Martech Series

JULY 13, 2022

The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.

MarTech 79

MarTech Communications Media Audience 79

VideoWeek

FEBRUARY 15, 2024

The investment aims to double the group’s streaming revenues, and number of hours viewed on its streaming platform, by 2028. percent audience share among 25-49 year olds for its free-to-air channels (M6, W9, 6ter and Gulli), with the French version of The Traitors reaching a 33 percent share.

Conversion 59

Conversion Audience Advertising Marketing 59

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. At the same time, while there are many restrictions when it comes to advertising cannabis online, DOOH comes with fewer restrictions, so advertisers can get many more impressions from a wider audience.

Marketing 58

Marketing Brand Awareness Education Audience 58

MNTN

DECEMBER 18, 2023

And with linear revenue dropping off and the percentage of ad-free CTV viewing growing to 30% over the next four years, Group M anticipates that available TV advertising hours could drop by as much as 17% by 2028. Nailing your audience targeting is essential to weathering whatever comes of the ad inventory shake-up.

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

VideoWeek

APRIL 4, 2024

But where such a packed sporting schedule would once have been a golden ticket for TV companies, the playing field looks different this year; audiences are fragmented across different video services, and advertisers are not spending on TV like they used to. And without the mass reach of live TV, advertisers will spend less around sport.

Marketing 59

Marketing Audience Media Advertising 59

VideoWeek

JULY 11, 2023

The subsidiary grew its share of the commercial TV audience from 8.52 Doubling up The PSB identified boosting commercial income as a top priority, behind impartiality and trust, providing outstanding content, and offering audiences more value online. percent in 2021 to 8.70 percent in 2022.

Audience 45

Audience Advertising Marketing 45

Clearcode

APRIL 3, 2023

The Global Gambling Advertising Industry Global Online Gambling Market (2022 to 2028) Key factors impacting the recent growth Top Gambling Advertisers in 2022 How Do Gambling Companies Advertise Their Products? These companies spend millions of dollars on marketing to get their message in front of a larger audience. since 2015.

Advertising 56

Advertising Entertainment Public Relations Audience 56

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76 What is virtual reality?

AutoMobile 135

AutoMobile Marketing Healthcare Manufacturing 135

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. According to Wyzowal , audiences are 17% more likely to buy the product after watching video ads than static ads. billion in 2028. What Is Video Advertising? billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Smart-Hub

FEBRUARY 12, 2024

Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Additionally, they allow advertisers to deliver more valuable information to their audiences. SmartHub's Features Have No Limits! How to launch a successful video advertising campaign?

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Martech Series

OCTOBER 31, 2022

I’m excited to expand our partnership with 15,000 of our advertisers, providing them a broader opportunity to reach their target audiences and driving lower acquisition costs,” said Adam Singolda, Founder and CEO at Taboola. “It Most recently, the companies announced an extended partnership through 2028.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

MNTN

DECEMBER 29, 2022

While Disney is still struggling to get their ad-supported offering on Roku devices , the future is looking rosy for the House of Mouse: the ad-supported offering is projected to account for 88% of Disney’s global subscriptions by 2028, and 1 in every 4 subscribers may switch over to ads.

Audience 52

Audience Conversion Marketing Advertising 52

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

VideoWeek

DECEMBER 9, 2022

Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. This latest development is a clear sign of the importance of Origin in advancing the audience measurement offerings and a clear sign of commitment from the UK advertiser community,” said ISBA president Margaret Jobling.

Food 52

Food Ad Tech Media Agency 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. The societal upheaval brought on by the 2020 pandemic left many brands struggling to connect with audiences as they once had, which is most likely why the CRM market grew 10.9% billion by 2028. that year and is expected to grow to $128.97

Marketing 96

Marketing Communications Healthcare Finance 96

VideoWeek

MARCH 3, 2023

The companies said the partnership enables interoperability, allows marketers to reach a wider audience and raises ad revenues for publishers. FLEDGE is a tool in Google’s Privacy Sandbox combining the Custom Audience API and Ad Selection API, enabling app owners to define and target audiences based on behaviour.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

NOVEMBER 13, 2022

The unit will focus on Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The new Digital Career Accelerator led by PMG hopes to generate 1,000 TCC students in digital, marketing and advertising foundations by 2028. Direct quote. Where do Amazon and the NFL go from here? Keep scaling.

Media 57

Media Ad Tech Agency eCommerce 57

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

JANUARY 5, 2024

GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results. In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. Magna now forecasts 5.2 percent next year.

Media 52

Media Agency Advertising Machine Learning 52

Brid.tv

DECEMBER 6, 2023

Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.

Cookies 87

Cookies First-Party Cookies Audience Ad Inventory 87

Digiday

JULY 28, 2022

augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, according to Statista , publishers have a strong incentive to find a solution to that problem and to consider investing more in both technologies. With the U.S. Publishers use VR to expand beyond journalistic purposes.

Entertainment 78

Entertainment Media Marketing Education 78

VideoWeek

NOVEMBER 11, 2022

ITV and the BBC have signed a new deal with UEFA to show Euro 2024 and Euro 2028, with the rights to each tournament split equally. The BBC has proven time and again that we have the ability to bring the biggest sporting events to the widest audience,” said BBC Sport director Barbara Slater. WPP Announces First Campus in Brazil.

Media 52

Media Retargeting Non-Profit Entertainment 52

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. Blueshift’s Audience Insights is a module that provides customer engagement insights and adds Databricks and LLM-powered recommendations to its Data Warehouse Sync and Customer AI modules. who participated in the testing. People are using models as their search engine, and it’s kicking out garbage.

MarTech 101

MarTech Audience Media Marketing 101

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Monetize More

MARCH 2, 2023

RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech Series

AUGUST 5, 2022

billion by 2028, at a CAGR of 35.12% over the forecast period (2022–2028). By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information. Plus, videos are easy to share, which means they have the potential to reach a wide audience.

Marketing 81

Marketing Audience Media Entertainment 81

Single Grain

JULY 14, 2023

Programs such as HSN, QVC, and various televised auction shows have always attracted an audience – and that’s because selling via live videos works. If you’re adding TikTok Live Shop and other real-time selling platforms to your strategy, the most important best practice is to connect with your audience.

Advertising 52

Advertising Video Ads Fashion Audience 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Billion by 2028. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Billion by 2028. billion USD. Techjury ) U.S. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

MARCH 3, 2020

Top audience segments in this space include empty nesters, entertainment enthusiasts, mobile moms and news junkies. In terms of location, there is often a heavy regional focus in terms of where the audience is located. dropped by over 50% between 2000 and 2014 , and it’s expected to fall by an additional 6% between 2018 and 2028.

Audience 52

Audience Entertainment Agency Media 52

VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

Single Grain

JUNE 5, 2023

billion by 2028. Write Cream ) Image ads are the most common types of ad content that boost audience engagement. WebFX ) The top display optimization tactics are audience targeting and ad placement. Work With Us General Online Advertising Statistics There are 4.95 billion internet users. from 2020 to 2027. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. from 2021 to 2028 and will reach $122.11 billion by 2028. Looking for the latest SEO statistics? SEO Industry Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

AdvertiseMint

OCTOBER 30, 2023

This hands-on approach provides more control and transparency, enabling advertisers to make informed decisions with precision and extend their audience reach. billion by 2028. billion by 2028. from 2023 to 2028. Look for platforms that provide granular targeting options, ensuring your ads reach the desired audience.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40