Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. By Matt Britton --> In a world where attention is fleeting and culture moves at hyperspeed, brands must do more than advertise—they must emotionally resonate.
Monetize More
JUNE 17, 2025
For decades, programmatic advertising has been built on a flawed premise: tracking people, rather than their motivations. Cookies, device IDs, and invasive profiling tools promised precision but delivered privacy scandals, wasted spend, and increasingly obsolete tactics. The alternative? Intent-based advertising , where AI deciphers why a user engages with content, without stalking their personal data.
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Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense. During a panel discussion at ADWEEK House in Cannes, Ankler Media founder Janice Min asked YouTube CEO Neal Mohan to respond to recent comments made by Netflix CEO Te
Single Grain
JUNE 17, 2025
While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. These vector-based powerhouses combine the scalability of SVGs with real-time personalization, creating ads that adapt instantly to user data without sacrificing performance. But what are dynamic SVG ads, and why are they more efficient and increase visibility?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms YouTube Launches Open Call to Connect Brands With Creators Creators can now respond to a brands call for sponsored videos The tool taps into the 3 million creators in the YouTube Partner Program. JOSH EDELSON/AFP via Getty Images By Elena Cavender --> YouTube announced an easier way to connect brands with creators, called Open Call, on Tuesday at the Cannes Lions festival.
Ad Monsters
JUNE 17, 2025
If your idea of updating your rate card is just tweaking last quarter’s numbers, you could be overlooking major opportunities—or worse, making costly mistakes. James Deaker, aka “The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
PubMatic
JUNE 17, 2025
As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. It’s rapidly becoming a performance driver. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Bad Bunny’s Love Letter to Puerto Rico Earns His Label a Cannes Lions Grand Prix Other Entertainment Grand Prix winners include Hyundai, Clash of Clans, and Mercado Livre DDB Latina Puerto Rico By Cydney Lee --> A scavenger hunt around Puerto Rico for Bad Bunny’s latest album earned Rimas Entertainment the Entertainment Grand Prix for music at Cannes Lions on Tuesday.
Martech
JUNE 17, 2025
I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy to a developer. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Has Fox Eliminated the Assistant News Director Position in Seattle? Kelly Hatmaker Fox Seattle By Kevin Eck --> Kelly Hatmaker , the assistant news director at Fox 13 Seattle has been let go. Hatmaker posted the news to social media saying Fox has eliminated the assistant news director position.
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Martech
JUNE 17, 2025
You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.
Marketing Dive
JUNE 17, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Single Grain
JUNE 17, 2025
Here’s a statistic that might surprise you: TikTok delivers 1.8 times the share of conversions relative to its share of spend , according to recent HubSpot research. While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels.
Marketing Dive
JUNE 17, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digital Remedy
JUNE 17, 2025
When COVID-19 upended the world in early 2020, the ripple effects were swift and far-reaching across every industry, and advertising was no exception. Marketers found themselves in unfamiliar territory: facing rapid shifts in consumer behavior, media consumption, and spending priorities while trying to make the right decisions under extreme uncertainty.
Marketing Dive
JUNE 17, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Martech
JUNE 17, 2025
Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven campaigns. Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Tubi Hits All-Time High: Surpasses 100 Million Monthly Active Users The platform reached over one billion hours of total viewing, per Tubi Tubi exceeded 100 million monthly active users and surpassed one billion hours of total viewing time in May. Tubi By Saleah Blancaflor --> Today, amid Cannes Lions , Tubi announced that it has exceeded 100 million monthly active users and surpassed one billi
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 17, 2025
Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information. “Agents demonstrate low confidentiality awareness, which, while improvable th
Adweek
JUNE 17, 2025
Parsing the generational divide in Morning Consult's Most Trusted Brands survey.
Single Grain
JUNE 17, 2025
Starbucks generated over $200,000 in secondary market sales from digital collectible stamps before most marketers even understood what Web3 loyalty tokens were. While traditional loyalty programs trap customers in closed ecosystems with points that expire and can’t be transferred, blockchain-based tokens are rewriting the rules of customer engagement entirely.
Digiday
JUNE 17, 2025
Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations — is of essential importance to its clients, Omnicom is partnering with several major platforms and publishers to harness live’s power. DIgiday has learned that the holding company today is announcing partnerships with payment platform PayPal as well as with X, in hopes of getting clients closer to influencers and content that shows a higher propensity to spur consumers to
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JUNE 17, 2025
In this week’s Week in Charts: Apple falls behind in the AI race, MAGNA downgrades 2025 ad forecast, and CPG brands embrace AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week AI Drives Digital Growth as TV Declines in MAGNA Forecast Global ad revenues are expected to grow by around 5 percent YoY in 2025, according to MAGNA’s latest forecast, despite a downward revision caused by “de
Digiday
JUNE 17, 2025
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases. As brands navigate these economic headwinds, they might need to modify their business plans to protect their bottom lines. Marketing budgets, even if reduced, can be a valuable tool in combating market volatility and emerging in a stronger position, once conditions have settled.
Marketing Dive
JUNE 17, 2025
Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.
More About Advertising
JUNE 17, 2025
You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just inside the Palais where it’s the subject of multiple panel sessions but outside, where the massive ominous sounding tagline ‘whatistruth.ai’ is emblazoned on the side of the building. And then there was the enormous queue … The post Alexandra Jardine: AI vs humans will be the Cannes conundrum this year first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Coming Soon: Netflix Gives First Peek Inside Its Netflix Houses CMO Marian Lee revealed way more than One Piece of info, as a new Netflix House comes to Las Vegas Netflix House Dallas key art. Courtesy of Netflix By Bill Bradley --> Netflix is officially inviting everyone to its house party.
IAB Tech Lab
JUNE 17, 2025
4 Takeaways from the SOLD OUT IAB Tech Lab Summit 2025: Through the Looking Glass covering AI, CTV, Curation, Privacy Regulations and more The post Tech Lab Summit 2025: You Didn’t Come Here To Be Comfortable appeared first on IAB Tech Lab.
Exchange Wire
JUNE 17, 2025
In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [.] The post Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience appeared first on ExchangeWire.com.
VideoWeek
JUNE 17, 2025
US agency network Stagwell has committed to increasing ad spend in news media by 22 percent this year, amid a wider push by the group to fund quality journalism; an initiative that includes research into the value of news for advertisers, and a new private marketplace (PMP) where news publishers can make their inventory available to Stagwell clients.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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