Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 91

Non-Profit GDPR MarTech Conversion 91

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Machine Learning 95

Machine Learning Marketing Healthcare eCommerce 95

Martech Series

OCTOBER 25, 2022

Automates data security and privacy protection for developers to address market forecast to reach $17 billion in annual spend by 2028. 17 Billion Data Security Market by 2028. Billion by 2028, growing at a CAGR of 22.45% from 2021 to 2028. Billion in 2020 and is projected to reach $17.12

Healthcare 84

Healthcare eCommerce Finance MarTech 84

Digiday

JANUARY 1, 2024

By 2028, we expect retail media revenue to exceed that of linear TV and CTV combined.” “Although the U.S. and China are still expected to represent 77.6% of global retail media ad revenue in 2024, they will be among the slowest growing,” wrote Scott-Dawkins in her forecast, predicting 38% growth in Brazil, 24.5%

Retail 81

Retail Media Agency Marketing 81

MNTN

DECEMBER 14, 2023

Compound Annual Growth Rate (CAGR) for CTV through 2028. A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023, hitting $29.2 And that growth is forecasted to continue, with an expected 9.5% CAGR by that point.

Entertainment 98

Entertainment MarTech Advertising Marketing 98

Martech Series

OCTOBER 17, 2022

billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. billion by 2028 from $13.07 The CDN market is expected to reach $29.97 Accelerated content and application performance with a large and distributed network of points of presence differentiate CDN vendors.

Marketing 81

Marketing Conversion Rate MarTech Conversion 81

Digiday

JUNE 12, 2023

of total revenue by 2028. While noting that retail media is expected to grow just under 10% globally in 2023 to hit $125.7 billion, Scott-Dawkins predicted that it will account for 15.4% Continue reading this article on digiday.com.

Retail 66

Retail Media Advertising Marketing 66

Martech Series

JANUARY 3, 2023

CAGR during 2022-2028 reaching $12.5B+ by 2028. According to ResearchandMarkets Philippines NFT Market Intelligence Report 2022, the NFT industry in Philippines is expected to grow steadily at a 32.6% “This is our players’ and league’s way of giving back to our community of fans who have given us so much already.

Entertainment 92

Entertainment MarTech Marketing Audience 92

VideoWeek

OCTOBER 3, 2023

Ampere forecasts that total spend on sports rights by “traditional TV players” will decline by almost 10 percent between 2024 and 2028, at an average of almost $800 million per year. After a decade of double-digit growth, total content spend by the OTT services is expected to fall to just 2 percent YoY in 2028.

Media 59

Media Marketing Audience Advertising 59

VideoWeek

NOVEMBER 1, 2023

Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. But FAST is set to accelerate in the UK as linear viewing continues to decline and SVOD services grow more expensive.

Audience 104

Audience Marketing Advertising Media 104

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

MarTech 120

MarTech Marketing Media 120

Martech Series

JUNE 30, 2022

The AR Market will be valued at more than $340 billion by 2028 , as disclosed by Techjury, while its current market value is $3.5 The Augmented Reality market revenue will touch $340 billion by 2028. Such smart data facilitates the companies in coming up with better and well-informed decisions to improve buying experiences.

Marketing 85

Marketing Machine Learning eCommerce MarTech 85

VideoWeek

FEBRUARY 15, 2024

The investment aims to double the group’s streaming revenues, and number of hours viewed on its streaming platform, by 2028. .” To realise the new service, M6 will invest up to €100 million in its streaming business. The company expects its streaming operations to break even in 2027.

Conversion 59

Conversion Audience Advertising Marketing 59

Martech Series

JULY 13, 2022

The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.

MarTech 79

MarTech Communications Media Audience 79

VideoWeek

DECEMBER 7, 2022

.” Another potential barrier will be investment, or a lack of it, with the current government’s somewhat hostile stance towards the BBC.

Education 119

Education Audience Media Marketing 119

Martech Series

AUGUST 12, 2022

By 2028, the market at large is expected to be worth $550 billion. The data analytics market is slowly becoming one of the major players within the tech industry.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

Martech Series

JUNE 23, 2022

Mn by 2028. The funding round was led by Creades, Nordstjernan Growth, and Alfvén Didrikson. The global online presentation software market is valued at US$ 873.54 Mn and is expected to reach US$ 1796.42

Audience 81

Audience Education Communications MarTech 81

MNTN

DECEMBER 18, 2023

And with linear revenue dropping off and the percentage of ad-free CTV viewing growing to 30% over the next four years, Group M anticipates that available TV advertising hours could drop by as much as 17% by 2028. All this really means, though, is that CTV advertising is about to become very valuable real estate.

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

Martech

SEPTEMBER 8, 2023

trillion by 2028 , per Verified Market Research’s estimates. The time is now Budgets for in-person events have finally exceeded pre-pandemic numbers, according to a March 2023 Exhibitor study. The global event industry will be valued at $2.19

ROI 118

ROI Brand Awareness Marketing MarTech 118

Clearcode

APRIL 3, 2023

The Global Gambling Advertising Industry Global Online Gambling Market (2022 to 2028) Key factors impacting the recent growth Top Gambling Advertisers in 2022 How Do Gambling Companies Advertise Their Products? Global Online Gambling Market (2022 to 2028) The global online gambling market size reached $79.8

Advertising 56

Advertising Entertainment Public Relations Audience 56

VideoWeek

JULY 11, 2023

” BBC Studios plans to double the size of its business by 2028, pointing to content partnerships as a future growth path, such as its deal with Disney+ that licences its hit shows ( Doctor Who and Bluey ) to the streaming service.

Audience 45

Audience Advertising Marketing 45

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. The cannabis market is forecast to reach a whopping $50.7

Marketing 59

Marketing Brand Awareness Education Audience 59

VideoWeek

APRIL 4, 2024

Ampere Analysis forecasts that total spend on sports rights by incumbent broadcasters is set to decline by almost 10 percent between 2024 and 2028. And without the mass reach of live TV, advertisers will spend less around sport.

Marketing 59

Marketing Audience Media Advertising 59

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

AutoMobile 133

AutoMobile Marketing Healthcare Manufacturing 133

Martech Series

AUGUST 8, 2022

billion by 2028, at a CAGR of 8.9% over the forecast period (2022–2028). Global wireless microphone market size was valued at USD 1.72 billion in 2021, and it is expected to reach a value of USD 3.12 Wireless microphones allow performers to move around freely while recording and eliminate the need for cables or messy plugs.

Marketing 52

Marketing Electronics Manufacturing Media 52

Martech Series

NOVEMBER 20, 2022

.” Moving forward, the outlook for B2B marketplaces looks positive, with expectations that the e-commerce market will grow from US$8 trillion in 2021 to US$26 trillion in 2028.

Finance 52

Finance eCommerce MarTech Marketing 52

Martech Series

OCTOBER 31, 2022

Most recently, the companies announced an extended partnership through 2028. Ströer is the first sales house in the DACH region to use Taboola’s Header Bidding capabilities and in doing so, continues its use of a variety of Taboola offerings. “Over our long partnership, their technology has given us clear competitive advantage.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Martech Series

JUNE 8, 2022

billion global market for low-code development will continue to see 44% annual growth through 2028. The company’s enterprise low-code, model-driven approach has emerged as the mainstream paradigm for enterprises creating new business value with digital solutions. Researchers estimate that the $13.8

Marketing 70

Marketing MarTech 70

Martech Series

JUNE 17, 2022

In fact, the global meetings, incentives, conferences, and exhibitions (MICE) industry is set to exceed $1619B by 2028 , and in Europe alone, the exhibitions and events market will realise an absolute growth of more than 19% in terms of revenue by 2027. A rise in accessible VE hasn’t spelt the doom of physical events post-pandemic.

Food 84

Food MarTech Media Marketing 84

Digiday

MARCH 26, 2023

The goal is to train more than 1,000 students by 2028, with PMG committing $50,000 in scholarships to 50 students over the next five years. Seits sits on a diversity steering committee created in 2020. In 2022, PMG partnered with Tarrant County College to offer digital career training in data, analytics and e-commerce.

Agency 63

Agency Public Relations Media Conversion 63

VideoWeek

DECEMBER 9, 2022

Hybrid Tiers to Drive SVOD Growth Through 2028. billion in 2028, according to Digital TV Research. Discovery and Paramount to reach 372 million hybrid subscribers by 2028. Driven by this proliferation of ad-supported tiers, global SVOD subscriptions are expected to increase by 428 million to hit 1.76

Food 52

Food Ad Tech Media Agency 52

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Marketing 85

Marketing Retail Shipping MarTech 85

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. billion by 2028. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it. 65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5

Marketing 95

Marketing Communications Healthcare Finance 95

Smart-Hub

FEBRUARY 12, 2024

Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. SmartHub's Features Have No Limits!

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

MNTN

DECEMBER 29, 2022

While Disney is still struggling to get their ad-supported offering on Roku devices , the future is looking rosy for the House of Mouse: the ad-supported offering is projected to account for 88% of Disney’s global subscriptions by 2028, and 1 in every 4 subscribers may switch over to ads.

Audience 52

Audience Conversion Marketing Advertising 52

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Retail 104

Retail Entertainment MarTech Media 104

VideoWeek

JUNE 9, 2023

Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. While such a change would give PSBs’ ad revenues a boost, COBA says it would result in a decline in PSB news output, while also harming smaller broadcasters. Read more on VideoWeek.

Agency 52

Agency Media Ad Tech eCommerce 52