Game of Bundles: In the Ongoing Battle for Viewers, Streamers Are Forging Alliances
MNTN
DECEMBER 18, 2023
Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% Consumers having less interaction with advertisers (on TV, at least) will mean their tolerance for imprecision will be much lower, and every ad will need to count. (We
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