Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company focused on diverse speakers and translated content to enable audience accessibility. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

MARCH 2, 2023

Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 90

Retail Media Advertising Manufacturing 90

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency.

Agency 276

Agency Impressions Manufacturing Communications 276

MNTN

OCTOBER 27, 2022

Leading with messaging authentic to its intended audience across multiple screens in the home, the campaign experienced huge success—according to market research firm Insider Intelligence, “By the end of 2022, 44% of Gen Zers over the age of 14 will have used “buy now, pay later” [one of Square’s online payment methods] at least once this year.”.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. Apart from interacting with social media content, the online audience creates it. One of the most critical aspects of the audience’s opinion about a brand is consistency.

eCommerce 80

eCommerce Media Fashion Communications 80

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. This is a guest post written by Don Beehler, PR Consultant and author.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 73

Impressions Ad Exchange Ad Tech Advertising 73

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. You want to reach a new audience for a product launch.

Communications 107

Communications Real Estate AutoMobile Audience 107

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 110

Food A/B Testing Conversion Electronics 110

Digiday

JULY 10, 2022

100 Thieves flagged M&A as a significant part of its strategy during the org’s most recent funding round, kicking things off with its acquisition of the peripherals manufacturer Higround in October. “I You’re basically taking flyers on content and then bringing on advertisers down the road, as you build an audience,” Rymer said. “I

Non-Profit 63

Non-Profit Entertainment Manufacturing Audience 63

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product.

AutoMobile 133

AutoMobile Marketing Healthcare Manufacturing 133

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. Impact of Target Audiences and Types of App Users on Rates for In-App Ads But, in-app advertising rates are about much more than just formats. Historically, iOS users were richer than Android users, making them a more lucrative target audience for advertisers.

CPM 52

CPM CPC Advertising Banner 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The campaign was managed by Publicis, transacted through the Index Exchange SSP and carried in the Spanish digital newspaper El Confidencial.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake. CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. Total Media has been tasked specifically with helping reach younger audiences to drive category and brand growth.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

All About Advertising Law

DECEMBER 22, 2015

The Enforcement Statement makes it clear that, in interpreting whether an advertisement is clearly recognizable as such, the Commission will look to the overall impression conveyed by the ad (including images and the interaction of all the advertisement’s elements.) So it appears that some paid placements do not require disclosure.

Native Advertising 40

Native Advertising Advertising Impressions Manufacturing 40

InMobi

JULY 25, 2014

Compelling Hook – Whether you are a game developer or a pin manufacturer, you definitely need that one compelling hook for consumers to engage with you. Games that break monotony always appeal to a wider audience. Remember, your email is perhaps your best and the only shot to impress.

Media 52

Media Manufacturing Impressions Communications 52

Kevel

APRIL 17, 2022

Impressions. Clicks divided by impressions, aka the rate at which people click the ad after viewing. The average price of every thousand impressions served. The formula is “(Spend)/(Impressions/1000).” For example, 1M impressions at $1K spend would be a CPM of $1.00. Reporting examples. Standard expected metrics.

Impressions 52

Impressions CPM Retail Conversion 52

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. A combination of native and catalog feed ad units was used, and both delivered impressive results. Partnered to create targeted, segmented audiences to deliver tailored messages.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Piers Morgan Migrates to YouTube Amid Low TV Ratings Piers Morgan is moving his TalkTV show to YouTube in a bid for larger audiences.

Cookies 98

Cookies Media Agency Audience 98

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Creating Awareness: The First Step The top of the PPC funnel is all about visibility and making a strong first impression. The aim is to create a buzz and get your target audience talking and thinking about your offering.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. What’s even more impressive is how the company used the video in the shape of a short quiz. BigCommerce.

Audience 145

Audience Manufacturing eCommerce Food 145

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. .” Amplified Intelligence Acquires AttentvAds. Google Defeats Privacy Lawsuit.

Media 98

Media Audience Retail Display Advertising 98

SODP

MAY 30, 2023

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. The ad spots on these exchanges often cater to specific demographics and audience segments.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. It might sound strange but, yes, conflict in your story helps keep your audience engaged.

Marketing 111

Marketing Banner Audience Impressions 111

AdvertiseMint

SEPTEMBER 17, 2023

TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. They are especially effective for brands targeting a younger audience. These TikTok ads are ideal for brands looking to make a big impression right from the start.

Fashion 52

Fashion Video Ads Food Education 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 109

Marketing Machine Learning ROI Cookies 109

VideoWeek

AUGUST 4, 2023

Developed in partnership with Captify, the search behaviour capability allows brands to target audiences based on online search patterns, frequency and intent, according to the company. The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services.

Media 52

Media Ad Tech Retail Agency 52