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Video Advertising Overview for 2024: Efficient Video Ads Types and Channels

Smart-Hub

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

GroupM Launches New Initiative to Create Innovative Streaming Ad Formats GroupM on Thursday announced the launch of the Ad Innovation Accelerator, a new initiative which will create new ad formats specifically for streaming services, in partnership with media companies and tech players.

Media 52
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

Agency 52
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What is self-serve DSP?

AdvertiseMint

This hands-on approach provides more control and transparency, enabling advertisers to make informed decisions with precision and extend their audience reach. As the digital ad world progresses, comprehending the benefits of self-serve DSPs is vital for those aiming to elevate their advertising efforts. billion by 2028.

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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

BARB data shows the Rupert Murdoch-owned channel reaches three percent of the UK TV viewing population per month for an average visit length of eight seconds – “less than a quarter of the average 35 seconds audiences spent watching GB News,” according to Press Gazette. Metro and The Independent See Strong Audience Growth in June.

Ad Tech 52