Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 94

Non-Profit GDPR MarTech Conversion 94

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. The ICO issued Experian an enforcement notice in 2020, over the credit reporting company’s use of personal data in direct marketing.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers.

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. There will be a rise in privacy concerns, so advertisers have to be extra careful that their campaigns are compliant with data privacy regulations, such as GDPR.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

billion by 2028. Insider Intelligence ) Learn More: * The Email Marketer’s 4-Step Guide to GDPR Compliance * How Poor Website Security Negatively Impacts SEO Rankings * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? Work With Us General Online Advertising Statistics There are 4.95 billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) law, which sets guidelines for collecting and using an individual’s personal information — companies must tell consumers how they’re using their data, and if and when it is breached.

Marketing 64

Marketing Retail Ad Targeting Conversion 64