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Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Adweek

With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world […]

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Revolving Door Round-Up: Fox News’ Jacqui Heinrich Named to WHCA Board

Adweek

She will serve as the association’s president in the final year of her term (2027-2028), taking over from Justin Sink , Bloomberg News White House correspondent. Honored to have the trust of the White House press corps to move the WHCA forward in its next chapter – and to serve as president heading into the 2028 election!

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Honda’s Accessible Cars are Headed to the Los Angeles Olympics

Adweek

Honda will bring its accessible vehicles to Olympics as a founding partner of the LA 2028 Olympic and Paralympic Games.

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In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond 

Digiday

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. in 2028 — compared that to the market conditions of 10 years earlier when growth was consistently above 20%.

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2025 Programmatic Advertising Trends to Know

Basis

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028.

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The Holiday Marketing Funnel is Evolving. Here’s How.

Basis

billion in 2028—and this holiday season, social commerce is set to play an even greater role in guiding shoppers’ journeys. But social media is growing from a space primarily for inspiration into a destination for product discovery and purchasing as well. US retail social commerce is forecast to grow from $85.58 billion in 2025 to $137.06

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How Brands Can Capture Travelers in Uncertain Times

PubMatic

trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem. As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024).