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Auto brands are leveraging addressable TV to reach engaged audiences

Digiday

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable ads are also more memorable and likely to drive action.

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Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. It is an impressive feat for the company, which only specializes in manufacturing computer chips.

Marketing 126
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The Benefits of Retail Media for Retailers and Advertisers

Clearcode

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 90
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Innovation vs. rebranding: How to choose the best change for your business

Martech

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. However, you may not see the ROI you want from those efforts. Marketing must lead and not just impress internal stakeholders. Rebranding: A definition.

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. We’ll take a look at the tactics employed and the results achieved.

ROI 52
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What Is an Ad Exchange?

SODP

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. These tools allow advertisers to deliver their ads to specific audiences with great accuracy, leading to improved conversion rates and better RoI.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. Key clients include Dell, Oracle, Cisco, SAP, Infor and HPE.

Marketing 112