

Media 52

Media Entertainment Ad Inventory Retail 52

InMobi

JUNE 25, 2020

Brands that can create personalized, meaningful experiences for this new reality will win.   Hence, Marketers will need to think Phygital (Physical+digital), where digital will only augment the physical presence.”    Tapping into newer consumer cohorts and market segments can also unlock growth. For

Marketing 52

Marketing Communications AutoMobile Non-Profit 52

InMobi

DECEMBER 12, 2013

Gaming is the largest category of demand with social media on the rise. Visual Appeal Reality-based applications or games, both virtual and augmented, have always been popular in every market, and Japan is no exception. With smartphones come apps, and revenue from these apps grew considerably over the years.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

Single Grain

OCTOBER 6, 2023

The reality we’re seeing is that artificial intelligence has clear strengths and weaknesses. Augmented Intelligence: This form of AI is designed to assist and augment human capabilities rather than replace them. Most of the work we do today falls under the second and third categories — augmented or automated intelligence.

Marketing 52

Marketing SEO Audience Advertising 52

Martech

OCTOBER 4, 2022

Companies in every sector scrambled to adapt to the new realities. Nearly a third (31%) of event marketers surveyed in 2018 said live events were their single most effective marketing channel, beating out content marketing, email marketing and many other categories, according to a study released by event management software company Bizzabo.

Audience 125

Audience MarTech Marketing Communications 125