Martech Series

JANUARY 10, 2023

billion by 2028 from USD 13.78 billion in 2021, registering a CAGR of 30.67% over the forecast duration of 2022-2028. Due to the influence of various growth inducing factors, this business sphere has been garnering robust returns over 2022-2028. The Global Podcasting Market is anticipated to reach a valuation of USD 89.64

Marketing 104

Marketing Education MarTech Conversion 104

Digiday

MARCH 19, 2025

By 2028, retail media is expected to account for almost a quarter of all U.S. To put some numbers to it, eMarketer also reported that by 2028, retail media CTV will represent more than a quarter of RMN display ad spend , and nearly 22% of CTV ad spending overall. The rise of retail media networks has happened fast.

Retail 78

Retail Media Marketing Agency 78

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

Education 116

Education SEO Marketing Retargeting 116

VideoWeek

AUGUST 14, 2024

The report, ‘Global Entertainment & Media (E&M) Outlook 2024-2028’, notes that the UK is the largest OTT market in Western Europe, but subscription uptake is expected to slow over the next four years. billion in 2028, according to PwC, from £6.5 UK E&M revenues are expected to reach £121 billion by 2028.

Entertainment 64

Entertainment Retail Media Marketing 64

More About Advertising

SEPTEMBER 2, 2020

Celebrities and athletes have helped create a “digital first” logo for the 2028 Olympics in Los Angeles, with various names offering up their own versions of the “A,” all contributing to a dynamic image that is in constant movement.

Media 59

Media Advertising 59

More About Advertising

NOVEMBER 13, 2024

WPP’s Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM.

Media 59

Media Advertising Finance Agency 59

AdExchanger

AUGUST 15, 2024

With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally.

Marketing 113

Marketing eCommerce Retail Media 113

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Retail 117

Retail Entertainment MarTech Advertising 117

Exchange Wire

SEPTEMBER 7, 2023

The post Taboola & Slate Announce the Renewal of Their Exclusive Partnership Until 2028 appeared first on ExchangeWire.com. Taboola, a global leader in powering recommendations for the open web, has announced the renewal of its partnership with the independent online magazine Slate.fr

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Martech

OCTOBER 18, 2024

billion by 2028, businesses of all sizes are recognizing the importance of these tools. Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48

Marketing 65

Marketing MarTech ROI 65

illumin

JANUARY 23, 2025

trillion USD of global retail sales will still occur offline in 2028. In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7

Retail 95

Retail GDPR ROI Marketing 95

Martech Series

OCTOBER 25, 2022

Automates data security and privacy protection for developers to address market forecast to reach $17 billion in annual spend by 2028. 17 Billion Data Security Market by 2028. Billion by 2028, growing at a CAGR of 22.45% from 2021 to 2028. Billion in 2020 and is projected to reach $17.12

Healthcare 98

Healthcare eCommerce Finance MarTech 98

Basis

OCTOBER 11, 2024

This number will continue to inch up in the years ahead, reaching 165 million users in 2028. Experts believe that by 2028, that number could surpass $25.5 That’s more than 14 million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2028. million in 2028.

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 112

Non-Profit GDPR MarTech Conversion 112

Digiday

SEPTEMBER 17, 2024

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028 , according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.

Advertising 93

Advertising Agency Media Marketing 93

Martech Series

OCTOBER 17, 2022

billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. billion by 2028 from $13.07 The CDN market is expected to reach $29.97 Accelerated content and application performance with a large and distributed network of points of presence differentiate CDN vendors.

Marketing 98

Marketing Conversion Rate MarTech Conversion 98

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

MarTech 127

MarTech Marketing Media 127

VideoWeek

JUNE 18, 2025

The move also brings more live sport to Netflix, as TF1 broadcasts several European tournaments, as well as all the French national team’s football matches until 2028.

Entertainment 59

Entertainment Manufacturing Audience Advertising 59

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Marketing 117

Marketing Machine Learning Healthcare eCommerce 117

Digiday

MAY 23, 2024

Ad spend is catching up with this cultural behavior: In 2024, podcasts will surpass $2 billion in ad revenue for the first time, and by 2028, that number will top $3 billion. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 87

Advertising Media Marketing 87

Digiday

JANUARY 1, 2024

By 2028, we expect retail media revenue to exceed that of linear TV and CTV combined.” “Although the U.S. and China are still expected to represent 77.6% of global retail media ad revenue in 2024, they will be among the slowest growing,” wrote Scott-Dawkins in her forecast, predicting 38% growth in Brazil, 24.5%

Retail 92

Retail Agency Media Marketing 92

Exchange Wire

MARCH 27, 2024

On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [.]

eCommerce 75

eCommerce 75

Martech Series

JANUARY 3, 2023

CAGR during 2022-2028 reaching $12.5B+ by 2028. According to ResearchandMarkets Philippines NFT Market Intelligence Report 2022, the NFT industry in Philippines is expected to grow steadily at a 32.6% “This is our players’ and league’s way of giving back to our community of fans who have given us so much already.

Entertainment 98

Entertainment MarTech Marketing Audience 98

VideoWeek

JUNE 2, 2025

billion in 2028. Addressability is key for powering accurate targeting, measurement, and attribution, which are all necessary to help marketers confidently invest in CTV. Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73

Manufacturing 52

Manufacturing Cookies Ad Targeting Retail 52

Digiday

AUGUST 28, 2024

media ad spend in 2028, according to eMarketer. Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S.

Retail 72

Retail Agency Media Marketing 72

Martech Series

JUNE 30, 2022

The AR Market will be valued at more than $340 billion by 2028 , as disclosed by Techjury, while its current market value is $3.5 The Augmented Reality market revenue will touch $340 billion by 2028. Such smart data facilitates the companies in coming up with better and well-informed decisions to improve buying experiences.

Marketing 98

Marketing Machine Learning eCommerce MarTech 98

MNTN

DECEMBER 14, 2023

Compound Annual Growth Rate (CAGR) for CTV through 2028. A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023, hitting $29.2 And that growth is forecasted to continue, with an expected 9.5% CAGR by that point.

Entertainment 98

Entertainment MarTech Advertising Marketing 98

Martech Series

JULY 13, 2022

The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.

MarTech 97

MarTech Communications Marketing Media 97

Martech Series

JANUARY 11, 2023

billion during the forecast period (2022 – 2028). The on-premise emerged as the most promising segment and accounted for largest revenue share of over 60% in 2021-2022 and is expected to dominate the market from 2022 to 2028. The customer experience management market was estimated at USD 8.96 billion in 2021. to reach USD 38.03

Marketing 111

Marketing MarTech Retail eCommerce 111

VideoWeek

DECEMBER 7, 2022

.” Another potential barrier will be investment, or a lack of it, with the current government’s somewhat hostile stance towards the BBC.

Education 119

Education Audience Media Marketing 119

Basis

JUNE 2, 2025

between 2025 and 2028. While non-retail commerce media is still in its nascency, its swift evolution is opening up new, less-saturated channels for marketers to reach high-intent audiences. In fact, non-retail commerce media is growing even faster than retail media, and will see a compound annual growth rate (CAGR) of 34.1%

Retail 59

Retail Media Cookies Audience 59

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.

MarTech 112

MarTech Audience Media Marketing 112

Digiday

JUNE 12, 2023

of total revenue by 2028. While noting that retail media is expected to grow just under 10% globally in 2023 to hit $125.7 billion, Scott-Dawkins predicted that it will account for 15.4% Continue reading this article on digiday.com.

Retail 69

Retail Media Advertising Marketing 69

Martech Series

AUGUST 12, 2022

By 2028, the market at large is expected to be worth $550 billion. The data analytics market is slowly becoming one of the major players within the tech industry.

Machine Learning 98

Machine Learning MarTech Marketing Advertising 98

Martech Series

SEPTEMBER 30, 2022

billion by 2028 from $3.33 from 2021 to 2028. The constant integration of new technologies, such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR), will continue to grow the interior design software market in coming years. billion in 2020; it is expected to grow at a CAGR of 9.8%

MarTech 96

MarTech Marketing Retail 96

VideoWeek

NOVEMBER 1, 2023

Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. But FAST is set to accelerate in the UK as linear viewing continues to decline and SVOD services grow more expensive.

Audience 104

Audience Marketing Advertising Media 104