Monetize More

MARCH 2, 2023

RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion by 2028. 56% of advertisers use a self-serve demand side platform.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. We must report our stories in the way that audiences want to consume them,” she told staff in an email. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The consumer purchase data helps marketers to accurately assess how ads are driving sales, the companies said, and allows cross-channel, outcome-based audience targeting.

Ad Tech 52

Ad Tech Ad Server Media Audience 52