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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion.

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The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. Magna now forecasts 5.2 percent next year.

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12 Mobile Advertising Trends You Can’t Ignore in 2023

Single Grain

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

billion by 2028. Write Cream ) Image ads are the most common types of ad content that boost audience engagement. WebFX ) The top display optimization tactics are audience targeting and ad placement. Work With Us General Online Advertising Statistics There are 4.95 billion internet users. from 2020 to 2027. for display ads. (

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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

billion by 2028, according to Statista. The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance and Customer Insights,” the two companies said in a press statement.

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The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

VideoWeek

” Facebook now makes more money from video-based advertising than any broadcaster, she explained, owing to the value of first-party data in a GDPR-compliant, cookieless digital landscape. . Bringing Gauss to the UK audience means more companies can make the right decisions at the right time for success.”.