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With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world […]
She will serve as the association’s president in the final year of her term (2027-2028), taking over from Justin Sink , Bloomberg News White House correspondent. Honored to have the trust of the White House press corps to move the WHCA forward in its next chapter – and to serve as president heading into the 2028 election!
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. in 2028 — compared that to the market conditions of 10 years earlier when growth was consistently above 20%.
Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028.
billion in 2028—and this holiday season, social commerce is set to play an even greater role in guiding shoppers’ journeys. But social media is growing from a space primarily for inspiration into a destination for product discovery and purchasing as well. US retail social commerce is forecast to grow from $85.58 billion in 2025 to $137.06
trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem. As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024).
eMarketer forecasts the CTV market to be worth $45 billion in 2028, when digital advertising reaches $450 billion. .” Lessons from Big Tech That idea is based on the argument that the TV market is undervalued by a factor of ten, at least from where tvScientific sits. “And we speak their language.
trillion USD of global retail sales will still occur offline in 2028. In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7
By 2028, retail media is expected to account for almost a quarter of all U.S. To put some numbers to it, eMarketer also reported that by 2028, retail media CTV will represent more than a quarter of RMN display ad spend , and nearly 22% of CTV ad spending overall. The rise of retail media networks has happened fast.
through 2028, according to The Business Research Company , selecting the right tools is more criticalandpotentially more overwhelmingthan ever. Everything from content creation to scheduling and project management are core tools in any marketer’s arsenal. With the global creative software market reaching $13.95
The market opportunity is accelerating rapidly, with Gartner predicting 30% of B2B sales cycles will operate through Digital Sales Rooms by 2028, making early adoption a competitive advantage. TABLE OF CONTENTS: What Are Buyer Intent Pods? This insight transforms how sales teams prioritize their outreach.
Approximately 80 million Americans are currently using health-related smart wearables , with a projected reach of 90 million by 2028. Advertisers can utilize smart wearable ads to boost engagement rates, rather than relying on traditional display advertising. Smart wearable ads transform how brands connect with their audiences.
WPP’s Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM.
between 2025 and 2028. While non-retail commerce media is still in its nascency, its swift evolution is opening up new, less-saturated channels for marketers to reach high-intent audiences. In fact, non-retail commerce media is growing even faster than retail media, and will see a compound annual growth rate (CAGR) of 34.1%
percent for 2027 and 2028, while tariff-related uncertainties and ongoing geopolitical tensions in the Middle East are “likely to dampen business and household sentiment.” Ad spend forecasts for 2025 have therefore been lowered from 1.3 percent, although the market is expected to recover to 1.6 percent in 2026.
billion in annual ad revenue by 2028. Evercore ISI analyst Mark Mahaney projects that if Meta earns just $6 in average ad revenue per daily user from this effort, a small portion compared to its broader business and grows the Updates tab’s daily user base from 1.5 billion to 1.7 billion, WhatsApp’s new features could generate around $10.2
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?
billion by 2028, according to eMarketer , and Roblox , already one of the top platforms, is positioned to be a big winner. The platform has 100 million daily active users globally who participate in adventures and games developed by the next-generation creators Dentsu is hoping to identify. in-game ad revenue is expected to top $11.5
billion by 2028 , with platforms that unify content, training, and analytics showing 40% higher rep adoption than modular solutions. These trends favor providers who combine advanced technology with strategic expertise. The sales enablement platform market is projected to reach $3.6
percent of all global ad spend in Q1, projected to near 80 percent ($1 trillion) in 2028. WARC found that “pure play internet” channels ( social media, retail media, online display, online classified and paid search) took 70.8 This means that Alphabet, Meta and Amazon will take 54.7 percent in 2026.
He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. Read more on VideoWeek.
Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. Estimated daily active users: 200-250 million. Total users worldwide: 415.3 X is ranked as the 11th or 12th most popular social network globally by monthly active users.
.” Tying those channels together also spells opportunity for the open web, according to Naylor, even in the face of forecasts that put half of all global ad spend in the hands of Amazon, Google and Meta by 2028. “And we asked ourselves, how in the world are we going to ever shake those three from their immovable foundations?
Netflix Commits €1 Billion to Spanish Production Netflix is to invest over €1 billion in Spanish production between 2025 and 2028, CEO Ted Sarandos announced on Tuesday. From June, these Roku-powered models will begin using Freely as the default TV guide, meaning it will be presented as the primary means of streaming live TV.
billion in 2028. Addressability is key for powering accurate targeting, measurement, and attribution, which are all necessary to help marketers confidently invest in CTV. Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73
According to WARC forecasts, by 2028, half of all global ad spend will be going to Meta, Amazon and Google. And for the sell-side, building ID solutions on deterministic data stands to benefit the walled garden platforms with vast numbers of logged-in users, accelerating the flow of ad spend into the hands of a few tech giants.
The move also brings more live sport to Netflix, as TF1 broadcasts several European tournaments, as well as all the French national team’s football matches until 2028.
in-game paid ad revenue is expected to top $11 billion by 2028, according to eMarketer. With more than 80% U.S. internet users and over 90% of Gen Z and Gen Alpha identifying as gamers, the gaming space represents a major opportunity for advertisers.
billion by 2028, businesses of all sizes are recognizing the importance of these tools. Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48
Habets took the position in 2022, and will remain Group CEO and Chairman of the Executive Board until October 2028. Bert Habets Secures Another Three Years as ProSieben CEO ProSiebenSat.1 1 has extended its contract with CEO Bert Habets for another three years, the German media group announced last week.
Beyond the EU AI Act’s substantial penalties, 25% of large organizations are expected to have consolidated, dedicated information-governance teams by 2028, up from less than 1% in 2023, according to Gartner’s Market Guide for AI Trust, Risk, and Security Management. The financial stakes extend beyond fines.
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the breakout star. The alcohol-free brew will be the official beer of the Summer Olympics in Paris, joining Coca-Cola, Toyota, Airbnb and others as the.
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.
trillion by 2028 at a compound annual growth rate of 6%. The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 It's a highly competitive category, with more than 420 brands spending more than $3.3 billion combined in yearly advertising.
has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets through December 31, 2028. "We Gray Television, Inc.
billion by 2028 from USD 13.78 billion in 2021, registering a CAGR of 30.67% over the forecast duration of 2022-2028. Due to the influence of various growth inducing factors, this business sphere has been garnering robust returns over 2022-2028. The Global Podcasting Market is anticipated to reach a valuation of USD 89.64
The report, ‘Global Entertainment & Media (E&M) Outlook 2024-2028’, notes that the UK is the largest OTT market in Western Europe, but subscription uptake is expected to slow over the next four years. billion in 2028, according to PwC, from £6.5 UK E&M revenues are expected to reach £121 billion by 2028.
Celebrities and athletes have helped create a “digital first” logo for the 2028 Olympics in Los Angeles, with various names offering up their own versions of the “A,” all contributing to a dynamic image that is in constant movement.
of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.
With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally.
The post Taboola & Slate Announce the Renewal of Their Exclusive Partnership Until 2028 appeared first on ExchangeWire.com. Taboola, a global leader in powering recommendations for the open web, has announced the renewal of its partnership with the independent online magazine Slate.fr
Automates data security and privacy protection for developers to address market forecast to reach $17 billion in annual spend by 2028. 17 Billion Data Security Market by 2028. Billion by 2028, growing at a CAGR of 22.45% from 2021 to 2028. Billion in 2020 and is projected to reach $17.12
With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.
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