More About Advertising

NOVEMBER 13, 2024

WPP’s Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM.

Media 59

Media Advertising Finance Agency 59

Basis

OCTOBER 11, 2024

This number will continue to inch up in the years ahead, reaching 165 million users in 2028. Experts believe that by 2028, that number could surpass $25.5 That’s more than 14 million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2028. million in 2028.

Advertising 80

Advertising Pop-Up Brand Awareness Audience 80

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Retail 110

Retail Entertainment MarTech Media 110

Digiday

SEPTEMBER 17, 2024

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028 , according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.

Advertising 92

Advertising Agency Media Marketing 92

Exchange Wire

MARCH 27, 2024

On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [.]

eCommerce 98

eCommerce 98

Martech

OCTOBER 18, 2024

billion by 2028, businesses of all sizes are recognizing the importance of these tools. Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48

Marketing 61

Marketing ROI MarTech 61

More About Advertising

APRIL 9, 2024

Nationwide’s controversial campaign by New Commercial Arts about bank closures is back on air – with a changed V/O featuring its revised promise not to close any more branches before 2028. The original, implying it wasn’t closing branches full stop, was pulled after complaints to the ASA from, among others, rival Santander.

Advertising 65

Advertising Finance Agency 65

Martech Series

OCTOBER 25, 2022

Automates data security and privacy protection for developers to address market forecast to reach $17 billion in annual spend by 2028. 17 Billion Data Security Market by 2028. Billion by 2028, growing at a CAGR of 22.45% from 2021 to 2028. Billion in 2020 and is projected to reach $17.12

Healthcare 84

Healthcare eCommerce Finance MarTech 84

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 101

Non-Profit GDPR MarTech Conversion 101

Digiday

AUGUST 28, 2024

media ad spend in 2028, according to eMarketer. Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S.

Retail 71

Retail Agency Media Marketing 71

Digiday

MAY 23, 2024

Ad spend is catching up with this cultural behavior: In 2024, podcasts will surpass $2 billion in ad revenue for the first time, and by 2028, that number will top $3 billion. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 85

Advertising Media Marketing 85

Digiday

JANUARY 1, 2024

By 2028, we expect retail media revenue to exceed that of linear TV and CTV combined.” “Although the U.S. and China are still expected to represent 77.6% of global retail media ad revenue in 2024, they will be among the slowest growing,” wrote Scott-Dawkins in her forecast, predicting 38% growth in Brazil, 24.5%

Retail 91

Retail Media Agency Marketing 91

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Machine Learning 105

Machine Learning Marketing Healthcare eCommerce 105

MNTN

DECEMBER 14, 2023

Compound Annual Growth Rate (CAGR) for CTV through 2028. A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023, hitting $29.2 And that growth is forecasted to continue, with an expected 9.5% CAGR by that point.

Entertainment 98

Entertainment MarTech Advertising Marketing 98

Martech Series

OCTOBER 17, 2022

billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. billion by 2028 from $13.07 The CDN market is expected to reach $29.97 Accelerated content and application performance with a large and distributed network of points of presence differentiate CDN vendors.

Marketing 81

Marketing Conversion Rate MarTech Conversion 81

VideoWeek

MARCH 25, 2024

” Digital advertising is therefore expected to grow its share of ad revenues from 64 percent in 2023 to 76 percent in 2028. Within digital advertising, commerce media is forecast to essentially double in size over the next five years, according to Weiser, accounting for $82 billion in ad revenues in 2028. percent in 2023).

Manufacturing 72

Manufacturing Retail eCommerce Ad Inventory 72

VideoWeek

OCTOBER 10, 2024

Total European retail media spending is projected to hit €31 billion by 2028. Recent figures from IAB Europe show retail media spending in Europe grew by 22 percent in 2023, much higher than the growth rate of the overall ad market which sat at six percent.

Video Ads 59

Video Ads Retail Media eCommerce 59

Martech Series

JANUARY 3, 2023

CAGR during 2022-2028 reaching $12.5B+ by 2028. According to ResearchandMarkets Philippines NFT Market Intelligence Report 2022, the NFT industry in Philippines is expected to grow steadily at a 32.6% “This is our players’ and league’s way of giving back to our community of fans who have given us so much already.

Entertainment 92

Entertainment MarTech Marketing Audience 92

Digiday

JUNE 12, 2023

of total revenue by 2028. While noting that retail media is expected to grow just under 10% globally in 2023 to hit $125.7 billion, Scott-Dawkins predicted that it will account for 15.4% Continue reading this article on digiday.com.

Retail 69

Retail Media Advertising Marketing 69

Basis

OCTOBER 18, 2024

In this context, retail sales are forecast to grow at a slow and steady pace through 2028, hovering around 3% growth each year. Within the broader retail landscape, e-commerce continues to grow in popularity among shoppers and is forecast to account for 20% of total retail sales by 2028.

Retail 77

Retail Marketing Shipping Mobile Ads 77

VideoWeek

OCTOBER 3, 2023

Ampere forecasts that total spend on sports rights by “traditional TV players” will decline by almost 10 percent between 2024 and 2028, at an average of almost $800 million per year. After a decade of double-digit growth, total content spend by the OTT services is expected to fall to just 2 percent YoY in 2028.

Media 59

Media Marketing Audience Advertising 59

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

MarTech 121

MarTech Marketing Media 121

Martech Series

JUNE 30, 2022

The AR Market will be valued at more than $340 billion by 2028 , as disclosed by Techjury, while its current market value is $3.5 The Augmented Reality market revenue will touch $340 billion by 2028. Such smart data facilitates the companies in coming up with better and well-informed decisions to improve buying experiences.

Marketing 85

Marketing Machine Learning eCommerce MarTech 85

VideoWeek

NOVEMBER 1, 2023

Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. But FAST is set to accelerate in the UK as linear viewing continues to decline and SVOD services grow more expensive.

Audience 104

Audience Marketing Advertising Media 104

Martech Series

JULY 13, 2022

The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.

MarTech 79

MarTech Communications Media Marketing 79

VideoWeek

DECEMBER 7, 2022

.” Another potential barrier will be investment, or a lack of it, with the current government’s somewhat hostile stance towards the BBC.

Education 119

Education Audience Media Marketing 119

Martech Series

AUGUST 12, 2022

By 2028, the market at large is expected to be worth $550 billion. The data analytics market is slowly becoming one of the major players within the tech industry.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

VideoWeek

FEBRUARY 15, 2024

The investment aims to double the group’s streaming revenues, and number of hours viewed on its streaming platform, by 2028. .” To realise the new service, M6 will invest up to €100 million in its streaming business. The company expects its streaming operations to break even in 2027.

Conversion 59

Conversion Audience Advertising Marketing 59

VideoWeek

JUNE 5, 2024

The projection extends to 2028, forecasting 4-5 percent growth each year in nominal terms. The full-year forecast of 6.3 percent growth would see US media companies generate $379 billion in total ad revenues this year, excluding political advertising.

Retail 59

Retail Media Advertising Marketing 59

Martech Series

SEPTEMBER 30, 2022

billion by 2028 from $3.33 from 2021 to 2028. The constant integration of new technologies, such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR), will continue to grow the interior design software market in coming years. billion in 2020; it is expected to grow at a CAGR of 9.8%

MarTech 73

MarTech Marketing Retail 73

Martech Series

JUNE 23, 2022

Mn by 2028. The funding round was led by Creades, Nordstjernan Growth, and Alfvén Didrikson. The global online presentation software market is valued at US$ 873.54 Mn and is expected to reach US$ 1796.42

Audience 81

Audience Education MarTech Communications 81

Martech Series

JANUARY 10, 2023

billion by 2028 from USD 13.78 billion in 2021, registering a CAGR of 30.67% over the forecast duration of 2022-2028. Due to the influence of various growth inducing factors, this business sphere has been garnering robust returns over 2022-2028. The Global Podcasting Market is anticipated to reach a valuation of USD 89.64

Marketing 85

Marketing Education MarTech Conversion 85

MNTN

DECEMBER 15, 2022

DTVR projects that by 2028, ad-supported plans could account for 88% of total global subscriptions for Disney+. This also doesn’t account for new subscribers. How many potential subscribers were held back by a high price tag and now finally have an option built for them? on CTV ad spending in 2023.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Clearcode

APRIL 3, 2023

The Global Gambling Advertising Industry Global Online Gambling Market (2022 to 2028) Key factors impacting the recent growth Top Gambling Advertisers in 2022 How Do Gambling Companies Advertise Their Products? Global Online Gambling Market (2022 to 2028) The global online gambling market size reached $79.8

Advertising 63

Advertising Entertainment Public Relations Audience 63

Martech

SEPTEMBER 8, 2023

trillion by 2028 , per Verified Market Research’s estimates. The time is now Budgets for in-person events have finally exceeded pre-pandemic numbers, according to a March 2023 Exhibitor study. The global event industry will be valued at $2.19

ROI 123

ROI Brand Awareness Marketing MarTech 123

Martech Series

JANUARY 23, 2023

billion by 2028 1. As more virtual reality (VR) and augmented reality (AR) content is created, video consumption increases, and employers need to support remote workforces, there is a growing demand for advanced content storage and management platforms. In fact, the global enterprise content management market is expected to reach $29.64

AutoMobile 80

AutoMobile eCommerce MarTech Marketing 80

MNTN

DECEMBER 18, 2023

And with linear revenue dropping off and the percentage of ad-free CTV viewing growing to 30% over the next four years, Group M anticipates that available TV advertising hours could drop by as much as 17% by 2028. All this really means, though, is that CTV advertising is about to become very valuable real estate.

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98