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Promotion Optimization Institute Identifies 2022’s Top Enterprise Capabilities and Vendors

Martech Series

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.

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Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Martech Series

A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years. This will empower them to focus their ad spend and better calculate ROI, using hard metrics to justify their record-breaking spending.

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Edward Carroll Appointed New President and CEO of SG360°

Martech Series

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

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Auto brands are leveraging addressable TV to reach engaged audiences

Digiday

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable ads are also more memorable and likely to drive action.

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Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. It is an impressive feat for the company, which only specializes in manufacturing computer chips. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing?

Marketing 126
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The Benefits of Retail Media for Retailers and Advertisers

Clearcode

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90
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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub. Therefore, your product gets to the market very quickly.