Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91
Basis
DECEMBER 1, 2023
billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. The cannabis market is forecast to reach a whopping $50.7
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VideoWeek
JANUARY 5, 2024
Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.
VideoWeek
JUNE 9, 2023
Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. While such a change would give PSBs’ ad revenues a boost, COBA says it would result in a decline in PSB news output, while also harming smaller broadcasters. Read more on VideoWeek.
Brid.tv
DECEMBER 6, 2023
After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.
VideoWeek
MARCH 3, 2023
RTB House found that the scale of users testing the Privacy Sandbox proposal has increased from its initial tests in October, but remains low compared to cookie-based ad buying. “On SVOD Revenues to Reach $124 Billion by 2028 Global SVOD revenues will reach $124 billion by 2028, according to Digital TV Research, up from $99 billion in 2022.
VideoWeek
SEPTEMBER 22, 2023
It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The commercial broadcaster takes the rights from Channel 4 whose contract expires in 2024.
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