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Remove 2028 Remove Ad Inventory Remove Header Bidding Related Topics
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Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52
Header Bidding Ad Inventory Native Advertising Finance 52
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98
Ad network Demand Side Platform Ad Inventory Ad Exchange 98
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