VideoWeek

JUNE 2, 2025

billion in 2028. Fragmentation is the result of competition between hardware manufacturers and between streaming services, which drives innovation and ultimately benefits audiences and advertisers. Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73

Manufacturing 52

Manufacturing Cookies Ad Targeting Retail 52

Martech Series

JUNE 23, 2022

280 million currently using Mentimeter’s Audience Engagement Platform globally . Mentimeter, an audience engagement platform (AEP) used by more than 280 million people to transform conventional presentations into interactive experiences, announced a $42 million Series C funding round. Mn by 2028.

Audience 98

Audience Education MarTech Communications 98

Martech Series

JULY 13, 2022

The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.

MarTech 97

MarTech Communications Media Marketing 97

Martech Series

JANUARY 3, 2023

CAGR during 2022-2028 reaching $12.5B+ by 2028. It’s time the PBA ventures into new arenas to connect with a greater audience, and I think they have the right partner in Virtualness,” added Reyes, who is an advisor in the partnership.

Entertainment 98

Entertainment MarTech Marketing Audience 98

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. Blueshift’s Audience Insights is a module that provides customer engagement insights and adds Databricks and LLM-powered recommendations to its Data Warehouse Sync and Customer AI modules. who participated in the testing. People are using models as their search engine, and it’s kicking out garbage.

MarTech 112

MarTech Audience Media Marketing 112

VideoWeek

NOVEMBER 1, 2023

The US firm said Channel 5 has grown its audience share over the last four years, with My5 growing its viewing hours over the last three years. Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. ” Follow VideoWeek on Twitter and LinkedIn.

Audience 104

Audience Marketing Advertising Media 104

Basis

OCTOBER 18, 2024

In this context, retail sales are forecast to grow at a slow and steady pace through 2028, hovering around 3% growth each year. Within the broader retail landscape, e-commerce continues to grow in popularity among shoppers and is forecast to account for 20% of total retail sales by 2028.

Retail 98

Retail Marketing Shipping Mobile Ads 98

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76 What is virtual reality?

AutoMobile 140

AutoMobile Marketing Healthcare Manufacturing 140

VideoWeek

JUNE 2, 2025

.” Tying those channels together also spells opportunity for the open web, according to Naylor, even in the face of forecasts that put half of all global ad spend in the hands of Amazon, Google and Meta by 2028. “They’ve been very savvy at their pricing structure when it comes to attracting an audience,” says Naylor.

Mobile Search 52

Mobile Search Cookies Media Advertising 52

Martech Series

AUGUST 5, 2022

billion by 2028, at a CAGR of 35.12% over the forecast period (2022–2028). By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information. Plus, videos are easy to share, which means they have the potential to reach a wide audience.

Marketing 98

Marketing Audience Media Entertainment 98

Brid.tv

DECEMBER 6, 2023

Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. At the same time, while there are many restrictions when it comes to advertising cannabis online, DOOH comes with fewer restrictions, so advertisers can get many more impressions from a wider audience.

Marketing 91

Marketing Brand Awareness Education Audience 91

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. Clicks and users may be real, but they don’t represent reaching a high value audience. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend.

Machine Learning 115

Machine Learning Impressions Ad Exchange MarTech 115

Monetize More

MARCH 2, 2023

RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

DECEMBER 18, 2023

And with linear revenue dropping off and the percentage of ad-free CTV viewing growing to 30% over the next four years, Group M anticipates that available TV advertising hours could drop by as much as 17% by 2028. Nailing your audience targeting is essential to weathering whatever comes of the ad inventory shake-up.

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

VideoWeek

OCTOBER 10, 2024

Tesco is also spinning up a new insights portal within its offering for ad targeting and personalisation, which will include expanded audience segments delivered through dunnhumby’s (the tech company which powers Tesco Media and Insights Platform) Sphere platform.

Video Ads 59

Video Ads Retail Media eCommerce 59

VideoWeek

OCTOBER 3, 2023

Ampere forecasts that total spend on sports rights by “traditional TV players” will decline by almost 10 percent between 2024 and 2028, at an average of almost $800 million per year. After a decade of double-digit growth, total content spend by the OTT services is expected to fall to just 2 percent YoY in 2028.

Media 59

Media Marketing Audience Advertising 59

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

VideoWeek

FEBRUARY 15, 2024

The investment aims to double the group’s streaming revenues, and number of hours viewed on its streaming platform, by 2028. percent audience share among 25-49 year olds for its free-to-air channels (M6, W9, 6ter and Gulli), with the French version of The Traitors reaching a 33 percent share.

Conversion 59

Conversion Audience Advertising Marketing 59

Clearcode

APRIL 3, 2023

The Global Gambling Advertising Industry Global Online Gambling Market (2022 to 2028) Key factors impacting the recent growth Top Gambling Advertisers in 2022 How Do Gambling Companies Advertise Their Products? These companies spend millions of dollars on marketing to get their message in front of a larger audience. since 2015.

Advertising 60

Advertising Entertainment Public Relations Audience 60

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. The societal upheaval brought on by the 2020 pandemic left many brands struggling to connect with audiences as they once had, which is most likely why the CRM market grew 10.9% billion by 2028. that year and is expected to grow to $128.97

Marketing 98

Marketing Communications Healthcare Finance 98

VideoWeek

JULY 11, 2023

The subsidiary grew its share of the commercial TV audience from 8.52 Doubling up The PSB identified boosting commercial income as a top priority, behind impartiality and trust, providing outstanding content, and offering audiences more value online. percent in 2021 to 8.70 percent in 2022.

Audience 45

Audience Marketing Advertising 45

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Billion by 2028. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Billion by 2028. billion USD. Techjury ) U.S. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

AdvertiseMint

OCTOBER 30, 2023

This hands-on approach provides more control and transparency, enabling advertisers to make informed decisions with precision and extend their audience reach. billion by 2028. billion by 2028. from 2023 to 2028. Look for platforms that provide granular targeting options, ensuring your ads reach the desired audience.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

VideoWeek

APRIL 4, 2024

But where such a packed sporting schedule would once have been a golden ticket for TV companies, the playing field looks different this year; audiences are fragmented across different video services, and advertisers are not spending on TV like they used to. And without the mass reach of live TV, advertisers will spend less around sport.

Marketing 59

Marketing Audience Media Advertising 59

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Martech Series

OCTOBER 31, 2022

I’m excited to expand our partnership with 15,000 of our advertisers, providing them a broader opportunity to reach their target audiences and driving lower acquisition costs,” said Adam Singolda, Founder and CEO at Taboola. “It Most recently, the companies announced an extended partnership through 2028.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

MNTN

DECEMBER 29, 2022

While Disney is still struggling to get their ad-supported offering on Roku devices , the future is looking rosy for the House of Mouse: the ad-supported offering is projected to account for 88% of Disney’s global subscriptions by 2028, and 1 in every 4 subscribers may switch over to ads.

Audience 52

Audience Conversion Marketing Advertising 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

MARCH 3, 2020

Top audience segments in this space include empty nesters, entertainment enthusiasts, mobile moms and news junkies. In terms of location, there is often a heavy regional focus in terms of where the audience is located. dropped by over 50% between 2000 and 2014 , and it’s expected to fall by an additional 6% between 2018 and 2028.

Audience 52

Audience Entertainment Agency Media 52

VideoWeek

MAY 31, 2024

AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The rapid growth of generative AI tools poses a serious threat to publishers.

Media 52

Media Agency Audience Cookies 52

VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

DECEMBER 9, 2022

Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. This latest development is a clear sign of the importance of Origin in advancing the audience measurement offerings and a clear sign of commitment from the UK advertiser community,” said ISBA president Margaret Jobling.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JULY 29, 2022

BARB data shows the Rupert Murdoch-owned channel reaches three percent of the UK TV viewing population per month for an average visit length of eight seconds – “less than a quarter of the average 35 seconds audiences spent watching GB News,” according to Press Gazette. Metro and The Independent See Strong Audience Growth in June.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

NOVEMBER 13, 2022

The unit will focus on Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The new Digital Career Accelerator led by PMG hopes to generate 1,000 TCC students in digital, marketing and advertising foundations by 2028. Direct quote. Where do Amazon and the NFL go from here? Keep scaling.

Media 68

Media Ad Tech Agency eCommerce 68