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Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52
Header Bidding Ad Inventory Native Advertising Finance 52
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

Ad network 98
Ad network Demand Side Platform Ad Inventory Ad Exchange 98
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