Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up. NBCU, Walmart, ADWEEK Illustration By Bill Bradley --> Walmart is going to play a crucial role in NBCUniversal’s game plan for live sports.

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Playwire

JUNE 18, 2025

Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Cost Per Engaged Viewer (CPEV) shows campaign efficiency; under $20 typically signals a profitable campaign. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.

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Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Dove Wins Cannes Lions Media Grand Prix for Championing Real Beauty in the Age of AI Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix. Dove By Cydney Lee --> Dove’s “Real Beauty” campaign, possibly more relevant than ever in the age of AI , earned it the Media Grand Prix at Cannes Lions on Wednesday.

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Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Gartner’s CEO and Senior Business Executive Survey. Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. By Adweek Staff --> As AI continues to creep further into digital advertising, we’ve seen more interest—and budget—move toward experiential events for consumers.

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Martech

JUNE 18, 2025

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?

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Digiday

JUNE 18, 2025

Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it. Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools called Smart Campaign Solution — akin to Google’s Performance Max or Meta’s Advantage+ — to support advertisers, but particularly SMBs.

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Martech

JUNE 18, 2025

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran, a MarTech contributor and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of Hyper Adaptive organizations. Melissa discusses her upcoming book, organizational restructuring and the need for dynamic governance over static playbooks.

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Digiday

JUNE 18, 2025

Mere months away from closing the ultimate partnership in an acquisition of Interpublic Group (so long as the deal isn’t derailed), holding company Omnicom instead this week at Cannes Lions rolled out a series of partnerships designed to harness the power of live. The final of seven, Omnicom today unveiled a partnership with Google’s YouTube that lets Omnicom clients target high-traffic livestreaming content (including sports, entertainment, gaming and shopping) on the video platform, in a more

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Exchange Wire

JUNE 18, 2025

In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads WhatsApp is preparing to introduce ads on its [.] The post Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX appeared first on ExchangeWire.com.

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Ad Monsters

JUNE 18, 2025

In advertising operations and revenue operations, the burnout is baked in. Juggling inventory, screenshots, pacing, tags, billing, makegoods—it’s like a hamster wheel type of relay race with no baton handoff and no finish line. ‘It felt like we were running in place. A lot of the work was repetitive and draining,” said John Harris, Senior Director of Ad Technology Operations at SiriusXM, at an invite-only AdMonsters x Theorem meetup in NYC.

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Adweek

JUNE 18, 2025

GoDaddy, Consul Appliances, and AXA each won a Grand Prix at Cannes Lions 2025 for standout campaigns in B2B marketing, creative data use, and direct impact.

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Martech Series

JUNE 18, 2025

Supermetrics , the leading Marketing Intelligence Platform, announced the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). The acquisition positions Supermetrics’ as the only Marketing Intelligence Platform to unify data integration, analysis and activation into one marketer-friendly solution. By combining Supermetrics’ powerful data intelligence capabilities with Relay42’s real-time personalization technology, marketers can now have access to the indu

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Adweek

JUNE 18, 2025

Dimitri Maex is leaving IPG Mediabrands to join Accenture Song as global marketing practice lead, with Stacy DeRiso appointed global brand president of Initiative as part of the leadership transition.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Digiday

JUNE 18, 2025

To receive this daily Cannes briefing over email, please subscribe here. At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it. That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the quiet discomfort people have with how quickly it’s moving — and what that says about the work, the value chain and who gets to keep their seat at the table.

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Martech

JUNE 18, 2025

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results.

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Exchange Wire

JUNE 18, 2025

Although AI is reshaping the industry, why does is still not feel like we are living in the future? Shirley Marschall explores when the real future of ad tech will arrive. Gen AI is old news. AI agents are the [.] The post Finding Ad Tech’s North Star in the AI Era appeared first on ExchangeWire.com.

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Marketing Dive

JUNE 18, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech Series

JUNE 18, 2025

New offerings help companies optimize for visibility across ChatGPT, Google, Perplexity, and other discovery platforms Botify , the leading agentic and AI search optimization solution for brand visibility for both SEO and Generative Engine Optimization (GEO), announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration.

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Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts TechMagic: Meta XR, Snap Glasses, AI Dating, Apple AR, and Story Living Plus, a deep dive into the strange world of vibe coding. By Cathy Hackl --> In this episode of TechMagic, hosts Cathy Hackl and Adam Davis McGee dive into the cutting edge of spatial computing, AI, and extended reality.

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Digiday

JUNE 18, 2025

Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks. Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental marketing tactics haven’t changed.

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Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Growing Middle East Market Helps Consulum Launch Maydan Sports A collective of Stagwell partners combined to address a region investing heavily in stadiums, teams, and its second FIFA World Cup in 12 years Maydan Sports harnesses Stagwell colleagues to tackle a growing Middle East sports ecosystem.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Marketing Tech News

JUNE 18, 2025

Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future?

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More About Advertising

JUNE 18, 2025

The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words you’ll ever hear on the Croisette or in the Palais these days. Purpose is another one, with the ad industry currently having something of an existential crisis over what was only recently the topic du … The post Alexandra Jardine: why it’s time to repurpose purpose first appeared on More About Advertising.

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Exchange Wire

JUNE 18, 2025

The Alliance of Media Independents (AMI), the UK’s largest collectiveof independent media agencies, is proud to announce Experian as its first official partner. Thislandmark collaboration marks a significant step forward as AMI and Experian join forces to driveinnovation, amplify the [.] The post AMI Joins Forces with Experian to Empower Independent Agencies appeared first on ExchangeWire.com.

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More About Advertising

JUNE 18, 2025

Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What’s App) and Google (the gatekeeper of nearly everything digital and owner of YouTube.) Sky, ITV and Channel 4 have rather belatedly woken up to this threat and are pooling their … The post UK TV trio challenge Meta and Google with new pitch to digital advertisers first appeared on More About Advertising.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators TikTok Ban Trump to Extend TikTok Sale Deadline by Another 90 Days Ad spending on the platform has remained stable despite the threat of a ban in the US TikTok was originally set to be banned in the U.S. Jan. 19. Bing Guan/Bloomberg via Getty Images By Mark Mwachiro & Trishla Ostwal --> President Donald Trump is set to sign an executive order granting TikTok a 90-day deadline extension to find a buyer for i

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More About Advertising

JUNE 18, 2025

The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was again bolstered by winning two big, talent-pulling Grand Prix, both for global mega-client Unilever. Mindshare took the all-important Media top spot and Ogilvy … The post WPP wins two Grand Prix on day three: Media and Social & Creator first appeared on More About Advertising.

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Digiday

JUNE 18, 2025

Subscribe: Apple Podcasts • Spotify We’ve reached the halfway point of this year’s Cannes Lions International Festival of Creativity and Rachel Lindsay has already lost her voice — not from inhaling sand kicked up along the Croisette, but from networking. It’s the one thing she came to the festival to do. The former Bachelorette turned multimedia host, and perhaps most notably, co-host of the Higher Learning podcast via the Ringer Network, is one of the many creators found along the length

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More About Advertising

JUNE 18, 2025

WPP’s Grey hasn’t had too much to shout about recently – being shuffled off, first to AKQA and now Ogilvy – but it’s currently heading the UK’s Cannes Lions performance table with golds in outdoor and print for Stella Artois’ ‘sip of the sanctuary.’ Stella advertising seemed to have rather lost its way recently, resorting … The post Grey scores at Cannes with advertising that speaks for itself first appeared on More About Advertising.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing