Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending?

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

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InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. Since the lockdown, consumers have spent more time online for personal use with time spent online during the initial lockdown being 30% higher than the pre-lockdown period.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline. Bulking up the Kargo.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020. billion, an 11 percent increase on 2021.

Retail 59

Retail Video Ads Media Advertising 59

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. consumers to uncover their feelings surrounding holiday creative.

Retail 40

Retail Advertising Banner Entertainment 40

InMobi

JANUARY 21, 2022

billion in 2022 , and account for nearly one in five digital ad dollars. billion in 2022 , and account for nearly one in five digital ad dollars. consumers aged 18 to 65+ using InMobi Pulse. In fact, 68% of consumers we surveyed use their mobile phone to shop online. We surveyed over 1,200 U.S.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

FEBRUARY 28, 2023

Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending. Indeed, seven out of every 10 native display ad dollars are spent on social networks, while, incidentally, 96.0% What is Native Advertising?

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Native Advertising Advertising Demand Side Platform Video Ads 78

InMobi

DECEMBER 13, 2021

With smartphones emerging as the number one platform for consumers to learn, engage, and purchase on, marketers have increasingly turned to mobile to achieve their marketing objectives. InMobi has made major strides in building resilient brands and enabling them to rethink newer possibilities in connecting brands with users on mobile.

Education 52

Education Video Ads Communications Marketing 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Yet, there was cautious optimism for ad dollars flowing into the market. This is the third research report Basis Technologies has published on the US elections and digital ad spending.

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Advertising Impressions CPM Cookies 74

Basis

SEPTEMBER 28, 2022

To say the landscape for consumer packaged goods (CPG) marketers is complicated feels insufficient. Here are just a few of the (many) factors at play: CPG brands experienced intense growth during the pandemic, growing more in 2020 than in the previous four years combined. Consumer Demands Are Evolving. Talk about whiplash, eh?

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

InMobi

AUGUST 11, 2017

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. In 2012, U.S. According to IAB, U.S.

Viewability 52

Viewability Advertising Video Ads Retail 52

InMobi

APRIL 7, 2021

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the world and improving mobile internet speeds. A critical question now emerges, are brands ready to tap into this massive opportunity?

Entertainment 52

Entertainment Audience Video Ads Retail 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? billion USD in 2023 to 1,496.2

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InMobi

FEBRUARY 9, 2021

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut.

Communications 52

Communications Entertainment Audience Advertising 52

NewProgrammatic

FEBRUARY 24, 2022

After all, the majority of the population uses mobile devices, and most hold onto them at all times. Consumers want a say in how their personal data is used and additional rewards are rarely considered a fair trade-off. For years now the advertising industry has been changing towards a more data-centric approach. From iOS 14.5

Advertising 52

Advertising Cookies Marketing Video Ads 52

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

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InMobi

DECEMBER 14, 2021

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage.

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Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. A number of these digital billboard ads will be placed in Dallas, Texas, including on the Dallas North Tollway. Uproad isn’t alone in leaning into OOH now.

Education 55

Education Brand Awareness Healthcare Audience 55

InMobi

FEBRUARY 16, 2021

As consumers spend more and more time on mobile devices (eMarketer predicts Americans to spend well over four hours a day using mobile in 2020 – 12% greater than the amount of time spent watching linear TV), marketers are left with a mobile marketing conundrum: in app vs mobile web advertising?

Advertising 52

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VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. “We will confirm the consequences of this as we work through our budgets in the coming months.”

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PrograMetrix

JUNE 9, 2021

The market didn't meet its 2020 projection, but it still greatly expanded. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry. Hemp products are legal if they have less than 0.3

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. For example, take the creation and optimization of ads and landing pages.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

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Banner Click Through Rate A/B Testing Fill rate 94

Brid.tv

AUGUST 31, 2022

OTT streaming dethroned cable TV operators in the battle for consumer attention for the first time recently. This trend will prove particularly beneficial for publishers who are quick enough to adapt to changing consumer trends. hide ] What Is OTT Advertising How OTT Advertising Works How Are OTT Ads Delivered?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

InMobi

MAY 29, 2019

But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. consume media in a variety of ways, one option is clearly ascendant over all the others: mobile devices. By 2020, adults in the U.S. That all depends.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

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Ad Tech Agency Media Video Ads 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising.

Retail 59

Retail Media eCommerce Audience 59

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. 10 best ad management tools for e-commerce. Now, let’s look at 10 effective ad management solutions designed for various sorts of advertisements, goals, and teams.

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Brand Awareness Audience Retargeting eCommerce 91

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Here they are: Myth No.

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Viewability Click Through Rate Impressions Brand Awareness 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. But some Netflix execs are reportedly frustrated at Microsoft’s slow ad sales.

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Video Ads Non-Profit Ad Tech Retail 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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InMobi

FEBRUARY 3, 2020

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Who Plays Top Hyper Casual Mobile Games? To find out, we turned to InMobi Pulse.

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Marketing Entertainment Video Ads Audience 52