Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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VideoWeek

MAY 31, 2024

AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. The public and ad-funded broadcaster said Smartclip enables ZDF to see how many TVs are tuned in, when and for how long, and what they are watching.

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative.

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VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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