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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 120
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Maximizing ROI on Programmatic Advertising Spend

Basis

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? It’s also worth noting that ROI doesn’t necessarily have to be financial in nature. Let’s dive in.

ROI 71
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Out-of-Home Advertising Meets AI

The Ad Tech Blog

This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

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Cross-Channel Programmatic Advertising Strategies

The Ad Tech Blog

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

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Auto brands are leveraging addressable TV to reach engaged audiences

Digiday

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Household addressable enables auto brands to target audience segments with 1-to-1 attribution specific to each household.

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OTT Measurement: 8 Metrics & Benchmarks to Track Success

MNTN

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure.

CPA 52