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How to unlock more value from your event content

Martech

Dig deeper: Doing more with less: How marketers can make content go further Collaboration is the key to post-event ROI Maximizing ROI from events requires a new mindset: viewing events as a moment in time, just one part of the event lifecycle. trillion by 2028 , per Verified Market Research’s estimates.

ROI 117
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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

The advertisers generate high ROI with leads, conversions, and sales from these video ads. Video ads generate high ROI Obviously, higher engagement, interaction, conversion, and sales of video ads lead to high ROI for both publishers and advertisers. billion in 2028. billion in both desktop and mobile.

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Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Martech Series

Most recently, the companies announced an extended partnership through 2028. Ströer is the first sales house in the DACH region to use Taboola’s Header Bidding capabilities and in doing so, continues its use of a variety of Taboola offerings. “Over our long partnership, their technology has given us clear competitive advantage.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. trillion US dollars by 2028. According to a McKinsey survey, companies leveraging customer analytics extensively are 2.6 Double down on tactics that yield real revenue.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. They proved to be “one of the most powerful and effective levers for generating store visits,” as well as delivering 40 percent higher ROI than the average for the sector.

Agency 52
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Billion by 2028. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. billion USD. Techjury ) U.S. billion by 2025.