Remove Audience Remove Impressions Remove Manufacturing Remove ROI
article thumbnail

Auto brands are leveraging addressable TV to reach engaged audiences

Digiday

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

article thumbnail

Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Martech Series

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126
article thumbnail

The Benefits of Retail Media for Retailers and Advertisers

Clearcode

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 90
article thumbnail

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Therefore, your product gets to the market very quickly.

article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. However, you may not see the ROI you want from those efforts.

article thumbnail

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4