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Video Advertising Overview for 2024: Efficient Video Ads Types and Channels

Smart-Hub

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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The Nominations Are In: How Connected TV is Set to Be the Biggest Winner from Google’s Outage

MNTN

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.

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What is self-serve DSP?

AdvertiseMint

billion by 2028. from 2023 to 2028. Self-serve DSPs allow for detailed audience segmentation, ensuring ads are shown to the most relevant users. Integration Capabilities: Connect seamlessly with various ad networks, ad exchanges, and SSPs, expanding your reach and potential audience.

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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

TF1 has secured the rights to all the French national team’s matches until 2028, including the UEFA Nations League, UEFA Euro 2024 qualifiers, the FIFA 2026 World Cup qualifiers and UEFA Euro 2028 qualifiers. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches.

Ad Tech 52
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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. The new agreement will see TIM pay the sports streaming company €43-46 million each year, allowing the pay-TV company to show the games on its VOD service TimVision.

Media 52